1. Sales Letters Business Communication

2. Sales Letter u Think about your sales letter as a contract between you and the reader.

3. Write the contract so that it… u Offers true information u No exaggeration u No misleading details u Presents well organized information u Allowing for a well-informed decision

4. Write the contract so that it… u Represents the reader u No slick tricks u No emotional manipulation u Promises only what can be delivered u States clearly how the reader may purchase the product or service

5. Write the contract so that it… u Informs the reader of the benefits he or she will receive. u Tells the reader what action to take u Call today u Send for…