2. 14%

3. Cloud On Your TERMS SQL Server 2012 Provides Customers Look ForINTELLIGENCE For All Mission Critical CONFIDENCE Peace Of Mind At THE RIGHT PRICE through Insights Break-

4. 11 8 4 3 2 1 5 76 12109

5. ORGANIZATIONAL COMPLIANCE & PEACE OF MIND REQUIRED 9s & DATA PROTECTION BLAZING-FAST PERFORMANCE Greater flexibility and availability with SQL Server AlwaysOn Maximized hardware resources Support for Windows Server Core to reduce planned downtime AA AAAA Column-based query accelerator for dramatic performance gains Faster performance for FILESTREAM, spatial & FTS User-defined server roles for better separation of duties & Audit support across editions SharePoint & Active Directory integration for secure BI data Simplified application testing with Distributed Replay and streamlined troubleshooting with Extended Events

6. Disaster Recovery Shared Storage AA Non-Shared Storage AA AA AA AA AAAA

8. 8 0100 1110 1011 0010 1001

9. 9

11. CREDIBLE, CONSISTENT DATA RAPID DATA EXPLORATION & VISUALIZATION Consistent view of your data through a single BI Semantic Model Ease of integration and management with Integration Services and Master Data Services Quickly manage, analyze, and cleanse data across sources in Data Quality Services SCALABLE ANALYTICS & DW SOLUTIONS Engine tuning for high-scale analytics in Analysis Services Enhanced capabilities for high- scale data warehousing with Parallel Data Warehouse Comprehensive offerings for Data Warehouses of all sizes Familiar data exploration and visualization with Power View Inspire innovation with powerful data mash-ups in PowerPivot Greater IT oversight and management through SharePoint

12. Highly Visual Design Experience Presentation-ready at all times Rich metadata-driven interactivity Turn pervasive information into persuasive information Deliver and collaborate through SharePoint Interactive at all times Fully integrated with PowerPivot and BISM Drive greater insight through smart and powerful querying Zero configuration highlighting and filtering Animated trending and comparisons Interactive, web-based authoring and sharing of information Familiar Microsoft Office design patterns Powerful data layout with banding, callout and small multiples visualizations

16. Master Data Services Data quality Familiar tools Performance Data Quality Services Profiling Cleansing Matching Impact Analysis Lineage tracking with data sources Integration Services Easy data loading

22. OPTIMIZED PRODUCTIVITY SCALE ON DEMAND & FAST TIME TO SOLUTION EXTEND DATA ANYWHERE DAC parity across Denali and SQL Azure to seamless extend new applications FileTable for increased data storage flexibility Greater interoperability and support for web applications Single database application development experience with Microsoft SQL Server Data Tools Streamline virtualization management with System Center Virtual Machine Manager Roadmaps for SQL Server appliances and reference architectures Common architecture across server, appliances and cloud

23. On Premises & Private cloud Public Cloud OData Common Tools Data Sync Extend any data Extend anywhere End user analytics Common Architecture

26. 1001 1101 0110 0101 001 1100 1010 0101 0010 1001 1101 0110 0101 001

29. Rapid data discovery Managed self-service BI Credible, consistent data Complete DW solutions Rapid data discovery Managed self-service BI Credible, consistent data Complete DW solutions Scale on demand Fast time to market Extend any data, anywhere Optimized productivity Scale on demand Fast time to market Extend any data, anywhere Optimized productivity Required 9s & protection Blazing-fast performance Organizational compliance Peace of mind Required 9s & protection Blazing-fast performance Organizational compliance Peace of mind MISSION CRITICAL CONFIDENCE CLOUD ON YOUR TERMS CLOUD ON YOUR TERMS BREAKTHROUGH INSIGHT Unlock new insights with pervasive data discovery across the organization Create business solutions fast, on your terms across server and private or public cloud Enable mission critical performance and availability at low TCO

