1. Traditional and Digital Publishing in Australia Lecture 9 Publishing Principles and Practice ACP 2079

2. From Humble Beginnings… A small printing press had been brought out in the first fleet, but it had not been utilised until November, 1795… From: Borchardt, D.H. & Kirsop, W. (eds). The Book in Australia: Essays Towards a Social and Cultural History. Melbourne: Monash University,1988. (page 3)

3. Newspaper Publishing in Australia Capital city newspapers are dominated by two corporations: Rupert Murdoch’s News Corporation, e.g. Herald-Sun, The Australian, The Daily Telegraph John Fairfax Holdings, e.g. The Age, The Sydney Morning Herald.

4. News Corporation Rupert Murdoch inherited The News (Adelaide) after his father Sir Frank Murdoch died in 1952. From these beginnings he built the international media empire known as The News Corporation, which includes interests in: 20 th Century Fox Sky News British Sky Broadcasting Foxtel Fox Sports  The Australian  Harper Collins Publishers.  The New York Post  The Times (London)  News of the World (UK)

5. John Fairfax Holdings Two main newspapers are: The Age The Sydney Morning Herald Also the Sun-Herald (Sunday Sydney Morning Herald), The Newcastle Herald, The Standard (Warrnambool), The Border Mail (Albury), Illawarra Mercury (Wollongong) Various New Zealand newspapers.

6. Magazine Publishing Dominated by Publishing and Broadcasting Limited (James Packer) For example: The Women’s Weekly, Woman’s Day, The Bulletin, Cosmopolitan And digital publishing interests in ninemsn, allied to Channel 9.

7. Cross-Media Ownership Laws The Australian Broadcasting Authority Aims for diverse media ownership to provide fair and unbiased reporting Broadcasting Services Act 1992

8. Television to 2006 A person must not control television broadcasting licences whose combined licence area exceeds 75 per cent of the population of Australia, or more than one licence within a licence area. Foreign persons must not be in a position to control a licence and the total of foreign interests must not exceed 20 per cent. There are also limits on multiple directorships and foreign directors. (Source: Parliamentary Library, Australia)

9. Radio to 2006 A person must not be in a position to control more than two licences in the same licence area. Multiple directorships are also limited. (Source: Parliamentary Library, Australia)

10. Cross-media Control to 2006 A person must NOT control: a commercial television broadcasting licence and a commercial radio broadcasting licence having the same licence area; a commercial television broadcasting licence and a newspaper associated with that licence area; or a commercial radio broadcasting licence and newspaper associated with that licence area. (Source: Parliamentary Library, Australia)

11. Cross-media Laws The Federal Government announced new media cross-ownership laws in early 2007. Certain restrictions on foreign ownership were removed. See: http://www.xmedia.org.auhttp://www.xmedia.org.au

12. ABS Figures for the Publishing Industry Source: Australian Bureau of Statistics, Survey of Book Publishers (Australia) 2003-04 (financial year), published 2005. 244 book publishing businesses 129 million books sold Income $1561 million Profit $152 million. See 2007-08 figures.

13. Book Publishing in Australia Profits for largest 20 book publishers: 9.5% 20 largest publishers account for 72% of the industry Book publishing employs 5,300 people 3,547 work for the 20 largest publishers

14. Method of Sales 77% were to retailers and other book distributors 23% direct sales to customers 1% sales via internet

15. Sales by Category

16. Sales by Category and Origin

17. Fiction and Non-fiction Sales

18. The Impact of the Internet and Digital Publishing This semester we have already looked at the rise of Internet booksellers like Amazon.com We have also looked at the concept of Print On Demand books (Jason Epstein). http://www.textlibrary.com/ebook_reader_devi ces_library.htm http://www.textlibrary.com/ebook_reader_devi ces_library.htm http://www.microsoft.com/reader/us/shop/defa ult.mspx http://www.microsoft.com/reader/us/shop/defa ult.mspx

19. A Note about Traditional Skills in the Current Environment The writing and editorial skills you develop are becoming more (not less) important as digital publishing competition intensifies. A knowledge of design principles as well as layout skills become increasingly valuable as many fields of publishing demand more multi- skilling of writers.