1. Copyright Trulia, Inc. 2012 Products Training (All 400 of them!!!) ®

2. Copyright Trulia, Inc. 2012 Our Products How do we connect our consumers to our agents?

3. Copyright Trulia, Inc. 2012 Trulia paid products for agents 3

4. Copyright Trulia, Inc. 2012 Our Products Features that come with all products

5. Copyright Trulia, Inc. 2012 Lead Generation Modules More Business Benefits Local Ads Trulia Insight Lead Alerts

6. Copyright Trulia, Inc. 2012 Lead Generation Modules Quality Transaction-Ready Leads Insight Pre-qualifying questions (after lead is sent on lead capture form) How Soon? Pre-Approved? Agent? Selling? Saved Searches Followed homes

7. Copyright Trulia, Inc. 2012 All Products: Lead Alerts Lead AlertsEmailPhoneTextMy Leads Consumer Submits a Lead AlwaysAlways receive a call & can press 1 to connect to consumer Only when the agent doesn’t answer the phone Always Consumer Calls the Trulia Unique Number N/ACan be called directed through Trulia Unique Number N/AAlways shows up as Phone Lead – records call Connect Instantly “Respond within 5 mins, 100x more likely to turn a lead into a client” “Never Lose a Client’s Info Again” 7

8. Copyright Trulia, Inc. 2012 Our Products TLA Deep Dive

9. Copyright Trulia, Inc. 2012 R: 9

10. Copyright Trulia, Inc. 2012 TLA Zip – Where will Quick Connect appear? 10 Property Details Page (PDP) ZIP

11. Copyright Trulia, Inc. 2012 TLA Zip – Where will the Brand Ad appear? 11 Property Details Page (PDP) ZIP

12. Copyright Trulia, Inc. 2012 TLA Placements GREAT JOB! You now understand the difference between CITY & ZIP 12

13. Copyright Trulia, Inc. 2012 TLA Placements  CITY – (Cannot Purchase)  SRP (Rotated in from Lead Preferences)  ZIP  PDP – non-featured  Map  Off-Market / Recently Sold

14. Copyright Trulia, Inc. 2012 TLA Zip – Where else can the ad appear? 14 Map View ZIP

15. Copyright Trulia, Inc. 2012 TLA Zip – Where else will QC/Ad appear? 15 Off-Market Properties /Recently Sold (RSP) ZIP

16. Copyright Trulia, Inc. 2012 Quick Connect How many agents will appear? 16

17. Copyright Trulia, Inc. 2012 How does Quick Connect appear? 17 When does this happen?  On claimed pages when the new inventory is not sold Why?  Control lead flow to existing customers. We don’t want to over- deliver leads to Pro customers, only to reduce them later 2 Slots (Claimed)3 Slots (Unclaimed and SRP) When does this happen?  On unclaimed pages with Pro and new inventory sold  On SRPs with 3 paying agents Why?  To continue to give Pros leads  To control lead flow for existing customers  Listing agent still receives lead When does this happen?  On claimed pages with new inventory sold Why?  To control lead flow for existing customers 3 Slots (Claimed)

18. Copyright Trulia, Inc. 2012 Question:  What are the additional Features of TLA?  Lead Insight  Lead Alerts  Lead Preferences – Bonus Leads

19. Copyright Trulia, Inc. 2012 Our Products TMA Review

20. Copyright Trulia, Inc. 2012 Slide – Graphic of the green grass and mobile features Trulia Mobile

21. Copyright Trulia, Inc. 2012 R: 21

22. Copyright Trulia, Inc. 2012 1) Request Info button3) Brand Ad Persistent“Request Info” button on all PDPs Button on non-featured listings jumps to QC Visible Brand Ad that won’t minimize Agents will receive views; number of views will vary 22 QC on all non-featured listings 2) Quick Connect

23. Copyright Trulia, Inc. 2012  Mobile lead generation  Banner Advertisement  Transaction-Ready Buyers

24. Copyright Trulia, Inc. 2012  iPhone & Android Apps, Mobile Web  Quick Connect on All Un-featured Listings  Ad on Map & List view  Let’s take a look!  Zip Code Targeting Quick Connect and Ad Placement

25. Copyright Trulia, Inc. 2012  Agent info  Call now  Contact info  3 Templates: 1.Lead Form 2.Recommendations 3.Listings Different Lead Forms

26. Copyright Trulia, Inc. 2012 Question:  What are the Additional Features of TMA? 1.Lead Insight 2.Lead Alerts 3.Lead Preferences – Bonus Leads

27. Copyright Trulia, Inc. 2012 Our Products PRO Review

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29. Copyright Trulia, Inc. 2012 Trulia Pro: 29

30. Copyright Trulia, Inc. 2012 R: 30 Featured Listings and Ad-Free Listings When we feature your listings, your listings will show up sooner in Trulia search results. Much like Google, your listings will be seen be more people, more often, more effectively. (All Levels) Ad-Free listings allows you to be the exclusive agent on all your listings. No competing agent will appear on your listings. This allows you to capture more buyers and Double End more deals.

