1. Check seating chart– no need to log on to computers today
Chapter 1
Marketing Basics
Take out pen
Check seating chart– no need to log on to computers today

2. Marketing
How many of you think ads effect your decisions of what to buy?
Give me some examples

3. What is Marketing?
Marketing– the creation and maintenance of satisfying exchange relationships.
Creation—product development
Maintenance—must continue as long as the business operates
Satisfaction—meet the needs of the business and customers
Exchange relationship—when people both give and receive something of value

4. Marketing Mix (put on graphic organizer
Product is what a business offers customers to satisfy needs
Examples—athletic shoes or a service like video rentals
Distribution—involves the locations and methods used to make products available to customers
Examples—retail stores, internet, shipped by UPS

5. Marketing Mix Price—the amount that customers pay for products
Promotion—describes ways to encourage customers to purchase products and increase customer satisfaction
Advertising, publicity, personal selling, & public relations

6. Key Marketing Functions—(Put on back of your graphic organizer)
Product/Service Management—designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs.
Examples—Fisher Prices testing new toy ideas with children and parents.
Distribution—The best way to get a company’s products or services to customers.
Sony sells through Best Buy or Sears, etc.

7. Marketing FUNCTIONS
Selling—direct and personal communications with customers to assess and satisfy their needs.
Also involves thinking of future needs
Example—musician traveling and visiting radio stations to sell songs
Marketing-Information Management—gathering and using info. About customers to improve business decision making.
Domino’s made small pizza for Japan and had toppings like corn and tuna.

8. Marketing FUNCTIONS
Financing—not only budget for its own marketing activities, but also to provide customers with assistance in paying for the company’s products or services
GMAC financing
Pricing—establishing and communicating the value or cost of goods and services to customers.
Supply & Demand at sporting events

9. Marketing FUNCTIONS
Promotion—advertising and other forms of communicating info about products, services, images, and ideas to achieve a desired outcome.
Coupons on backs of tickets
Everything you learn about marketing will involve at least one of these functions.

10. Group Activity With your “sports merchandise”—
Tell how the 7 key marketing functions went into this sale (or the purchase)
Ideas for some of you on price—what could you have sold it for “then”, and what could you sell it for “now”.

11. Example -- Program
Product/Service Mgmt – Updating with current information – relevant things fans are interests
Distribution – at games (collector’s ones sold on line); Near gates/doors
Selling – Booths, vendors going around stands
Marketing-Information Mgmt – focus groups to see what interests fans
Financing -- not applicable to this product
Pricing -- $5 - $15 depending on the event
Promotion – push sales on the ‘big screen’.

12. Today Review: Activity What are the 4 parts of the Marketing Mix?
On paper or computer

13. Create a Flyer about your product
Individually
Must include aspects of all parts of the Marketing Mix
Product
Price
Distribution
Promotion
I’ll show an example

14. Do you recognize the following promotional messages?
“Can you hear me now?”
“Buy it. Sell it. Love it.”
“Live in your world, play in ours.”
“Just do it.”
“I’m lovin’ it.”
“The happiest place on earth.”
Verizon Wireless
eBay
Sony Playstation
Nike
McDonald’s
Disneyland

15. Example-Puck Hat

16. Key Marketing Functions
Product/Service Management
Distribution
Selling
Marketing-Information Management
Financing
Pricing
Promotion

17. Welcome back! Hope you had a great weekend 
You’ll need a notebook (or paper) today
Sports Marketing
Target Markets
Gross Impressions
Time, if needed, to finish flyers and turn in to DocuShare

18. What is SPORTS MARKETING?
Sports Marketing—using sports to market products.
Wide array of products (food, apparel, equipment, automobiles)

19. DETERMINE THE TARGET MARKET
TARGET MARKET—A specific group of people you want to reach
Demographics—information about customers
Age range, marital status, gender, educational level, attitudes, beliefs, income
Disposable Income--$$ that can be spent freely
Other reasons people buy items—past experience, referral by a friend, identification with an attitude
Marketing-Information
Managment

20. Male Shows/Products Advertised
Razors
Alcohol
ESPN Phone
Cars
Video Games
Sports Equip.
Sports Drinks
Shoes
Muscle Enhancements
Axe Body Spray

21. Spending Habit of Fans Why is it important to know this?
Maximize profits
Example—Price people will spend on a ticket depends on:
Interest of the target market
National importance of the event
Popularity of the participating athletes
Rivalry associated with the contest
Example—fans are willing to pay for team (or celebrity) identified clothing or expenses (as well as food and travel to & from a game)

22. Turning in to Docushare

23. Couple slides of notes (3-4?)
Video (gross impressions)
Logo Project

24. MARKETING STRATEGIES Sports Logos—Why do people wear them?
Show fan loyalty
Value of merchandise is increased in the eyes of the buyer
Some feel more successful themselves if they wear an endorsed product

25. Marketing Strategy: GROSS IMPRESSION
--The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
Backs of shoes
Scene in a movie
License-plate holder on a car
Media mentioning a player, team or product (example Heisman Trophy)
YOUR BRAIN RECORDS THAT IMAGE

26. Gross Impressions Fox logo NFC Championship Logo Vikings – verbal
Gross Impressions
Fox logo
NFC Championship Logo
Vikings – verbal
Saints – verbal
Locations?

27. TIMING
Popularity is based almost completely on continued winning.
Fans want to be associated with winning

28. ASSIGNMENT Design a new logo for a major sporting goods manufacturer.
Explain what the logo represents and why it will be successful.
It can NOT resemble current logos.