1. Crystal Reports 2008 Developer Advantage Deliver professional reporting with your business application, anywhere January 27, 2009

2. © SAP 2008 / Page 2 1.The Crystal Reports potfolio 2.Introducing Crystal Reports 2008 Developer Advantage 3.Target audience 4.Pricing, licensing, availability Agenda

3. Crystal Reports A complete family of offerings TOTAL REPORTING Essential. Insightful. Integrated.

4. Crystal Reports Developer solutions Integrated reporting for developers, ISV, VAR and OEM Increase the value of your applications Meet your application development requirements Increase individual and team productivity Crystal Reports makes your business application better Crystal Reports 2008 Crystal Reports for Visual Studio Crystal Reports for Eclipse 2.0 Crystal Reports 2008 Developer Advantage Crystal Reports Server 2008 Embedded

5. Why Crystal Reports Developer Advantage? Introducing Crystal Reports 2008 Developer Advantage Simple report deployment license Take your business report beyond the firewall Eliminate tedious contract negotiations Reduce your report deployment cost Embed professional reports in your application with one time, royalty-free payment Share your web application with embedded reporting to any number of external users like customers, vendors and partners Embed reporting in OEM commercial applications with one-time licensing fee for any deployment scenario Minimize your application development and development costs with affordable pricing Deliver professional reporting with your application, anywhere Crystal Reports 2008 Developer Advantage A runtime license for Crystal Reports Allow customers to embed Crystal Reports runtime engine in applications shared outside their organization Allows ISVs and small OEMs to embed the Crystal Reports runtime engine in their commercial applications This is not software

6. Customers are delighted… “For years we have worked with companies to extend their reporting to their external portals. Crystal Reports Developer Advantage now allows us to add the industry's leading reporting tool directly into our client’s web site for their external users. It empowers organizations to deliver data to customers, partners, or anyone that needs real time access to reports." Kevin McManus, McManus Software + Consulting “

7. Complementing existing Crystal Reports solutions Add Crystal Reports 2008 Developer Advantage to these solutions: * Crystal Reports for Visual Studio includes licensing for every deployment scenarios How Crystal Reports licensing works:  Thick-client applications can be freely distributed both internally and externally.  Web applications can be freely distributed internally only.  External distribution of Web applications is available through either OEM licensing, or by purchasing Crystal Reports 2008 Developer Advantage. * Internal application: used by employees or contractors ** External applications: used by everyone else Crystal Reports 2008 Developer Advantage - Specifications Redistribution rights for engine and viewer only Not the report designer For that version of the product only No discounted upgrade price – customers must rebuy at full price Not software

8. Competitive review – Can We Win? Crystal Reports Microsoft Reporting Services Open Source Edit while previewing in report designer.Net support Java support Major browser support Offline viewer No database dependencies Chart functionality Royalty Free engine redistribution Gain market share with a complete set of solutions and licensing options

9. End-user persona End-userOrganizationTypical needsSample implementation Corporate Developer Any size organization Part of the IT group Develops customized applications Enable internal and external users to access their corporate application Simple licensing, no perpetual costs.Net or Java, typically one or the other, sometimes both. ABC company decided to share their internal inventory reports with customers via their server-based application; Objective: improve customer satisfaction and reduce order management costs with self serve order tracking and order status update service; Requirement: Allow 50 external users to access their web- based reporting app. Current cost: $ 495 x 50 =$ 24,750 CR Dev Advantage cost: $2,495 Savings: $22,255 Commercial Developer ISV organization Develop commercial applications Deploy their applications anywhere Cross-platform app development tools Support for all major browsers and operating systems. Lightweight, embeddable..Net or Java, typically one or the other, sometimes both. Small ISV company develops commercial software for tracking antivirus attacks on home computers. Retail price of their application = $50 / unit Objective: add reporting to their application to allow users to get their virus attack stats in nicely formatted reports. Estimated units sold annually: 100 Current cost: $ 495 x 100 =$ 49,500 CR Dev Advantage cost: $2,495 Savings: $47,005 Project Manager VAR organization Coordinates development teams Manage project budget Deploy their applications anywhere Minimize project and app deployment cost..Net and Java so one reporting tool can be used in many customer scenarios to standardize the toolkit. Simple licensing once the customer takes delivery. XYZ is in the business of renting vacation properties around the globe; they hired a VAR organization to develop a web- based application that allows end users to generate reports on property availability. Estimated concurrent users: 20. Current cost: $ 495 x 20 =$ 9,900 CR Dev Advantage cost: $2,495 Savings: $7,405

10. The economic buyer Customer profile IT departments in any size organization – maintain business systems across their organization. Mandated to make information accessible to all users. Small ISVs & VARs – incorporate reporting in the custom-built applications they deploy on their client’s site, App will be used also by to external users. Small OEMs (under $100M in annual revenue) – embed reporting in the applications they build and commercialize; Current business challenges Deploying reports with their application over the web to external users such as customers, partners and vendors is expensive - buy one report designer license for each user accessing the app. The licensing cost for their application becomes prohibitive as more users access the app. Don’t do enough business to afford negotiating their own OEM agreement; Licensing cost is a barrier for deploying reporting applications externally

