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2. ISV RED HAT JBOSS Independent software vendors an American software company engaged in providing open software products to the enterprise community. Red Hat provides operating system platforms, middleware, applications, management products and support training and consulting services an open-source Java EE-based application server 2

3. Red Hat Partner Program-ISV Partner Track  Red Hat and it’s partners works together to deliver superior solutions to customers.  The Red Hat Partner Program establishes the relationship between Partners(Marketplace experts) and Red Hat. Role of Partner Our Partners plays an integral role in  Technology development  Go-to-market strategy, and overall success Why partner with us  All Red Hat partners who have enrolled through the Red Hat Partner Center have access to variety of benefits designed to assist Partners accelerate their success through their knowledge and use of Red Hat and JBoss technologies. 3

4. 4 Red Hat ISV PrograM Guide B E C D A Red Hat Partner Program ISV Partner Track ISV Program Track Benefits Red Hat Partner Helpdesk ISV Program enrollment ISV Partner Program Red Hat Program Structure Membership Level ISV Track Specialization Development/Technical Support Marketing Sales & Business Development Membership Process Renewal Contact Person Email

5.  Multi-tiered, multi-track partner program designed to support solution providers and independent software vendors who resell and certify their solutions  Offers resources and to assist solution providers and ISVS to support and certify their applications  Provides access to a variety of baseline benefits available to assist the development of expertise via the Red Hat Partner Center  These benefits may include software subscriptions, marketing collateral and sales resources 5

6. PROGRAM TRACKS  SOLUTION PROVIDER (Reseller) – supports value added resellers, channel partners and consultants by offering business and technology services and expertise  INDEPENDENT SOFTWARE VENDORS TRACK – provides a bundle of benefits to ISVs to facilitate enhanced success in marketing/commercializing its technology solutions 6

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9. Deliver resources and benefits that align with your business model and relationship with Red Hat Allows access to resources based on interests Includes sales and marketing collateral, training and certification offerings, and technical resources 9

10. Access to important online Red Hat and JBoss information, along with guidance on doing business with Red Hat Delivers resources and benefits that will help you align with your business model and relationship with Red Hat Access to Red Hat knowledge-base through Red Hat Partner Center to research answers to technical product questions Access to the latest information about all Red Hat and JBoss products, services and campaigns Helps you train your sales team and to present solutions to your customers 10

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12. DEVELOPER SUBSCRIPTION  Granted access to not-for-resale demonstration subscriptions to Red Hat and Jboss products and can only be used for development, training, testing, and end-user product demos DEVELOPER SUPPORT PROFESSIONAL SUBSCRIPTION  Provides 1-contact, 2-business day SLA with Red Hat’s Global Support Services team  Includes an entitlement of up to 4 CPUs for all NFR FOR PRE-SALES OPPORTUNITIES  Granted access to not-for-resale demonstration subscriptions to Red Hat and JBoss products for training, testing, and demonstration of potential customers 12

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14. ACCESS TO PROFESSIONAL SERVICES  Able to request a technical architect or consultant for either development or use in customer engagement  Can book resources at a daily rate ACCESS TO PARTNER HELPDESK  Can contact Red Hat Partner Helpdesk during business hours for questions regarding the program, opportunities or information on Red Hat products DISCOUNTED ATTENDANCE AT DEVELOPER/USER CONFERENCES  Eligible for attendance discounts at selected developer/user conferences hosted by Red Hat 14

15. ACCESS TO GLOBAL LEARNING SERVICES  Eligible for discounts off current Red Hat’s pricelist of open enrollment training classes  Capable of purchasing Global Learning Services at a discount (as specified in the country guide) PARTNER CENTER  Access to Partner Center, Red Hat’s online content repository and partnership management tool  Delivers a range of program, product, marketing and sales resources designed for Red Hat partners  Serves as primary source of information on products and campaigns  Allows you to self-manage your company and individual membership information 15

