1. VALUE ADDED LLC FLOOR 3 688 HUANGPI SOUTH ROAD LUWAN, SHANGHAI 卢湾区黄陂南路 688 号 3 楼 E NG :E RIK@ VA LEADERS.COM C HN: K UMA@ VA LEADERS.COM W EB:WWW. VA LEADERS.COM Accelerate Your Career! 30 Second “Elevator Pitch”

2. It communicates: 1.Who you are 2.What you’re looking for 3.How you can benefit a company The is that you are prepared to introduce yourself to anyone, at anytime, even in an elevator. 2 An elevator speech is a message or commercial about you. 30 Second “Elevator Pitch”

3. Elevator pitches are about 30 seconds. The time it takes people to ride from the top to the bottom of a building in an elevator. Not longer than 25 to 30 seconds 80 to 90 words 8 to 10 sentences 3 It should be short, direct, clear. 30 Second “Elevator Pitch”

4. ABOUT YOU 1. Smile, and open with a statement or question that grabs attention: a hook 2. Tell who you are: describe you or your company 3. Tell what you do and show enthusiasm WHAT DO YOU OFFER 4. Tell what problems you have solved or contributions you have made 5. Offer a real example 6. Tell why you are interested in your listener CALL FOR ACTION 7. What do you want after your elevator speech? (business card, a referral, appointment for a presentation, etc.) 4 Elevator pitches can be for sales, business introductions, or job seeking. 30 Second “Elevator Pitch”

5. IDEAS Who am I? What business am I in? What field or industry am I in? What do I study? What group of people do I serve? (be specific) What position am I in? How do I serve? What is my USP (Unique Selling Proposition)? What makes me different? What benefits do I give my customers or employer? Others? Be creative! 5 Brainstorm what YOU want to say to accomplish your GOAL. 30 Second “Elevator Pitch”

6. 1. Clarify your job target. 2. Put it on paper in bullet points or sentences. 3. Format it. Who are you? What do you do? What are you looking for? 4. Tailor the pitch to them, not you. 5. Eliminate industry jargon. 6. Read your pitch out loud. 7. Practice, practice, practice. Pitch it to your friends and colleagues. 8. Prepare a few variations for different situations. 6 The perfect elevator pitch requires preparation. 30 Second “Elevator Pitch”

7. Here’s an example of how to begin a pitch that includes the essentials: “Hi. I am Jessica Hill. I am an accountant with 10 years experience in the insurance industry and I’m looking for opportunities in the Dallas area with both insurance and finance companies.” That speech would take about 15 seconds. Jessica would then want to use her next 15 seconds to add details about: Her unique selling proposition Special skills Specific ways she could help a potential employer 7 A good pitch should answer three questions: Who are you? What do you do? What are you looking for? 30 Second “Elevator Pitch”

8. EXAMPLE It’s important to remember that the people will focus on WIFM (What’s in It for Me?) For example, this introduction: “I am a human resources professional with 10 years experience working for consumer products companies.” The pitch would be more powerful if you said: “I am a human resources professional with a strong track record in helping to identify and recruit top-level talent into management.” Focusing on benefits will help convince an interviewer that you have the experience and skills to get the job done. 8 How would you present yourself to a potential client? 30 Second “Elevator Pitch”

9. EXAMPLE “Hi, my name is Samantha, and I am a senior Environmental Sciences major. I’m looking for a position that will allow me to use my research and analysis skills. Over the past few years, I’ve been strengthening these skills through my work with a local watershed council on conservation strategies to support water quality and habitats. Eventually, I’d like develop education programs on water conservation awareness. I read that your organization is involved in water quality projects. Can you tell me how someone with my experience may fit into your organization?” 9 How would you present yourself to a potential employer? 30 Second “Elevator Pitch”

10. Introduce yourself to a potential employer? Introduce yourself to a professor at a university you wanted to attend? Introduce yourself to a potential business partner? Introduce yourself to a potential client? 10 How would you… 30 Second “Elevator Pitch”

11. CHECKLIST STEP 1: First write down all what comes up in your mind. STEP 2: Then simplify it. Make short and powerful sentences. STEP 3: Connect the phrases to each other. STEP 4: Memorize key points and practice. STEP 5: Have you answered the key question: What's In It For Me? STEP 6: Create different versions for different business situations. 11 Checklist for fine-tuning. 30 Second “Elevator Pitch”

12. 12 Join our CCtalk Club and follow us on Wechat & Weibo! 30 Second “Elevator Pitch” Wechat Weibo