1. Company LOGO Management of pharmaceutical marketing

2. Company name We define marketing management as the analysis, planning, implementation and control of programmes designed to create, build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. Thus, marketing management involves managing demand, which in turn involves managing customer relationships.

3. Company name Marketing management

4. Company name Marketing management philosophies

5. Company name The production concept The production concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. This concept is one of the oldest philosophies that guides sellers.

6. Company name The production concept  The production concept is a useful philosophy in two types of situation. The first occurs when the demand for a product exceeds the supply. Here, management should look for ways to increase production. The second situation occurs when the product's cost is too high and improved productivity is needed to bring it down.

7. Company name The product concept Another important concept guiding sellers, the product concept, holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements.

8. Company name The selling concept  Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The concept is typically practised with unsought floods - those that buyers do not normally think of buying, such as encyclopaedias and funeral plots. These industries must be good at tracking down prospects and convincing them of product benefits.

9. Company name The marketing concept The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Surprisingly, this concept is a relatively recent business philosophy.

10. Company name Marketing & Sales Concepts Contrasted

11. Company name Marketing & Sales Concepts Contrasted  The selling concept and the marketing concept are frequently confused. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company's existing products and calls for heavy selling and promotion to obtain profitable sales. It focuses on customer conquest - getting short-term sales with little concern about who buys or why. In contrast, the marketing concept takes an outside-in perspective. It starts with a well-defined market, focuses on customer needs, co-ordinates all the marketing activities affecting customers and makes profits by creating long-term customer relationships based on customer value and satisfaction.

12. Company name The societal marketing The societal marketing concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being. The societal marketing concept is the newest of the five marketing management philosophies.

13. Company name The societal marketing concept

14. Company name Strategic Planning and the Marketing Process

15. Company name

16. Strategic Planning Process

17. Company name Mission statement

18. Company name Designing the business portfolio

19. Company name Analyzing Current SBU’s: Boston Consulting Group Approach

20. Company name Analyzing Current SBU’s: GE Strategic Business-Planning Grid

21. Company name Developing Growth Strategy

22. Company name Product/ Market expansion grid

23. Company name Marketing’s role in strategic planning

24. Company name The Marketing Process

25. Company name Marketing Mix – The four P’s

26. Company name Managing the marketing effort

27. Company name Elements of marketing plan

28. Company name Marketing implementation

29. Company name Marketing Control

30. Company name Marketing Audits

31. Company name THANK YOU FOR ATTENTION!