1. Harlequins Advertising Agency Proudly Presents to The SYMA RC Helicopter

2. Final Mind Map

3. Story Board Page 1 Camera flying through blades of grass Flying through Branches Flying through Fields Barbie dolls and teddy bears (target) Helicopter from above Special effects exploding the toys

4. Story Board page 2 Imagination interrupted Introducing the brand new SYMA SO33G The most revolutionary, manoeuvrable, ‘Coaxial control’ RC helicopter to date “SYMA - Guide your imagination”

6. Shooting script

7. Target audience Males (more so than females) from the ages of 8-50. From the standard occupational classification, examples of possible demographics who would buy the product judging by their occupation (that stand out to me) are: Police officers, officers in armed forces, shopkeepers, leisure and theme park attendants, air traffic operator, Budget £50 helicopter £2 action figure £20 secondary helicopter £600 DSLR camera Total expenditure: £672

8. Spot plan

9. The advert I think this advert will be a success because those targeted will want to experience what the person in the advert is experiencing and the only way to achieve that is to buy the product. As long as the product looks entertaining enough and the tag line is catchy and inspirational enough I am sure the advert will sell the product. Deadline 7th March 2013

10. Thank You