31. Copyright Trulia, Inc. 2012 R: 31 Enhanced Lead Form (ELF) Enhanced Lead Forms will ensure that when a consumer contacts an agent, the agent will receive the consumer’s name, email, phone number, and information regarding their interest or home search. We now require phone numbers on all leads, and scan phone numbers preventing fakes such as : 123-456-7890 or 555-555-5555. (All Levels)

32. Copyright Trulia, Inc. 2012 Featured Listings: No QC or Competitor Ads 32 Featured = Ad-Free

33. Copyright Trulia, Inc. 2012 What type of Listing is this? (Featured/Non) 33 Non-Featured Listings

34. Copyright Trulia, Inc. 2012 R: 34 PRO Membership Badge The PRO Membership Badge is a symbol of credibility. Much like the BBB badge, it shows consumers you are a local expert. 9/10 consumers choose a PRO over a non-PRO. (All Levels) PRO Membership Badge builds your credibility

35. Copyright Trulia, Inc. 2012 Trulia paid products for agents 35 Fundamental Listing Tools Lead Generation and Brand Exposure Only Company Offering Mobile Ads Reach Local Sellers, Win Listings, Build your Brand !

36. Copyright Trulia, Inc. 2012 R: 36

37. Copyright Trulia, Inc. 2012 Trulia Seller Ads _ Customer Support Training

38. Copyright Trulia, Inc. 2012 Trulia Seller Ad Benefits  Agents can get more listing presentations and win more listings  Sellers get a valuable home estimate report and a way to connect with a local expert  Trulia gets an expanded product offering to match current agent demand In today’s real estate market, winning listings is a key part of agents’ business plans. 38

39. Copyright Trulia, Inc. 2012 Product Flow

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42. Copyright Trulia, Inc. 2012 42

43. Copyright Trulia, Inc. 2012 Why do agents want seller leads?

44. Copyright Trulia, Inc. 2012 Quality Leads from Motivated Sellers  Leads generated when consumers request a home estimate report  Targets consumers taking the first step in selling their home  Leads include the seller’s contact info, timeframe and property info “Your Trulia seller lead gives you more context about the seller and property, so your first conversation is more effective.” 44

45. Copyright Trulia, Inc. 2012 Win a Larger Share of Listings  There are a limited number of listing opportunities in your market – it’s important to stand out!  Trulia Seller Ads specifically targets potential sellers who are most likely not working with an agent  Get more listing presentations to win more listings “Listings are gold for agents, and Trulia Seller Ads will help you connect with motivated sellers in your favorite market.” 45

46. Copyright Trulia, Inc. 2012 Be the Most Recognized Seller’s Agent  Be featured in a consumer’s home value report  Your brand is seen by serious sellers in their market  Agents can establish relationships with consumers early in their home selling process “Build relationships with potential sellers early in the process so you are top-of-mind.” 46

47. Copyright Trulia, Inc. 2012 TSA Key Benefits Get quality leads from motivated sellers. Win a larger share of the limited listings in your area. Be the most recognized seller’s agent in your market. Quality Leads Win Listings Most Recognized 47

48. Copyright Trulia, Inc. 2012 Packaging, Pricing & Availability

49. Copyright Trulia, Inc. 2012 How is Trulia Seller Ads sold & packaged? Boost Boost 2X Boost 4X Estimated 1-2 leads per month Estimated 3-4 leads per month Estimated 7-8 leads per month Packages based on estimated number of leads per month (not views) Minimum of 4 leads must be purchased as a stand alone! Note: In some markets, certain packages may not be available at launch Available in 6- & 12-month Prepaid or MI contracts IMPORTANT: The leads are an estimate, not a guarantee TSA Boosts your Seller Leads!!! 49

50. Copyright Trulia, Inc. 2012 How is TSA priced and discounted? Pricing  Pricing varies by zip code (just like TLA and TMA)  In most cases, TSA is priced at a premium to TLA and TMA Discounting  Pre-paid contracts will receive a 10% discount  No additional discounts will be offered at launch 50

