1. Conformity and Non-Conformity in the 1950s

2. Conformity Pressure to achieve the American dream

3. How do each of the following contribute to conformity in American society? Highways Suburbs Chain businesses Television

4. Highways Interstate http://www.history.com/topics/interstate-highway- system/videos#keep-it-movinghttp://www.history.com/topics/interstate-highway- system/videos#keep-it-moving

6. Suburbs Levittown, outside NYC-85% of new home construction located here # of people moving out of city is double Quote page 816 Why moving out? “American Dream” “White Flight”

8. Chain businesses Rise of the franchise Uniform in look/style/food choice McDonald’s-1940 US in 2006-$142 billion in sales in fast-food industry http://www.youtube.com/watch?v=O5D6_6sSM- 8&feature=related&safety_mode=true&persist_saf ety_mode=1http://www.youtube.com/watch?v=O5D6_6sSM- 8&feature=related&safety_mode=true&persist_saf ety_mode=1

9. John Taylor Dry Goods (dept. store) in KC was renamed Macy's Missouri-Kansas in the 1950s 1962

10. Television Classic 1940s/50s spousal conflicts http://www.youtube.com/watch?v=Ta10k2 TuTWIhttp://www.youtube.com/watch?v=Ta10k2 TuTWI

11. Television Excerpt pg. 820 Began early 1940s-expensive By end of 1950s-every household had one 1946: 7,000-8,000 in country 1957: 40 million in country Conformity (rise in advertisements) Athletic events Portrayed common image Movies decrease

12. http://www.corp.att.com/history/television/

13. American Bandstand was a long-running dance music television show that aired in various versions from 1952 to 1989. It is known not only for the emerging performers that it promoted but the many dance styles it featured through the decades. The show featured teenagers dancing to Top 40-type music introduced by Clark; at least one popular musical act would usually appear in-person to lip-sync one of their latest singles. http://www.youtube.com/watch?v=hfHtvUr9Ycw&feature=fvsr&safety_mode=true&persist_safety_mode =1 http://www.youtube.com/watch?v=hfHtvUr9Ycw&feature=fvsr&safety_mode=true&persist_safety_mode =1 http://www.youtube.com/watch?v=hfHtvUr9Ycw&feature=fvsr&safety_mode=true&persist_safety_mode =1 http://www.youtube.com/watch?v=7hkaghHu6ec

14. What does American conformity look like in the following areas? Women’s roles Men’s roles Material possessions Higher education

15. Women’s roles Read HOW TO BE A GOOD WIFE

16. Men’s roles Work and bring home the money Discipline of children

17. Material possessions Own/have same as neighbor Home appliances (advertising) Labor-saving machines Freezer 2 nd car

20. Higher education GI Bill Increase in attendance Becomes important/status symbol in society “Working professional”

22. What does American non- conformity look like in the following areas? Birth control Youth culture Rock ‘n roll Inner city/rural

23. Birth control Due to baby boom 1945-1961 one kid born every 7 seconds (65 million new babies)

24. Birth control Due to baby boom 1945-1961 one kid born every 7 seconds (65 million new babies)

26. Birth control Due to baby boom 1945-1961 one kid born every 7 seconds (65 million new babies) Lack of sex with WWII & Korean War Opposite of women’s role Make/control when baby comes Family planning

27. Youth culture Turn back on conformist ideas of adult society Longed for greater excitement and freedom Found this in new and controversial styles of music and literature http://www.youtube.com/watch?v=hfHtvUr 9Ycw buzzin cousinhttp://www.youtube.com/watch?v=hfHtvUr 9Ycw

28. Rock ‘n roll Loud and heavy beat made ideal of dancing Elvis Presley Loud, mindless, dangerous (parents listened to Frank Sinatra-banned in San Antonio, TX) Generation Gap http://www.youtube.com/watch?v=tpzV_0l 5ILIhttp://www.youtube.com/watch?v=tpzV_0l 5ILI

29. King of Rock ‘n Roll

30. Inner city/rural Excerpts pg. 829 (20% Americans below poverty line) Poverty is most noticed in is area Whites moved to suburbs (increase MC) Inner city deteriorates when people go to suburbs (tax money decreases) Left blacks in cities who fled there during Great Migration of war time