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Published byReynard Bond Modified over 9 years ago
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Associated Property Solutions Business Plan
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Mission Statement We will provide high quality property management services that are dedicated to the owners goals and objectives. Our growth will be by referral and targeted marketing.
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The Team David J. Fortune CPM ® -20 years property management experience in office buildings and Bank facility management for National City Bank. Managed a portfolio of up to 211 locations and ranging from 125 years old to new construction. President elect (2005) IREM West Michigan chapter. Kerry Baumgartner -10 years in various roles at National City bank, including Facility Manager for a portfolio of 40 locations throughout Central Michigan. Facility call center supervisor for 3 years for properties located in Illinois, Michigan and Indiana.
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Market Summary The target market Business manager in a non-core function In house management Owner management
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Market Summary Target Core clients CSM Group WSI Health EPI Printers, Inc. Mid-link Business Park
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Market Summary Target Clients Community and regional Banks and Credit Unions CSM Group past and future customers Office building owners in Southwest Michigan
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Opportunities Need for quality light duty maintenance on an incremental basis in a timely fashion at what is perceived to be a reasonable fee. Provide comprehensive facilities services via our specifications and quality subcontractors. Provide solutions for deferred maintenance. Provide solutions for facility updates and facility expansion goals.
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Opportunities Preserve the investment that CSM Group customers have made in their property. Provide specialized property management to targeted financial services clients that do not have the scale to warrant in house staff. Deliver goals of value enhancement, cash flow, or facility management to office building owners.
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Business Concept We will manage for a fee the properties of target clients. We will target clients that want high end, beautiful properties with curb appeal impact. We will offer partnerships to key core clients. Our fees will be based upon a percentage of the operating budget, flat fee, percentage of the effective gross income, hourly rate, or not to exceed maximum We will utilize economy of scale to reduce common materials costs
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Competition Local competitors are Gardener Management; Signature Associates. Regional and national competitors are Viox; Jorgenson and Associates; Unicco, and York International.
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Competitive Advantages Leveraging the CSM Group contact network to expand relationships Our ability to utilize contacts with key Bank executives and Office building Owners to present strategies to deliver their goals Our quality staff and exceed expectations approach, and our 30+ years experience Establishment and leveraging of core portfolio will allow us to be perceived as the dominant property services provider as their is currently a void in market leadership.
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Goals & Objectives Five-year goals –2 new clients per year, 10 in 5 years. –500,000 square feet under management in 5 years –Manage 2 class A properties in Downtown Kalamazoo –$400,000 gross annual revenue for year 5 –3 years until net operating income (profitability) is achieved
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Financial Plan Pricing based on $.65 square foot base fee Additional potential revenue from lease commissions not included Year 0 projections for revenue assume revenue begins 4 th quarter
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Year 0-5 revenue and profitability Year 0 revenue $13,000. Net loss of Year 1 revenue $84,500. Net loss of Year 2 revenue $150,100. Net loss of Year 3 revenue $244,300. Net profit of $52,600 Year 4 revenue $316,150. Net profit of $117,850 Year 5 revenue $403,400. Net profit of $156,100 Total Owners Equity $233,720
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Resource Requirements Technology requirements -TCOM, PC, Printer, Fax, Copier, Software Personnel requirements-Administrative -1 part time year 0 -2 Full time year 3 -2 Full time, 1 Part time year 5 -Non-Admin billed internally and passed through
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Resource Requirements Resource requirements –Funding until breakeven –Promotion to CSM clients –Utilization of CSM infrastructure –Acquire Real Estate License External requirements –TCOM Services –Bank Accounts
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Risks & Rewards Risks –Unable to acquire first client –Inexperience in sales –Quality of part time administrator –Loss of investment funds Addressing risk –Defer compensation year 0; work part time –Objective, in depth analysis of the local marketplace in Q1 of year 0 –Staff with experienced person
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Risks & Rewards Rewards –Owners equity of $230,000 after year 5 –Diversity in Business line with steady revenue –Break even in year 3 –Opportunity for CSM for other sales in existing core business due to “Continuous Touch” –Personal sense of satisfaction
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Key Issues Near term –Review, advise and edit Business Plan –Complete in depth Market Analysis –Revise Business Plan post market analysis Long term –Owners equity agreement –Consequences of decision postponement Start up funding is $50,000
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Property Management Tasks Retain TenantsNegotiate leasesObtain TenantsHandle Tenant relations CollectionsReview/Approve leases Prepare Financial reportsMake decisions about acquisitions & dispositions Prepare operating budgetsMaintenanceMonitor property performance Negotiate tenant improvements Prepare overall management Plan Prepare Capital Budgets AdministrationMake decisions about redevelopment Analyze project feasibilityMaintenance Supervision On-site inspectionsMonitor property value Approve rent SchedulePrepare rent scheduleEstablish/monitor/enforce operating policies and procedures Analyze/implement financial structures Real estate tax monitoringEstablish/Modify lease procedures Construction/renovation supervision Construction/renovation Handle Broker relationsEnvironmental monitoring Insurance procurement and monitoring Work with legal counsel Provide Architectural and design control PurchasingGovernment complianceHandle advertising & Public relations
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Property Management Tasks: Revenue Methods Retain TenantsNegotiate leasesObtain TenantsHandle Tenant relations CollectionsReview/Approve leases Prepare Financial reportsMake decisions about acquisitions & dispositions Prepare operating budgetsMaintenanceMonitor property performance Negotiate tenant improvements Prepare overall management Plan Prepare Capital Budgets AdministrationMake decisions about redevelopment Analyze project feasibilityMaintenance Supervision On-site inspectionsMonitor property value Approve rent SchedulePrepare rent scheduleEstablish/monitor/enforce operating policies and procedures Analyze/implement financial structures Real estate tax monitoringEstablish/Modify lease procedures Construction/renovation supervision Construction/renovation Handle Broker relationsEnvironmental monitoring Insurance procurement and monitoring Work with legal counsel Provide Architectural and design control PurchasingGovernment complianceHandle advertising & Public relations Multiple WaysPercent of total Flat FeePer Diem
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Facility Management Tasks Prepare operating budgets MaintenancePrepare Financial reports Prepare Capital BudgetsAdministrationPurchasing Analyze project feasibility Maintenance Supervision On-site inspections Monitor property valueGovernment complianceEstablish/monitor/enforce operating policies and procedures Provide Architectural and design control Construction/renovation supervision Construction/renovation
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Facility Management Tasks: Revenue Methods Prepare Operating budgets MaintenancePrepare Financial reports Prepare Capital budgetsAdministrationPurchasing Analyze project feasibility Maintenance Supervision On-site inspections Monitor property valueGovernment complianceEstablish/monitor/enforce operating policies and procedures Provide Architectural and design control Construction/renovation supervision Construction/renovation Flat Fee Percent of total Per Diem Multiple Ways
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