1. James Fisher, VP Product Marketing, Analytics @jamesafisher 21 st January 2013 Analytics for Non-Analytics People – Winning in 2013

2. ©2013 SAP AG. All rights reserved.2 55 109 447 Analytics in 2013

3. ©2013 SAP AG. All rights reserved.3 Why Analytics Now? The new information consumer… Responsive Engaging Accessible 75% by 2020 10% today

4. ©2013 SAP AG. All rights reserved.4 650 Billion DVD’s (88x) …and the power of intelligent connections +15 Billion Devices +1 Billion People

5. ©2013 SAP AG. All rights reserved.5 Imagine Innovate Industry How To Think about Analytics in 2013

6. ©2013 SAP AG. All rights reserved.6 Business Transformation through Technology Innovation Enable the real-time enterprise Deliver new experiences Unwire the business

7. ©2013 SAP AG. All rights reserved.7 Informed Executive Empowered Consumer Aligned Operational WorkerAdaptive Analyst

8. ©2013 SAP AG. All rights reserved.8 Intelligent Airport More on-time departures Loyal customers Seamless and enjoyable travel experience Safer traveler

9. ©2013 SAP AG. All rights reserved.9 Aerospace Demo

10. ©2013 SAP AG. All rights reserved.10 Analytics win story Used Excel for reporting Limited ability to analyze business BI vision from top management Win over Cognos Quick Link: /go/analytics

11. ©2013 SAP AG. All rights reserved.11 Analytics solutions from SAP Mobile Collaboration Predictive Cloud Enterprise Information Management SAP HANA Data Warehousing Analytics from SAP

12. ©2013 SAP AG. All rights reserved.12 3B adjacent market Capitalize on leadership position Top 3 analytics & D&T priority GTM ready – Data 2 decision bundle! Predict in 2013

13. ©2013 SAP AG. All rights reserved.13 $3.5 Trillion Technology is absent from the solution Launch of SAP Fraud Management in March HANA High Performance App Fraud in 2013

14. ©2013 SAP AG. All rights reserved.14 Mobilize in 2013 Most downloads of any mobile app Explorer is the #1 App on HANA MOBI - mobile app for all BI and EPM content HTML 5 Dashboards delivered

15. ©2013 SAP AG. All rights reserved.15 3B market 7 Figure deal potential Leader in Gartner CPM MQ BPC- killer app for HANA! Plan in 2013

16. ©2013 SAP AG. All rights reserved.16 Analytics with ERP Analytics with CRM Analytics with Mobile Analytics with D&T Better together

17. ©2013 SAP AG. All rights reserved.17 Sell mega $$$$ deals Laser sharp targeting Grow deal-size easier Create new value Focus 2013 – Data to Decision bundles https://community.wdf.sap.corp/sbs/community/data_to_decision

18. ©2013 SAP AG. All rights reserved.18 *SAP BusinessObjects business intelligence (BI) solutions; SAP solutions for enterprise information Management (EIM); Built by Sanjay Poonen, Copyright SAP, Representative figures based off CIO interviews, showing approximate proportional quantities of IT spending in Analytics TCO Reduction by Approx 60% Traditional Stack = $15 SAP HANA Analytics = $6 Oracle DB (e.g. Exadata) Informatica ETL BusinessObjects BI* SAS Predictive DBA and IT Costs Teradata/Exalytics $4 $1 $3 $1 $4 $2 $4 $2 DBA and IT Costs BI Suite HANA Enterprise Predictive Data To Decision SAP HANA Analytics Introducing SAP HANA Analytics

19. ©2013 SAP AG. All rights reserved.19 The opportunity is endless BI Suite SAP HANA Predictive Analytics Industry Add-ON BI Suite Sybase IQ Data Integrator Industry Add-ON Retail High Tech Oil & Gas Consumer Products Telco Etc.

20. ©2013 SAP AG. All rights reserved.20 + Introducing Intelligent Merchandising Retail Add-On SAP HANA ANALYTICS

21. ©2013 SAP AG. All rights reserved.21 Retail Demo

22. ©2013 SAP AG. All rights reserved.22 Intelligent Enterprise by Industry

23. ©2013 SAP AG. All rights reserved.23 The NEW Analytics iPad App: Explore-Discover-Sell Explore: Whiteboard Presentation Industry / LoB Elevator Pitch Industry / LoB Solution Details Industry / LoB demos Customer Success Stories Home PageDiscover: Analytics Solutions Industry / LoB Selector Click here to download!

24. ©2013 SAP AG. All rights reserved.24 Innovate  Industry  Imagine Its Better with Analytics! Target and transform! Double your deal with mobile! Leverage sales tools today!

25. Thank you James Fisher VP Product Marketing, Analytics, SAP james.fisher@sap.com @jamesafisher