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Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

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Presentation on theme: "Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?"— Presentation transcript:

1 Why ‘Old Media’ Isn’t Working. Newspapers, Yellow Pages, Magazines Are Dying. The Contractor’s Dilemma: Advertising Not Producing Jobs?

2 Newspaper Circulation Is Collapsing!

3 Yellow Pages: Used to Be Reliable for Contractors….Not Now. “What happened to the calls I used to get?”

4 Magazines Are Squeezed Lower Circulation – Less Time To Read Pricey For Smaller Contractors Long Lead Time To Be Published This Includes Direct Mail Magazines

5 TV, Radio Etc Mainly For The ‘Big Boy’ Contractors Impersonal And Irregularly Ran Ads Lots Of Wasted Ad Dollars On Me-Too Ads Hard To Change Did I Mention, Costly?

6 Direct Mail, Coupons, Flyers Still Effective Prep Work No Automation And Online Integration Competition Lead Time Coupon books are SO crowded! But works well with online 3.0 integration:DM-Website- Email Lead Magnet Call Conversion!

7 What’s New That Works? But, Contractors Are Just Catching on… The secrets are becoming known Over 4 BILLION use these services Half the world’s population owns them FOUR TIMES more subscribers to these than to the internet!

8 It Gives Your Business… Measurable Marketing High R.O.I. Extreme Effectiveness Extreme Speed Of Contact Very Affordable Not Saturated Sets You Apart Quality Leads Competitive Advantage

9 1. Mobile Marketing.

10 2. Lead Generation Sites

11 Here’s The Takeaway: “Contractors can create a sustainable, long term competitive advantage via mobile marketing and internet lead generation, resulting in accelerated business revenue.” [your name]

12 Contractors Shouldn’t Miss These Tools! Will you miss the single greatest advertising media since TV? Very Soon most competitors will use Mobile Marketing and SMS. Lead Generation Sites Are Exploding Newspapers, not benefiting Contractors Be a Participant – Not a Spectator.

13 Mobile Sales Solutions SMS Marketing Mobile Apps Mobile Optimized Websites Building Customer Relationships Enhancing Referral Business

14 Lead Generation Websites Give You The Advantage! Get leads and prospects 24/7 Compete successfully with Big Firms Turn Online Relationships Into Offline Use the one media that’s GROWING Nothing is more economical for converting lead just as the BIG Lead Gen Companies

15 More Revenue Is Yours Fill the gap with Mobile Marketing Gain market share Add customers With Online Lead Generation Increase job profits Defend Your Marketshare

16 Schedule a phone appointment. Schedule an in-person meeting Schedule a mobile website consult Schedule an SMS Promotion Schedule a Online Lead Generation Site [name] Mobile Marketing Specialist For Contractors Attention AMBITIOUS CONTRACTORS: The Time to ACT IS NOW!


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