1. What is Sport Management? KINE 2380 3.0 Introduction to Sport Administration

2. Today’s Topics: Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities

3. Sport Industry- all sport-related products offered to customers Sport Performance Sport Production Sport Promotion Sport Industry Segmentation ParticipationProducts/InfluencePromo Tools

5. A View of the Sport Industry by Setting Professional Sport Amateur Sport University Athletics Municipal Recreation Government (Federal and Provincial/Territorial) Private Clubs Social/Charitable Organizations

6. A View of the Sport Industry by Setting Sport Marketing/Consulting Firms Corporations Sporting Goods Sport Media Health/Physical Activity-Related Sport Law/Agents Tourism

7. What makes the sport product unique? Intangible Subjective Inconsistent Perishable Emotional

8. Sport Organizations are: Goal oriented Deliberately Structured Deliberately Coordinated Exist as a system of individuals and groups Made up of people with special skills

9.  Sport Marketing  Sport Enterprise Financing  Sport Industry Career Paths  Sport as a Social Institution Unique Aspects of Sport Management

10. Sport Context

11. The Old Rules of Employment (Bridges, 1994) Employee:  vertical hierarchy  within a department  job description  moving up the vertical hierarchy

12. New Rules!!!! CContingent worker EEntrepreneur PPensions PProject teams TTeam facilitation EEmployment length

13. “If you don’t know where you’re going any road will do.”

14. Professional Preparation Sport management programs Getting experience professional attitude Business etiquette

15. Career Planning Values Interests Skills

16. THE CONFERENCE BOARD OF CANADA EMPLOYABILITY SKILLS 1. Academic Skills: 2. Personal Management Skills: 3. Teamwork

17. Skills Needed to Succeed in Careers in the 21 st Century Computer literacy Flexibility/adaptability Ability to work with people of different ages, cultures, work styles Language skills Personal career planning skills Global awareness Oral and written communication skills Self starter Self comfort Strong ethical framework Environmental scanning skills

18. The Workplace is The Challenges Technology Ethics Social Responsibility

19. Future Trends in the Field Health and Fitness Industry: Family Niche Spa Personal training

20. Facility Management: Domes Golf Parks Sporting Goods: Product Diversity Event management Professional Sport: Additional franchises

21. Boom, Bust and Echo By David Foot Boomers born 1947-66 39-58 years Busters born 1967-79 26-38 years Echoers born 1980-95 10-25 years

22. Foot’s Sport Predictions: Hockey: Skiing: Tennis: Golf:

23. So What Does This Mean For Your Career Interests Team A:Owners of A Resort Team B:Starting a new business in the Toronto area Team C:Marketing Department of the CFL