1. Enterprise Integration Combining the Salesforce Platform with Your Architecture
Markus Spohn
Director Product Management, Integration & Desktop Clients

2. Agenda Your Architecture Salesforce.com Integration Capabilities
Force.com API
S-Controls / Mashups
Outbound Messaging
Next Generation Integration Services
Apex Web Services
Force.com SOA Callouts
Additional Resources
Q&A

3. Enterprise Service Bus
Your Architecture
Financials
Manufacturing HR
Data Warehouse
Middleware/
Enterprise Service Bus
SFA
Service & Support
Channel Management
Data Enrichment

4. Enterprise Service Bus
Your Architecture
Integration to Salesforce.com?
Financials
Manufacturing HR
Data Warehouse
Middleware/
Enterprise Service Bus ? ? ?
Data Enrichment
SFA
Service & Support
Channel Management

5. The Force.com API
Overview
Salesforce provides programmatic access to your organization’s information using a simple, powerful, and secure application programming interface, the Force.com Web Services API.
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

6. The Force.com API Login call 1 How does it work?
Log in to the login server and receive authentication information to be used for subsequent calls 1
Force.com Mobile
Force.com Builder
Username/Password
Force.com Connect
Apex Code
http/s
Force.com API
URL/Session ID Token
Force.com DB
Force.com OS

7. The Force.com API Salesforce Objects (sObjects) 2 How does it work?
are representations of your organization’s Salesforce data
e.g. accounts are represented by an Account object
The Account object has fields that represent the account name, phone number, shipping address, and so on 2
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

8. The Force.com API Operations 3 How does it work?
Create, update, and delete data (create, merge, update, upsert, delete calls)
Replicate data locally (getDeleted and getUpdated calls)
Perform administrative tasks (e.g. getUserInfo , setPassword calls)
Obtain and navigate metadata (e.g. describeSObject call)
Work with workflow and approvals (process call) 3
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

9. The Force.com API Operations 3 How does it work?
Query your organization’s information (query, queryAll, queryMore, and retrieve calls)
Use the Salesforce Object Query Language (SOQL) to construct simple powerful query strings 3
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

10. The Force.com API Similar to SQL syntax Allows you to specify
Salesforce Object Query Language (SOQL)
Similar to SQL syntax
Allows you to specify
Source object (such as Account),
A list of fields to retrieve
Conditions for selecting rows in the source object.
Sample SOQL statement: SELECT Name FROM Account WHERE Name like 'A%'
Supports Relationships
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

11. The Force.com API API call 4 How does it work?
After logging in, defining and populating the sObject and choosing the operation 4
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
URL (http/s)
Force.com API
Force.com DB
Force.com OS

12. The Force.com API The Force.com API exposes
Facts
The Force.com API exposes
all standard Salesforce Objects.
all custom Salesforce Objects and custom fields on standard Salesforce objects
The Force.com API is secure
Supports Secure Sockets Layer (SSL) protocol SSLv3
Username/Password Credential Authentication
Optional Support for SAML and other token mechanisms
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

13. The Force.com API The Force.com API is fast and reliable Facts
4.3 Billion Transactions in Q4FY07
> 55% Web Services API transactions
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

14. The Force.com API The Force.com API is standards-based Facts
Simple Object Access Protocol (SOAP) 1.1 compliant
Web Service Description Language (WSDL) 1.1 compliant
WS-I Basic Profile 1.1 compliant
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

15. S-Controls/Mash-ups *
Overview
S-Controls let you build and host your own custom web pages inside Salesforce.com
S-Controls enable you to build Mash-ups* Mash-up (web application hybrid), a website or web application that combines content from more than one source (Source: Wikipedia.com) *
/ Mash-up

16. S-Controls/Mash-ups
Overview
S-Controls enable you to build Business Mash-ups, e.g. exposing back office data like
Order History
Pending Invoices
Payment History
Credit Limit/Exposure
etc.
along with Account Data in Salesforce.com
Account,
Opportunity data
Order Management
data
/ Account/Open Orders Mash-up

17. S-Controls/Mash-ups 1 Create a new S-Control 1
How does it work?
Create a new S-Control
HTML
URL
Snipped
Embed the S-Control in Salesforce.com as a
Custom Web Tab
Custom Button or Link
Detail Page
Dashboard Component
Standard Button Override 1 2 2

18. S-Controls/Mash-ups
Facts
S-Control are executed locally in your browser, not on the Salesforce.com server
S-Control can display data in the Salesforce.com user Interface that is not physically stored in Salesforce
Please note that you can not report on data that is not stored in Salesforce.com

19. Outbound Messaging
Overview
Outbound Messaging enables real-time integration by sending Outbound Messages from Salesforce.com to any Web Service endpoint exposed on the Internet based on triggered Workflow Rules.

