1. Intel Confidential 1 Where’s California? Access, Visibility and Culture Julie Dunkle Headquarters Education Manager

2. Intel Confidential – Internal Use Only 2 Agenda  Where’s California?  Issues and Strategies  Solution Tactics #1-7  Here’s California!  Next Steps  Q & A

3. Intel Confidential – Internal Use Only 3 Access Issues  Regional Fair Density – ~1 of every 5 counties  State Fair or Intel ISEF  Funding and Resources –start/sustain fairs –affiliations and travel –teacher support  Forgotten Areas –rural communities –underserved youth Strategies  Affiliate Fairs ($)  Align CA State Fair with Intel ISEF  Affiliate CA State Fair  Start New Fair(s)  Support Teachers  Web Tools  Rural Presentations  Target Underserved

4. Intel Confidential – Internal Use Only 4 Visibility Issues  School funding cuts –Limited inquiry science (K6)  Science research is an unknown –HS: pass AP science tests –College: research thesis  HS students can’t do real research  Competitions unknown –Which ones and benefits  Disconnect with 21 st Century Skills Strategies  Support strong policies –Personalized learning –Standards: rigor/relevance –Alternate assessments  Expose students to fairs –outreach, observers  Expose/involve faculty to science competitions –benefits to students –high levels of work  Expose students to competition opportunities

5. Intel Confidential – Internal Use Only 5 Culture Issues  Isolated Teachers –Reinventing wheel –Competing  Science – not for me –Nerdy, not smart, why  Science – purely for academic interest, not competition  Education costs rising sharply  Celebrate athletics not academics Strategy  Connect Teachers –Critical friends –Share resources –Honor commitment  Increase prestige - IPYS  Celebrate Student Success –make it fun, cool, visible –local, state, nation  Existing programs –Connect to fairs, share costs  See in action – paint picture

6. Intel Confidential – Internal Use Only 6 Where’s California?   STS Problem: Huge Inverse Relationship 2X Population and ~1/10 Participation   CA STS Applicants in 2000 = 65   Highest State Comparison, New York = 870   Science Competition Participation CA:NY = 7%   School-age Population Comparison CA:NY = 196%   ISEF Problem: Huge Inverse Relationship 2.5X Population and ~1/5 Participation   CA Intel ISEF Finalists in 2000 = 25   Highest State Comparison, Florida = 112   Science Competition Participation CA:FL = 22%   School-Age Population Comparison CA:FL = 250%

7. Intel Confidential – Internal Use Only 7 Tactic #1: School - Proof of Concept   Low Hanging Fruit – Lynbrook High School, SJ   Educator Academy Team 2003**   Program Seed Grant 2004 - $30,000   Research Program – Amanda AlonzoAmanda Alonzo   Summer course, seminars, after-school program   Results   On Map - Asian realtors   2010 STS 2 nd Place   2010 ISEF 100% Grand Awards (8/8)   Regional Affiliated Fair   2004 = 8 students   2011 = 55 students * 2 Finalists and 2 nd Place 0 0 0

8. Intel Confidential – Internal Use Only 8 Tactic #2: Expand(1) Regional Collaborative   Intel ISEF Educator Academy Team 2010**   CA Science Research Collaborative   8 Silicon Valley Schools Collaborating   Partner Districts 6, At-Large 2   Focus is on research science and competitions   Mid-Year Results   New Programs – 4 clubs and 1 course   New SC Course - ISEF 2011 Finalist in 1 st yr   Intel Teachers Engage - resource bank, BKMsTeachers Engage   Students Doing Inquiry/Research = 560 (56 comp)

9. Intel Confidential – Internal Use Only 9 Tactic #3: Expand Geo Access   Affiliate Largest Unaffiliated Regional Fairs   (Kern), Los Angeles, Orange, RIMS   Affiliate CA State Fair   Added 31 additional fairs to 13 already affiliated fairs   Fill Large Fair Gaps   Livermore & Tri-Valley (2010 to 2011 = 36% increase)   Alameda County - in process with Chabot Science Museum and Educator Academy Team in 2011**   Results for Access to Intel ISEF = 450% increase   Pre CA Strategy – 8 fairs   Post CA Strategy – 44 fairs

10. Intel Confidential – Internal Use Only 10 Access to Intel ISEF AFTER BEFORE

11. Intel Confidential – Internal Use Only 11 Tactic #4: Program - Proof of Concept   Low Hanging Fruit – UC COSMOS   Educator Academy Team 2006**   Four UCs (Davis, LA, San Diego and Santa Cruz) ~650 students   UC Faculty to Intel ISEF and Intel STS   Intel Promising Young Scientists: ~30 – UC faculty select   Intel ISEF observer, UC mentor, COSMOS scholarship   Intel Research Fellows: ~128 students win ‘fellowship’   Results   Built into applications   Sustained w/in system   2010 – 33 students win research grant and 100% complete research project   2010 - $52,000 prize money amongst 10 finalists 0 0 0 0 *grand awards

12. Intel Confidential – Internal Use Only 12 Tactic #5: Expand(4) Statewide Programs   Expand UC COSMOS Outreach   Educator Academy Team 2011**   Stanford University Programs   EPGY and RISE for gifted   Initiate Intel Research Fellows   Include Graduate Mentors   Target 3-5 Additional Science Programs/year   Present to students w/new video   While teaching staff how to present   Promote all research-based science and science competitions

13. Intel Confidential – Internal Use Only 13 Tactic #6: Disadvantaged Outreach   Target/Support Most Disadvantaged   East Side Union High School District   Educator Academy Team 1999**   11 comprehensive + 10 other high schools   Science Palooza District Fair (~1,000)   Intel ISEF Grand Awards = 6   Science Research Collaborative #2   Focused on East Side UHSD Only   Stanford RISE Program – Raising Interest in Science and Engineering   Science Buddies   Rural Outreach

14. Intel Confidential – Internal Use Only 14 Tactic #7: Marketing “Science is Cool”   Intel Promising Young Scientists: ~30   Intel Research Fellows: ~33 per year   Intel STS Semis = 41, and Finalists = 11   Prize Patrols – Peer Recognition   Assemblies, balloons, large checks   Address underclass students   Include family, boards, electeds   Media Stories   Summer Presentations   Intangibles (CEO)

15. Intel Confidential – Internal Use Only 15

16. Intel Confidential – Internal Use Only 16

17. Intel Confidential – Internal Use Only 17 Here’s California!!! Participation MetricPre-Intervention 2000-2005 Post-Intervention 2010-2011 Intel STS Applicants65118 Intel STS Semifinalists1241 Intel STS Finalists 411 Intel ISEF Finalists2275 Intel ISEF Grand Awards1130 Affiliated Fairs814 Affiliated Counties1344 Research Programs06 2011 Intel STS – California 1 st, 5 th, and 8 th

18. Intel Confidential – Internal Use Only 18 Next Steps   Marketing Video   State Presentations   Research Science is Cool   Anyone Can Participate   Lots of Unforeseen Perks   Intel ISEF Educator Day ~45 CA teachers   Science Research Collaborative #2   Development of Alameda County Fair   Science Research Collaborative #3   Focus on Girls and Hispanics

19. Intel Confidential – Internal Use Only 19 Questions and Answers