1. Session08: TOWS Analysis
Manning School of Business
Session08: TOWS Analysis
Dr. Mark H. Mortensen
and 212
Tues &Thurs 2:00 to 3:15
3:30 to 4:45

2. Today Discuss TOWS analysis of Starbucks, DD, and McD Attendance
Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses
Discuss TOWS analysis of Starbucks, DD, and McD
Attendance
Discussion of plans for next week
Assignment #7: Failed Companies
Choose your own grading rubric

3. TOWS Strategic Alternatives Matrix
External Opportunities (O)
External Threats (T)
Internal Strengths (S)
SO "Maxi-Maxi" Strategy
Strategies that use strengths to maximize opportunities.
ST "Maxi-Mini" Strategy
Strategies that use strengths to minimize threats.
Internal Weaknesses (W)
WO "Mini-Maxi" Strategy Strategies that minimize weaknesses by taking advantage of opportunities.
WT "Mini-Mini" Strategy
Strategies that minimize weaknesses and avoid threats.

4. Today Discuss TOWS analysis of Starbucks, DD, and McD Attendance
Due today: Assignment #5: TOWS analysis of Starbucks, Dunkin’ Donuts, and McDonalds in the “coffee and pastry” businesses
Discuss TOWS analysis of Starbucks, DD, and McD
Attendance
Discussion of plans for next week
Assignment #7: Failed Companies
Choose your own grading rubric

5. Next Week
25 February – No formal class – Suggest you come to class and work on Assignment #7 in your groups
27 February – Assignment #7 due. Meyers-Briggs discussion.
4 March – Reading a financial statement. Review session for quiz.
6 March – In-class quiz on everything we have covered so far.
11&13 March – no class
18 & 20 March – spring break

6. Assignment #7: Failed Companies
Choose a company for your group’s work
Group presentation:
Give a short history of the company, including a summary of their revenue history.
What happened to the company?
SWOT analysis of the company
To what do you attribute the decline of the company?
Didn’t they see this coming? Were they stupid?
5-7 minute group presentation with a few charts on 27 February.
Companies to choose from:
Atari
Blockbuster
Digital Equipment Corporation (DEC)
Enron
Kodak
Konarka (Thin film solar panels)
Lucent Technologies (sold to Alcatel to form Alcatel-Lucent)
Nortel (Northern Telecom)
Pan American World Airways (Pan Am)
Pets.com
Polaroid Corporation
Sun Microsystems (sold to Oracle)
Wang Laboratories
WorldCom OR
You can choose a massive turnaround story:
IBM at the time of Gerstner

7. Choose your own grading rubric
DEFAULT
 OTHER POSSIBLE RUBRICS
Balanced Scorecard
Talker
Test Master
Crammer
Special Projects
Notes
Assignment 01
1.5 1
0.5
If turned in, got full credit
Assignment 02
Everyone got full credit
Assignment 03
Assignment 04
Assignment 05 6 3
Assignment 06
Assignment 07
Assignment 08
Assignment 09
Assignment 10
Assignment 11
Assignment 12
Assignment 13
Assignment 14
Group Work 15 20 5 10
Mid-Term Quiz 30 28
Take-Home Exam 25 35 50
Attendance & Participation 31
Other 52
Special personal project
TOTAL
100
These are only suggestions.
Make up your own – but they have to be something around this (i.e. no zeros in assignments, participation, etc.)
If you would like me to use for you, individually, a grading rubric other than the default, then let me know in an BEFORE YOU TAKE THE QUIZ. You also have to write up two paragraphs (1) Relating this experience to strategic management of a company. i.e. What am I trying to have you understand by doing this? (2) Why did you choose the numbers you did?

8. Strategic Management – Spring 2014