1. PUBLIC RELATIONS

2. Long-term media relations Rising company awareness Increasing media apperance Image development Press release Press conference Interviews Events Presentations Corporate social responsibility Press clipping Positive media publicity Positive media coverage Education of public

3. Public Relations are Important… We are adding value to company by building media relations Objectives and strategies differentiation to suit individual stakeholders Media creates public opinion stronger and stronger day by day- that is why your company needs to be presented in a positive light Your brand sales efficiency does not depend solely on excellent marketing department, logistics or sales rep…

4. PUBLIC RELATIONS OBJECTIVES We determine objectives together with you and in accordance with your corporate objectives and strategies.

5. General objectives Building long-term positive company/brand awareness amongst stakeholders Positioning the company as sociallly responsible Educating stakeholders Strengthening company/brand image Increasing company/brand reputation

6. Media objectives Building long-term media relations Creating a positive media publicity Presenting company’s activities to the media Education Building awareness on company’s strategy Increase brand reputation

7. PUBLIC RELATIONS STRATEGIES

8. What is Important? Integration with other communication strategies. Activities are realized through general messages presented in an interesting and creative manner. Messages are directed to 3 main stakeholders: media, B2B and B2C. PR events’ “fil rouge” are interesting local stories through which main messages are exposed. Personal relations with journalists.

9. Media Appearance Building media infrastructure: Media database: relevant media Preparing a press kit Media appearance plan: Preparing a communications plan Communication with media about all important events and activities Press releases, exclusive interviews, press conferences, events, articles. Personal relations with journalists are important

10. What can we do for you? Before starting PR activities: Situation analysis We determine main objectives We define stakeholders We prepare strategies and tactics for achieving objectives After realization PR activities: Estimation Report

11. Measurements Tracking media apperance – press clipping (company mention, media coverage, individual event coverage, publishing press releases, competition coverage...) Research among general public after completing the project (individual events measurement, company awareness, brand awareness, competitive advantage) Regular meetings with the client (reports and plan overview)

12. Why Work with Us? We are young, flexible and creative. We adjust to your wishes and advise you. Individual approach is key. We are also direct marketing agency. We have experiences with smaller and as well larger clients.

13. Marija Stergar Account executive E-mail: marija.stergar@creativdirekt.si Phone: +386 01 500 88 95 www.creativdirekt.si We will gladly arrange a meeting with you, listen to your wishes and help you with creative ideas in order to achieve the best results. Contact information

14. References Abbott Laboratories Društvo za pomoč prezgodaj rojenim otrokom Finnair letalska družba IMMORENT Ljubljana Intours Kompas Lassana Lions distrikt 129 – Slovenija Slovenska filharmonija UPS Slovenija Združenje za direktni marketing Slovenije