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World of Embedded Servers Prague May 22, 2007
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Microsoft® Windows® Embedded Server Products Overview World of Embedded Servers, Prague May 22, 2007 Michal Šaštinský m.sastinsky@elbacom.com CEO, Elbacom Eastern Europe Michal Šaštinský m.sastinsky@elbacom.com CEO, Elbacom Eastern Europe
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3 Agenda
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4 Elbacom EMEA Authorized Microsoft Windows Embedded Distributor Key differentiator Focus – only Windows Embedded Unique position – flexible Outstanding support Trustworthy and reliable No.1 in server business in EMEA http://www.elbacom.com
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5 Embedded Distribution Model Distributor focus: Customers who purchase licenses from us OEMs System Builders System Integrators Embedded Partner Focus: End Customers End Users
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6 Business Model – how does it work? First step: Connection with Elbacom Engineering Advice Tools demo Toolkit Sale/OPK Delivery Training License Agreements Customer License Agreement (CLA) including 3 rd party agreements Additional License Provisions (ALP) Pricing Runtime licenses (COA) delivery Ongoing engineering assistance Advantages Low cost/easy to use powerful tools Local support
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7 Server Market Opportunity ($million) Sources: *Gartner: NAS Market FCT 2003-2008, April 2004 **IDC: WW Threat Mgmt. Security Appliances 2003-2008, September 2004 ***IDC: Server Appliance Tracker, 2004
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8 Microsoft Server Workloads Embedded Server Products Server Functions Network Infrastructure Embedded Solutions Embedded Application Platform Information Worker Infrastructure Workloads Storage (file, portal) Print Collaboration Embedded Application Database Imaging Telco Industrial Any specialized server Remote Access Security Identity Management For Embedded Systems Runtime For Embedded Systems
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9 Key Definitions Embedded Systems + Embedded Applications = Specialized Servers Embedded Server Defined “Embedded Systems” means COMPANY’S computing system or device with an Image that (i) is designed for and distributed with an Embedded Application, and (ii) is not marketed or usable as a general purpose personal computing device (such as a personal computer) or a multi- function server or a commercially viable substitute for one of these systems. Embedded Application Defined “Embedded Application” means industry- or task-specific software programs and/or functionality with the following attributes: (a) It provides the primary functionality of the Embedded System (b) It is designed to meet the functionality requirements of the specific industry into which the Embedded System is marketed (c) It offers significant functionality in addition to the Licensed Product Software
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10 Embedded Server Products Server OSs Dedicated Servers Microsoft Windows Server 2003 R2 for Embedded Systems Storage Microsoft Windows Storage Server 2003 R2a Microsoft Windows Unified Data Storage Server 2003 Microsoft Windows Home Server Security Microsoft Windows Server 2003 R2 w/ ISA Server 2006 Microsoft Intelligent Application Gateway 2007 Server Appliances & Telco Microsoft Windows Server 2003 with the Server Appliance Software Version 3.0 Server Applications Dedicated Function Servers and Server Appliances Microsoft SQL Server 2005 for Embedded Systems Microsoft SC Data Protection Manager 2006 for Embedded Systems
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11 Embedded Server Value Proposition Windows Embedded server products provide several key advantages to OEM’s including Reduced time to market Opportunity to build in unique value Lower support and training needs Greater Productivity
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12 Server vs. Embedded Server Comparison SPEC/Licensing ProvisionsWindows Server 2003 R2 Standard Edition Windows Server 2003 R2 for Embedded Systems, Standard Edition Windows Storage Server 2003 R2, Standard Edition Windows Server 2003 R2, Standard Edition for Embedded Systems and ISA 2006 Microsoft Windows Branch Office Appliance R2, Standard Edition Windows Server 2003, Standard Edition for Embedded Systems with SAS 3.0 Operating System Code BaseR2 R1 SP1 Storage CapacityFS maximum RAMOS maximum Licensable Physical Processors1-4 1-2 1-4 Preinstalled OSOptionalMandatory Line of Business ApplicationsOptionalNo Embedded ApplicationOptionalMandatoryNo ISA 2006Mandatory Remote Management InterfaceOptional MMC OptionalWeb UI Keyboard, Video & MouseOptional No OptionalNo Firewall, VPN, Web CacheOptional NoMandatoryCache OnlyOptional Messaging or Enterprise MailYes No POP3 mail only File service over NetworkYes MandatoryNoYesNo Authentication ServicesYes No YesNo Network Infrastructure ServicesYes No Microsoft Net Load BalancingYes No Yes ClusteringNo PrintYes NoYesNo CALs RequiredYes No YesNo Highlighted areas indicate key licensing differences
