1. Live Lighter Love Longer

2. It is the mission of our company to provide all dogs with the healthiest and best tasting food. We believe that our meal can really make a difference in your dog’s life.

3.  Customized meals designed specifically on size, weight, age, health condition, typical breed, and other specific needs to suit individual requirements. We balance the best quality and quantity for each individual pet.  Hand-made, 100% natural dog food freshly prepared, using only the finest farm-fresh ingredients, with no artificial preservatives, flavors, colors, or fillers.  Meals will come to customers pre-packaged pre-portioned for each time their dogs eat (2-3 times a day for adult dogs; 3-4 times for puppies).  Information of customers’ dogs is required to allow us to adjust ratios, amounts, and ingredients used to customize a diet to fit their dogs’ unique nutritional needs.  It costs $1.30 to produce one lb of dog food.  Meals will be sold at $8.75 per one lb (minimum of 5 lbs).

4. Meat Ingredients (pre-cooked beef, chicken and turkey): Cargill Co. Carbohydrates(rolled oats, barley, millet, and brown rice): Besco Grain Organic Vegetable & Fruit: Canadian Fruit & Produce Company Other protein sources (eggs and cheese): Dairyland

5. Social Media (Facebook, Google):  Since the majority of the population visits social media sites, this advertising method helps the company to reach a vast amount of audience.  Increase in visibility and the spread of brand name.  A large percentage of internet users use the internet as their preferred choice to find information about goods and services.  Social media is available 24 hours a day 7 days a week.  Social media allows the company to select its audience by location, age, interests, etc…, and to test experimental marketing methods.  Social media advertising provides the immediacy of consumers’/customers’ responses on the products or services. It also helps in discovering the needs, desires, and trends of the targeted marketing field.

6. Social Media (Facebook, Google):  Most social media is charged for the cost-per-click (CPC) or cost-per-view (CPV) with no additional fees associated with running ads or sponsored stories.  Facebook= average of $0.80 per click  Google= average of$0.20 per click

7.  Payment methods: Order online Order over phone PayPal Payment (Credit Card, Debit Card, Cheque) = 2.9% + $0.30/ transaction

8.  Website provides FAQ for more information  Website provides contact page with phone number and email address for further assistance  We have a 24 hour response time for any discrepancy

9.  Ages 18-24 and ages 35-44  Parents with younger children  Married  Rationale: the above groups are most likely to own a dog AgesDog Owners (%) 18-2421 25-3418 35-4420 45-5416 55-6414 65+11 Have children under18 (%) Do not have children under 18 (%) 5545 Married (%) Not Married (%) 5644

10. Start-up Cost: $82100.15 Meat Ingredients CarbohydratesVegetableOther protein sources CompanyCargillBesco GrainCanadian Fruit & Produce Company Dairyland Cost$6.11/lb$2.90/lb$2.49/lb$1.39/lb Amount50 lbs35 lbs50 lbs35 lbs Total$305.50$101.50$124.50$48.65 WarehouseEmployees (full time)Machine Cost$700/month$12/ hour (40 hours/ week)$2000/machine Amount12 months3 people2 machines Total$8400$69120$4000

11. Day-to-Day Cost: Total overall cost if we were to sell 50lbs of dog food would be $37.99 Profit: Profit made if we were to sell 50 lbs of dog food would be $334.51 AdvertisingShippingCustomer Payment Packaging CompanyGoogle & Facebook FedExPayPalTreecycle Cost$0.20/ click $0.80/ click $0.23/5 lbs2.9% + $0.30/ transaction $1/ 5 lbs paper-bag Amount2010 Total$10$2.30$15.69$10

12. Growth  Expanding customer base  Building up long-term relationships with customers  Selling across Canada and the US Goals  Have our start-up costs be paid off within two years  Sell at least 456lbs a month, 15lbs a day  Establish into an international brand

13.  The list of our competitors includes other the dog food distributors such as Purina One, Chef K9’s, and Koko’s Gourmet Dog Food  The list below indicates why we are better than the others: designer company pre-portioned & pre-packaged meals better quality more choices specific meals for each individual dogs better taste

14.  Problem 1: Quality of the dog food  Solution: Quality testing on a regular basis of suppliers  Problem 2: Start-up costs  Solution: Business loan  Problem 3: Other companies copying product  Solution: Have employees sign oath of confidentiality

15.  Customized 100% natural dog food designed for each individual dog  A healthy, fast, easy, and convenient way for dog owners to prepare meals for their dogs  Product appeals to a wide range of consumer  Make a profit of $33.45 for each purchase