51. Copyright Trulia, Inc. 2012 Systems Dashboard

52. Copyright Trulia, Inc. 2012 TSA in Dashboard

53. Copyright Trulia, Inc. 2012 HouseValues Customers  Customers of Market Leader’s HouseValues product are Now eligible for TSA !  On the customer dashboard, you will see a flag/notification in the left overview panel that says “TSA n/a”  If an agent has this flag on his/her account, you will not be able to add TSA to the agent’s cart

54. Copyright Trulia, Inc. 2012 Tips for You

55. Copyright Trulia, Inc. 2012 What You Need to Know About HouseValues  HouseValues is owned by Market Leader  HouseValues customers are ineligible for TSA Key Differences: House ValuesTrulia Seller Ads Lead Packages: Choose a specific quantity of leads based on market Sold in packages (S, M, L) Lead Exclusivity:Exclusive to Subscribing Agent Sold Up to 3 Agents; Profile and badge showcased on Report Lead Data:More required field Fewer required fields, no optional fields

56. Copyright Trulia, Inc. 2012 What to Ask, so You can warm transfer!  Do you currently work more with buyers or sellers?  If sellers = a great candidate for TSA!  Are you looking to grow your listings business?  If yes = a great agent for TSA!  What are you doing now online to meet more sellers in your market?  If no real strategy = a great agent for TSA!  What are you doing to build your listings pipeline?  If no real strategy = a great agent for TSA!

57. Copyright Trulia, Inc. 2012 Q&A

58. Copyright Trulia, Inc. 2012 Appendix

59. Copyright Trulia, Inc. 2012 Objection Handling TSA will boost your seller leads by an estimated 8 leads per month. If you want to get in front of more sellers and win more listings, you wouldn’t want to miss out on TSA, would you? Response “Why can’t I buy TSA with my current Pro subscription?” “Why do I have to buy TLA or TMA for TSA?” TSA is an add-on to our complete advertising package that includes buyer and some seller leads. As an add-on, TSA will boost the number of seller leads you receive every month. You want to connect with more buyers and sellers, right? I want to take some of my TLA/TMA spend and move it to TSA. If you scale back your TLA/TMA spend, you’ll miss out on many qualified leads and open up an opportunity for another agent in your area. Let’s target these motivated sellers and get you signed up, shall we?

60. Copyright Trulia, Inc. 2012 Objection Handling “Why can’t I corner my market and be the only agent on the report?” We want to ensure that every seller has the best possible experience and is always contacted by an agent. Respond immediately so you are the first agent the consumer hears from. Most consumers only interview one agent – respond quickly so YOU are the one they speak with! “I don’t agree with the estimate in the home estimate report.” If consumers don’t agree with their estimate, they should contact one of the recommended local agents who can take into account local market conditions and unique home features. Consumers will also have the ability to claim their home on Trulia.com and update the property information directly. This can help to provide a more accurate estimate. Response

61. Copyright Trulia, Inc. 2012 Seller Leads Need to be Nurtured! Tips you should offer to agents to nurture and convert seller leads:  Use a CRM, like Market Leader Pro  Response time is key! Respond immediately  Offer to provide a personalized home estimate  Be in touch regularly! Add them to drip campaigns, send local market trends and personalized messages  Learn best practices for converting seller leads by attending a Trulia webinar Marketing is creating resources for agents to help them understand how to respond to seller leads: handouts, webinars, and more!

62. Copyright Trulia, Inc. 2012 House Values vs. TSA House ValuesTrulia Seller Ads Lead Commitment:Guaranteed Number of LeadsEstimated Number of Leads Lead Packages: Choose a specific quantity of leads based on market Sold in packages of small (2 leads), medium (4 leads) or large (8 leads) Lead Exclusivity:Exclusive to Subscribing AgentSold Up to 3 Agents Subscription Areas:Zip Code Contract: 6-12 months then month-to- month Pricing: Price range typically $25- $30/lead TBD; based on median home value Lead Data: Required fields include resident status, relationship to owner, listing status. Optional fields include phone number. Fewer required fields, no optional fields (i.e., no phone number) Software & Services: Market Leader Pro CRM, Agent Website, Million Dollar Pipeline (if 20+ leads) Instant Leads, Lead Insight, Trulia Lead Inbox, Agent App Sold By:Market Leader Sales Team Trulia Sales Team on 2/13 followed by Market Leader in Q2 62