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13 Embedded Channel Key Benefits The right server @ the right price. Embedded licensing provisions tailored to embedded system OEM/SI business models for enhanced customer and partner satisfaction Agreements for use of Third Party Installer and Third Party Integrator are available for partners who outsource manufacturing and/or software engineering respectively Software license migration (downgrade rights) available to ease the pain of transitioning to a newer version of software 15 year product lifecycles provide longer availability and consistency of solutions required for long term OEM/SI customer contracts System Lock Preinstallation (SLP) available for qualifying partners eliminating the need for OS activation Software license cost savings for restricted/dedicated functionality OEM Volume Royalty Program available for qualifying partners provides additional software license cost savings
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14 OEM Logistics Typical embedded development cycle = 1-3 months Download and evaluate Windows Embedded Server Product software. Prepare prototype and test proof of concept. Contact Elbacom to determine which product SKU to use and request Customer License Agreement (CLA) and associated additional licensing provisions (ALPs) for review. Sign the CLA, return to Elbacom and request appropriate Windows Embedded Server Product OPK. Design, develop and test server prototype and install the selected Windows Embedded Server Product and embedded application (if applicable) Lock down the operating system for fixed function use (if applicable) Prep and clone final image for manufacture QA & Test systems Activate the OS via Windows Product Activation (WPA) method or System Lock Pre-installation (SLP) if/when OEM is eligible for SLP by shipping 100 units or more in the previous twelve (12) months Ship systems with required EULA and Certificate of Authentication (COA) affixed to the outside of the server enclosure.
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15 Embedded Server Product Key Benefits Time to market, the OS is ready It is Windows Server 2003 technology full binary equivalent Ease of deployment and management Network Interoperability Comprehensive set of hardware device drivers Largest number of ISVs More certified solution programs Broader availability of services and support
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16 http://www.microsoft.com/windows/lifecycle/servicepacks.mspx Windows Server Release Cycle Note: Embedded Product lifecycles are 15 years from release date.
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17 Embedded Server Roadmap Windows Server 2003 R2 for Embedded Systems Windows Storage Server 2003 R2a Windows Unified Data Storage Server 2003 Windows Server 2003 R2 for Embedded Systems w/ISA 2006 Windows Branch Office Appliance R2 Windows Compute Cluster Server 2003 Windows Server 2003 for Telecommunications Systems Windows Server 2003 for Embedded Systems w/SAS 3.0 Windows Vista Server for Embedded Systems Windows Vista Storage Server Windows Vista Server for Telecommunications Systems Windows Vista Server for Embedded Systems w/ISA Windows Server 2003 R2 for Telecommunications Systems Data Protection Manager v2 for Embedded Systems Windows Vista Server R2 for Embedded Systems Windows Vista Storage Server R2 Windows Vista Server R2 for Telecommunications Systems Windows Vista Server R2 for Embedded Systems w/ISA (2009) SQL Server Runtime for Embedded Systems (2008) Windows NT Server Embedded Windows 2000 Server for Embedded Systems Windows Server 2003 for Embedded Systems Windows Server 2003 for Embedded Systems w/ISA 2004 SQL Server 2000 Runtime for Embedded Systems (per proc only) SQL Server 2005 Runtime for Embedded Systems Data Protection Manager 2006 for Embedded Systems iSCSI Target Note: Embedded Server Product releases track to general product releases. Changes in a general release will change the embedded equivalent. All items are subject to change or withdraw without notice.
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18 Information Readily Available
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19 Embedded Server Product Guide
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20 Developer & Business Tools Embedded Server Products Evaluation Kit Marketing & Technical Resource Toolkit
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21 Windows Embedded Partner Program A strategic world-wide Program focused on providing partners with an increased business opportunity, market awareness and a technology advantage A FREE Program providing numerous benefits devoted to establishing: brand awareness, demand generation strong industry support for the Partners WEP is dedicated to presenting new and exciting opportunities in the Windows Embedded space as well as helping build strong markets for Partner products, services and solutions http://www.microsoft.com/windows/embedded/partners/
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22 More Mature and Complete Technology Portfolio Richer and more scalable set of OS technologies Broad and professionally tested hardware support Familiar, powerful and consistent development tools Lower Device Life Cycle Cost Faster time to market Lower total cost of development (TCD) Lower tools, support and maintenance costs Shared Success Business Model Long-term commitment and partnering Proven and flexible software licensing model “We don’t get paid until you do” revenue model Why Windows Embedded?
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23 Things To Remember Embedded Server Products are not stripped down versions, they are full binary equivalents, only the licensing provisions are different Embedded Server Product Guides and Evaluation CDs are available at Elbacom Partners can benefit from Window Embedded Partner Program
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