11. Selling to IT departments in any size organization Do you need to share reporting with customers/partners over the web? Selling to VAR organizations Does your customer need to make the reporting application you are building for them accessible to external users? Selling to small ISV/OEM organizations Do you intent to embed reporting in your commercial application? Qualifying questions Recommended qualification process during sales calls Step 1: If answer is YES, ask ‘What version of Crystal Reports do you use?’ Step 2: If answer is Crystal Report 2008 Crystal Reports 2008 Visual Advantage, or Crystal Reports for Eclipse 2.0 Step 3:Sell Crystal Reports 2008 Developer Advantage If customer is not interested in this license, qualify their needs for other solutions

12. © SAP 2008 / Page 12 New Crystal Reports for Eclipse 2.0 Viewer support for all Crystal Reports 2008 interactive features (at runtime) Parameter panels and optional parameters Dynamic, cascading prompts On-report sort controls Flash integration for what-if scenario models Integrated designer and enhanced developer features Save time with editable preview Minimize coding work with context menu for report viewer creation Add value to your OEM application with embedded report designer Enhanced data connection for better reporting off your Java application Get more value out of your reporting application with improved SDKs Simplified licensing Same simple licensing model as Crystal Reports 2008 Viewer support for all Crystal Reports 2008 interactive features (at runtime) Parameter panels and optional parameters Dynamic, cascading prompts On-report sort controls Flash integration for what-if scenario models Integrated designer and enhanced developer features Save time with editable preview Minimize coding work with context menu for report viewer creation Add value to your OEM application with embedded report designer Enhanced data connection for better reporting off your Java application Get more value out of your reporting application with improved SDKs Simplified licensing Same simple licensing model as Crystal Reports 2008 100% Java-based reporting solution that makes it easy to add professional formatted reporting to both thick and thin client Java applications.

13. From FREE products to actual REVENUE! Why do we create, sustain and promote free products?  Customers get a chance to familiarize themselves with our technology at no risk  Customers use.rpt files, embed them in other application, and share them with other users  Easy way to promote our technology and create brand awareness  Create a need for our paid products and generate influence revenue Well known free products: Crystal Reports Viewer 2008 Crystal Reports 2008: modify and build better reports Crystal Reports 2008 Visual Advantage: modify reports add interactive visualizations Crystal Reports Server 2008 5 NUL: secure, manage, share, deliver reports Crystal Reports 2008 for Visual Studio Crystal Reports 2008: build better reports Crystal Reports 2008 Visual Advantage: build better reports add interactive visualizations add Flash to.NET applications Crystal Reports for Eclipse 2.0 Crystal Reports 2008: build better reports Crystal Reports 2008 Visual Advantage: build better reports add interactive visualizations Crystal Reports 2008 Developer Advantage: deploy reporting externally Free solution Paid solution

14. Pricing and Availability AVAILABLE NOW! PricingMSRP One time payment, royalty-free redistribution$2,495 / €1,995 Global Availability Distribution E-store Telesales OEM

15. © SAP 2008 / Page 15 Increase your order value with Crystal Reports 2008 Developer Advantage 1 1 Sell CR 2008 Developer Advantage to existing customers Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage Sell CR 2008 Developer Advantage to existing customers Target existing users of Crystal Reports 2008 and Crystal Reports 2008 Visual Advantage 3 3 2 2 Promote Crystal Reports for Eclipse 2.0 and sell Crystal Reports 2008 and Crystal Reports 2008 Developer Advantage Add Crystal Reports 2008 Developer Advantage to new deals Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage Add Crystal Reports 2008 Developer Advantage to new deals Sell with Crystal Reports 2008, Crystal Reports 2008 Visual Advantage Leverage the complete Crystal Reports portfolio for Developers

16. Frequently Asked Questions Q: Does the Crystal Reports Developer Advantage license apply to Crystal Reports XI and older versions? A:No. This license only applies to the Crystal Reports 2008 runtime engine. Q:Can customers purchase this license at an upgrade price? A:No. All customers may purchase this item at full price. Q:What is our maintenance and support policy? A:Because this is not software, maintenance and support are not available.

17. Marketing plan Market Launch date: February 3, 2009

18. Sales resources Updated CR 2008 What’s New Updated CR 2008 FAQ Updated CR 2008 Standard Sales Presentation Developer Solutions Brochure Developer Q & A Brochure Updated Channel Sales Guide Customer quote – McManus Consulting (small VAR)

19. Good selling!

20. Appendix

21. Major New Feature in 2.0 © SAP 2008 / Page 21 Exporting: PDF export with embedded fonts (now works with Greek and Russian languages) Excel data only export Design time: Editable preview – save time switching between preview and design panes Support for SQL commands at design time Set location for POJOs For developers: New API for report creation and modification Easier to use JSP page wizard Easier to add required libraries to Java and Web projects Support for CR 2008 features: Dynamic, Cascading Prompting support with Flash based UI (runtime only) Optional prompts (runtime only) Crosstab calculated members (runtime only) Embedded flash (runtime only) Web pagination features (runtime only) For OEMs: extendable report designer Replace the default new report wizard Listen to report designer events like opening, saving a report Add/remove custom designer pages New platform support Windows Server 2008 Safari 3.1 Firefox 3.0 Others…