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18. PROMOTION OF PARTNER’S REFERENCE ARCHITECTURES  Can promote reference architectures on Partner Center extranet, a one-stop access to Red Hat’s worldwide ecosystem of distributors, value0added reseller, integrators, consultants and trainers SHARED CO-OP MARKETING & MARKET DEVELOPMENT FUNDING  Eligible for market development funding for activities designed to drive brand awareness, lead generation, and sales opportunities products according to their Business Plan JOINT WEBINARS AND SHARED COLLATERAL  Eligible for shared webinars, jointly promoted and delivered live, online, or via recorded presentation  Eligible for shared collateral (print or online) which promotes integrated solutions 18

19. EXHIBIT PRESENCE AT DEVELOPER/USER CONFERENCES  Invite partners to participate through sponsorship, exhibit presence and speaking opportunities PARTNER PROFILE IN ISV SOLUTIONS CATALOG  Provides access to ISV solutions catalog, an online directory of all Red Hat and JBoss solutions, applications and products SUCCESS STORY SUPPORT  Can leverage customer success stories and use Red Hat to help distribute the news of these successes PUBLIC RELATIONS ANNOUNCEMENT SUPPORT  Can seek public relations support for newsworthy activities ranging from a supporting quote to active participation in the release to a joint release 19

20. ACCESS TO PARTNER CENTER  Eligible for access to Red Hat’s online content repository and partnership management tool providing programs, products, marketing, and sales resources PARTNER NEWSLETTERS, BLOGS, MAILING LISTS  Learn the latest news about upcoming product releases, campaigns, available resources, success stories and more ISV PROGRAM LOGO USAGE  Use of Red Hat ISV program logo according to level of expertise and specialization to market their open source expertise and Red Hat relationship PARTNER PROGRAM  Use of ISV Program Certificate indicating level of participation to market their open source expertise and relationship 20

21. ISV PARTNER PROGRAM PLAQUE  Receives a plaque indicating the partner level and specialization used for open source expertise and relationship SAMPLE INSTALL GUIDES FOR ISV + RED HAT SOFTWARE  Able to submit implementation and tuning guides in Red Hat templates and made available to visitors via solutions catalog RED HAT SOFTWARE CATALOG GUIDELINES  Encourage interoperability between applications on Red Hat family of products and assures joint solutions of ISV applications running together with the applicable software  Doesn’t guarantee interoperability nor provide any support for third party applications  Red Hat reserves the right to change guidelines without notice and to determine whether the application appears in the catalog 21

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29. ACCESS TO PARTNER ACCOUNT MANAGER  Acts as a liaison point with Red Hat, conducts business planning and assists Partner to make the most of the benefits ACCESS TO RED HAT’S CENTER OF EXCELLENCE  Offers a specific sales tool – Red Hat and Intel Centers of Excellence designed to helps accelerate deployment of solutions SALES COLLEGE, SALES TRAININGS AND WEBINARS  Provides multiple resources to help increase overall knowledge of JBoss and Red Hat products whether its product, sales or technical focused training RESELLER PRIVILEGES  If ISVs want to sell Red Hat products along with theirs, Red Hat encourages them to buy from Red Hat business partners 29

30. ISV PROGRAM TRACK REQUIREMENTS 30

31. COMPLETE ONLINE APPLICATION – required to complete Red Hat ISV Program application including company profile and application details as outlined in Partner Center SIGN PARTNER AGREEMENT WITH APPLICABLE ADDENDA – required to accept the terms of Red Hat ISV Partner agreement and must maintain compliance throughout their partnership 31

32. RED HAT READY APPLICATION AGREEMENT – confirms general availability of software applications and willingness to support such application when deployed at our mutual customers. The software application that adheres to Listing Criteria is called a “Red Hat Ready Application” PUBLIC CUSTOMER REFERENCES – provide customer success story proposals wherein Red Hat will review and determine which ones to develop SAMPLE INSTALL GUIDES FOR ISV AND RED HAT SOFTWARE – submit implementation and tuning guides in Red Hat templates and made available to visitors via globe solutions catalog 32

