1. Communicating your research more widely 22 May 2008

2. What are your expectations?

3. Consider the following … Why do/should academics engage with non-academic audiences? What are the potential outlets for such engagement? Any experiences to date to share?

4. In this workshop… Consider three different means of research dissemination: –Blogging and the internet –Working with the media –Commercial research and consultancy Hear from the experts at LSE who can help you with these activities Translate the ideas into your own working context

5. Academics are in the media every day… http://news.bbc.co.uk/1/hi/uk/7392519.stm Andrew Fischer biog

6. …but how does it work? Responsive mode: someone comes to you as ‘the expert’ –Direct approach (maybe found you online) –Via Press Office Pro-active mode: you try to get media outlets interested in your work –Pitching and news pegs –Develop a media-friendly style of writing

7. Read the piece provided and discuss: What kind of a piece is this? Why has the paper printed this piece? How many ideas are developed in the piece? What strikes you about the way the piece is written?

8. Translate what you’ve heard into your own work context Think of a topic you might like to disseminate Write down the key message you want to communicate What is the date of the next news peg that you can use to promote your research? Think about what kind of outlet you would seek for your work Write down the first one or two sentences of your piece

9. Further resources Press Office http://www.lse.ac.uk/collections/pressAndInformationOffice/ http://www.lse.ac.uk/collections/pressAndInformationOffice/ –Dealing with the Media Guide –Headlines and Week Ahead emails TLC training –Evening class course on ‘Writing for the Media’ led by freelance journalist (Lent 09) Centre for Learning Technology –http://clt.lse.ac.ukhttp://clt.lse.ac.uk –Training as part of library programme http://www.lse.ac.uk/library/insktr/infoskillstraining.htm http://www.lse.ac.uk/library/insktr/infoskillstraining.htm Enterprise LSE (ELSE) –http://www.lse.ac.uk/collections/enterpriseLSE/