1. The content of this presentation is designed to promote print media’s power to communicate. You are welcome to use this as part of your own materials but please credit Print Power - www.printpower.eu 7 Reasons to Use Door Drops

2. Door-drop campaigns deliver impressive response rates and a good return on investment. Retailers in particular use the medium to communicate weekly offers to drive shop traffic, while service industries use it to create brand awareness and foster loyalty amongst new customers. 7 Reasons to Use Door Drops

3. 1. Delivering ROI For a few euro cents per household, you can have your communication printed and delivered, driving rapid and measurable response. Nielsen confirmed that almost 70% of the retailers say that print is critical in their strategy. Almost half (47%) use physical vouchers distributed via door drop (Netwerk VSP, 2011). Door Drop score three times better (cost-per-response) than the average of all other media and five times better than direct mail (RDP Ltd). 2. Mass market Door drop is the only truly national mass media available to marketers, with a satisfying 90-100% reach. Consumers certainly notice the campaigns: 33% of consumers having seen a brand in a door drop ( Metrixlab, 2011).

4. 7 Reasons to Use Door Drops The Right Environment Door drops are appreciated with a score of 6.9 (on a scale of 10). Only 8% of consumers say that door drops are irritating (Intomart GFK, 2011) Reading frequency and time spend with door drops is therefore high, respectively 77% (France and Belgium) and 31 minutes (Belgium) Average TV viewers, print readers or internet users spend about the same time reading door drops as the overall average (Balmetrie, 2014) 3. 4. Driving response The positive attitude towards leaflets has an important influence on consideration level of a product (45%) or on buying it (31%) (DtD Impact Survey, 2014) Brands trigger responsiveness of door drop by using vouchers, in France 20% of all door drops carry vouchers Women are very responsive with 89% buying or trying a new product after receiving a coupon

5. 7 Reasons to Use Door Drops 5. Creativity The potential for creativity with the use of holograms, scented paper, 3D techniques and unusual paper stocks is huge By integrating digital print on offset presses, door drops can become more personalised, offering vouchers and coupons per city or region, or have dealer or shop names and address details per region Sample distribution In Germany 5% of the door drop include a sample of a product, making it really easy for consumers to try the product at home (WVO, 2014) Almost three out of four consumers say product sampling is the main reason for brand switching, and 79% consider it the main reason for buying new products (Opinion Research Corporation, 2009) 6.

6. 7 Reasons to Use Door Drops Print Power Europe Limited iCon Centre | Eastern Way | Daventry | NN11 0QB | United Kingdom 0044 1327 262920 | info@printpower.eu | www.printpower.eu | #Printpowerinfo@printpower.euwww.printpower.eu 7. Integration Above-the-line advertising creates the awareness of a product or service, but it will often take door drop to trigger the action, sale or response, for example confirming a visit to a dealership Retailers, very much involved in omni-channel marketing, understand perfectly well how to make door drop part of their advertising plan Already door drops have the ability to integrate with digital media, driving traffic to websites or mobile via the use of QR codes, Augmented Reality (AR) or Near Field Communication (NFC)