1. The Trevor James Experience Mia Crow

2. Mission Statement The Trevor James Experience is dedicated to providing excellent hair cutting, styling and coloring in addition to seeing an overall improvement in health and appearance of your mind, body and soul.

3. Purpose . The purpose of this plan is to increase engagement with regular customers and gain new ones, it will provide a social presence and help build Trevor James’ business personality making it a successful community business.

4. Strengths & Opportunities o Leader in the field o Keeps up with trends o Continuous professional development o Prime location that’s easily accessible o Unique niche offer full body service of hair, nails, nutrition and workout plan

5. WEAKNESS & THREATS o No social media presence o Competition with other salons o Could lose the opportunity to gain new clients o Have a website but its not updated

6. COMPETITION M & B Special Touch Hair and Nail Salon Hair and Nails Blessings Beauty Supply and Hair Salon Hair salon and can buy hair care products Shear Ego Salon Hair and Nail Salon Philip Pelusi National hair salon with major social media presence

7. Relevant Networks FACEBOOK o Posts of latest trends o Share informative links o DIY videos of styles of the week o Tips about healthy living o Question polls for customer interaction

8. INSTAGRAM o Use hashtags and share photos of personal styles, favorite foods or workout o Behind the scenes videos o Nail design contest o Promote products with pictures and links to website

9. PINTERST o Create a feedback board to test out new styles and trends o Board about upcoming events, hair shows, auditions o Board staring the clients from start to finish o Pin it to win it contest