30. High Availability SQL Server AlwaysOn Security & Manageability User-Defined Server Roles Web & Breadth Web & Breadth PHP Driver Scalability & Performance Distributed Replay Application Centric Failover Contained Database Authentication Local DB Runtime Local DB Runtime Fast FILESTEAM UTF-16 Readable Secondaries Readable Secondaries Fast Full-Text Search Reliable, Integrated Failover Detection Multiple Secondaries Audit Enhancements Paging for result sets Column Store Index, “Apollo” HA for StreamInsight Management Pack for High Availability Backup Secondaries JDBC 4.0 driver Support for ARM processors Active Directory w/ SharePoint for SSRS Default Schema for Windows Group Windows Server Core Support Beyond Relational FileTable SQL Server Data Tools Online Operations Online Operations Win32 Access to Database files Win32 Access to Database files Semantic Search Platform Full Globe Spatial Support DAC Enhancements ODBC for Linux Fast Spatial Performance Hybrid Applications with SQL Azure Up to 15K Partitions/Table EIM SSIS Server Business Intelligence Unified Semantic Model Power View Data Quality Alerting Enhanced MDS In-memory BI for corporate Sysprep for AS PowerPivot Enhancements Reporting as SharePoint Shared Service DBC & OLTP Appliances/RAs MDS add-in for Excel

31. 11 8 4 3 2 1 5 76 12109

32. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. The information in this presentation is and subject to a Non-Disclosure Agreement This presentation contains preliminary information that may be changed substantially prior to the final release of SQL Server 2012 33

34. 34

35. 35

36. Retire SQL Server Enterprise SAL Introduce SQL Server Business Intelligence SAL 36 Retire Datacenter and Workgroup Editions Replace Processor License with Core License

37. Product LineupLicensing Options SAL-based Core-based 37

38. 38 Pay for the Power You Need: Customers and partners pay for computing power For datacenter scenarios, licensing better aligned to hardware capacity Unlimited Virtualization: Service Providers now have unlimited virtualization rights on SQL Server Enterprise Edition Edition Simplification: Edition reduction simplifies SQL SKU lineup for Service Providers and customers Increased consistency with VL offerings For Business Intelligence Edition, licensing aligned to user-based access Additional Transition Time: Service Providers will be given additional time for transition to SQL Server 2012 SQL Server 2008R2 will remain on Price List until Jan 2013

39. 39

40. 40

41. 41

42. 42 Core/SAL Datacenter Edition Enterprise Edition Standard Edition Workgroup EditionBusiness Intelligence Edition Web Edition Processor/SAL Enterprise Edition Standard Edition Business Intelligence Edition Web Edition Core/SAL

43. 43

44. OR 44

45. 1.Count the number of Cores in the server 2.A minimum of 4 core licenses are required per physical processor 3.Purchase the appropriate number of core licenses for the server 4.Licenses are sold in packs-each pack includes 2 core licenses (2-core pack) 1.Cores will be priced at ¼ the cost of a SQL 2008 R2 Processor 2.No price increase from SQL Server 2008 R2 for processors with 1-4 cores 3.License more cores as compute capacity increases Old licensing: count processor New licensing: count cores  1 processor  4 cores 45

46. VM (2 vcores) H/W (1 CPU 2 cores) H/W (1 CPU 2 cores) VM (4 vcores) H/W (1 CPU 4 cores) H/W (1 CPU 4 cores) H/W (1 CPU 6 cores) H/W (1 CPU 6 cores) VM (6 vcores) 2 x 2-core pack 3 x 2-core pack Units purchased 46

47. 1 processor with 8 cores 8 core licenses required 1 processor with 6 cores 6 core licenses required 1 processor with 4 cores 4 core licenses required 1 processor with 2 cores 4 core licenses required 47

48. 1 processor € 990,-* 1 x 2-core pack € 495,-* 1 x 2-core pack € 495,-* Sold in 2-core pack (2 packs are minimum) Enterprise and Standard processor budgets remain flat with 1-4 cores 48

49. OR 49

50. 1 x 4 core licenses* = 4 core licenses 2 x 4 core licenses = 8 core licenses 2 x 4 core licenses* = 8 core licenses (*) 1-4 cores: Minimum of 4 core licenses required per physical processor Offered through Enterprise Edition only License ALL cores on physical hardware Run unlimited virtual machines on hardware 50

51. VM with 8 virtual cores 8 core licenses required VM with 6 virtual cores 6 core licenses required VM with 4 virtual cores 4 core licenses required VM with 2 virtual cores 4 core licenses required 51 Offered through all editions Licensing counted via virtual machines

52. 52 1 x 4 core licenses* = 4 1 x 4 core licenses = 4 1 x 4 core licenses* = 4 1 x 4 core licenses = 4 1 x 6 core licenses = 6 = 12 core licenses = 18 core licenses Server: 2 processor 16 physical cores # of cores used per VMCore licenses required = 4 core licenses (*) 1-4 cores: Minimum of 4 core licenses required per virtual machine

53. 53