20. Outbound Messaging Outbound Messaging Overview is asynchronous
Call back using Partner/Enterprise URL, Session ID Token contained in the original Outbound Message
Outbound Messaging
is asynchronous
but allows easy callbacks into Salesforce.com using the Force.com API (all Outbound Messages contain Enterprise/Partner URL and a Session ID Token for easy backs)
api

21. Outbound Messaging 1 Create a Workflow Rule / Approval Process 1
How does it work?
Create a Workflow Rule / Approval Process
Define Workflow Rules / Approval Processes that trigger Outbound Messages
Create an Outbound Message Workflow Action
Manage Outbound Message content and Endpoint URL
Download Outbound Message WSDL file 1 2 2

22. Outbound Messaging
How does it work?
Implement a Web Service Listener that consumes the Outbound Message
Find .NET and Java examples on the Apex Developer Network (ADN) at: 3
api

23. Outbound Messaging Outbound Messaging is Facts Reliable Secure api
24 hours retry for failed Outbound Messages
Secure
Supports HTTP/S
Supports X.509 Client Certificates
Outbound Messages sent from salesforce.com IP Addresses
Outbound Messages contain Salesforce.com OrganizationId
api

24. Enterprise Integration Combining the Salesforce Platform with your Architecture
Next Generation Integration Services 24

25. Apex Web Services Overview
Apex Code is the new on demand, multi-tenant programming language that extends the capabilities of the Apex platform by introducing the ability to write code that runs on salesforce.com servers.
Apex Code can be organized in Classes
Apex Code Class
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

26. Apex Web Services Overview
An Apex Code Class can be exposed as a Web Service by declaring the Package as a “webService”
The webService Apex Code Class becomes an Apex Web Service that can be invoked by any external or internal application
Apex Code Class
Web Service
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

27. Apex Web Services Write your Apex Code Class 1
How does it work?
Write your Apex Code Class
Use the webService annotation to expose a Method of the Class as Web Service
Download the WSDL file
Go to Setup | Build | Code
Click the name of a package that contains webService methods
Click Generate WSDL
class myPackage {
webService Id makeContact(String lastName
,Account a) {
Contact c = new Contact(lastName = 'Spohn', AccountId = a.Id);
insert c;
commit;
return c.id; } 1 2 3

28. Apex Web Services Apex Code is
Facts
Apex Code is
Hosted
Multi-Tenant aware
Automatically upgradeable
Easy to test
With Apex Code and Apex Web Services you can build Custom Web Services APIs
Force.com Mobile
Force.com Builder
Force.com Connect
Apex Code
Force.com API
Force.com DB
Force.com OS

29. Force.com SOA Callouts SOA Overview
Force.com SOA Callouts is a powerful new capability of the Apex programming language.
With Force.com SOA Callouts, developers can leverage Web services from anywhere, and build them into their on-demand applications.
Oracle Web Service
Force.com Mobile
SOA
Force.com Builder
SAP Web Service
Force.com Connect
Apex Code
Apex
Web Service
Client
Force.com API
Google Web Service
Force.com DB
Force.com OS
Hoovers Web Service

30. Force.com SOA Callouts SOA Force SOA Callouts Overview
allows synchronous callout to any Web Service from within Apex Code
creates Apex Code stubs based on your Web Service’s WSDL file (think of it like WSDL2Apex)
Oracle Web Service
Force.com Mobile
SOA
Force.com Builder
SAP Web Service
Force.com Connect
Apex Code
Apex
Web Service
Client
Force.com API
Google Web Service
Force.com DB
Force.com OS
Hoovers Web Service

31. Force.com SOA Callouts
How does it work?
Choose any Web Service and upload your Web Service’s WSDL file
Generate Apex Code stubs from uploaded WSDL 1 2

32. Force.com SOA Callouts SOA Call the Web Service 3 How does it work?
Use the generated Apex Code stubs in your Apex Code to call the Web Service, e.g. Oracle Financials, SAP R/3, Hoovers or Google 3
Oracle Web Service
Force.com Mobile
SOA
Force.com Builder
SAP Web Service
Force.com Connect
Apex Code
Apex
Web Service
Client
Force.com API
Google Web Service
Force.com DB
Force.com OS
Hoovers Web Service

33. Force.com SOA Callouts 4 How does it work?
Build and run your next generation Mash-up with absolutely no software 4
Salesforce Objects
Billing History
Current Address
Latest Company News

34. Additional Resources For Salesforce Integration… Apex Developer Network
Developer community
Discussion Boards
Blogs
Documentation/Downloads/FAQs
Code samples and more…
Get more info at

35. Additional Resources For Salesforce Integration Success…Salesforce Professional Services
Integration Services That Meet Your Needs
Integration Strategy
Solution Design
Design Review
Complete Solution Delivery
Best in Class Partnerships
The Latest Technology Expertise
The Most Integration Experience
More info at salesforce.com/services-training/

36. Q A
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