33. ANNUAL FEE – required to buy an annual Developer Professional Subscription and through this, partners receive incidents of technical support. As the agreement comes due for renewal, the annual participation fee is required RED HAT SOFTWARE CATALOG LISTING CRITERIA – agrees to maintain current product profiles in the Red Hat Software Catalog meanwhile maintaining an accurate information on Red Hat Product releases and languages supported TERRITORY – defined as the country of the partner’s primary address as submitted in the company profile and it applies regardless of membership level for specialization 33

34. APPLICATION PROCESS 1.Complete the application profile 2.Accept the Red Hat Partner Agreement If you prefer to sign a hard copy, you may print out the agreement, sign it and return to Red Hat according to instructions provided in the Partner Agreement Note that partners in certain countries are required to return a signed copy of the agreement. Countries for which a “wet signature” is required is specified in the agreement 34

35. MEMBERSHIP RENEWAL  Red Hat Partner Program is for a 1-year term  Maintaining good standing will be automatically renewed  Advanced or Premier Partner membership level will renew their current level if they met respective annual requirements  Unable to meet annual requirements upon membership renewal may be assigned a lower level of membership PARTNER PROGRAM CHANGES  Red Hat reserves the right to alter the program including all tracks, membership levels and specializations  Occasional corrections or updates may be required to assure accuracy of the information  Partners agree for being responsible for compliance with terms of the Red Hat Program Guide and Agreement 35

36. For questions regarding the Red Hat Program, partner opportunities or information on product portfolio during normal business hours, contact APJ partner helpdesk Email: APAC-partner-helpdesk@redhat.com 36

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38. 38 RED HAT PARTNER PROGRAM Provide superior solutions to customers Offers resources to assist solution providers Access to benefits to assist in in developing your expertise Sales Marketing Developer Software Developer Subscription Developer Professional Support BENEFITS: SPECIALIZATIONS Infrastructure Middleware Virtualization Red Hat Enterprise Linux JBoss SOA Enterprise Platform JBoss Application Platform Multi-tiered multi-track partner program

39. 39 Red Hat Ready Partner Program Tracks: Solution Provider (Reseller) Independent Software Vendors Highest level of visibility at Red Hat and in the marketplace Access to marketing collateral, tools and software Enjoy enhanced benefits plus access to additional resources

40. What are the types of licenses available? Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees. 40

41. Who should select which type of subscription Red Hat are for those organization who wants to get get a robust, scalable, and flexible IT application platform that meets your performance, security, and budgetary goals, you get access to world-class expertise and a culture of innovation and collaboration that will support you throughout your entire infrastructure life cycle. Jboss are for organizations that seek the advantages of open source software while also requiring the stability, manageability, and support traditionally found with proprietary software. 41

42. What are the differences between each A Red Hat subscription provides an enterprise-class application platform that evolves with your business. It allows you to leverage the unique and leading position Red Hat has in the open source development community, as well as our strong industry relationships. JBoss Enterprise Middleware integrates software components from many different open source communities, such as the JBoss Community, Apache Software Foundation, and the Eclipse Foundation, and transforms them into a finite and manageable set of robust, fully tested, integrated and supported middleware platforms that together offer a middleware reference architecture for today’s enterprise. 42

43. What is the cost? Since Red Hat delivers software and services via a subscription, there are no license or upgrade fees. Neither does Red Hat charge additional maintenance fees, per incident support fees, or user access fees. Simply maintain one active subscription per resource running Red Hat software to take advantage of the value we provide. 43

44. Softwares and hardwares involved in each license? Red Hat: (a) Red Hat Enterprise Linux (b) Red Hat Enterprise Virtualization JBoss: (a) JBoss Application Platform (b)JBoss SOA Enterprise Platform (c) JBoss Enterprise Middleware 44

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