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Executive Coaching as an Intervention in Talent Management Brian Underhill, Ph.D. Founder, CoachSource
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Book Ideas From Idea to Publication… 2005 Research MinneapolisBerrett- Koehler
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Research Views Organization Perspective Leader Perspective Executive Coach Perspective 3 Dimensional Research
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Research Overview Conducted by Executive Development Associates in 2005 Methodology: 1.Interviews (45) 2.Web Survey (286) 3.Case Studies (4) 4.Workshop (20+) 5.Final Report
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What is an Executive Coach? 15th Century Hungary Village of Kocs where fine transportation coaches were first constructed. The purpose of a coach was to transport an individual from where they were to where they wanted to go.. 15th Century Hungary Village of Kocs where fine transportation coaches were first constructed. The purpose of a coach was to transport an individual from where they were to where they wanted to go.. Executive coaching is the one-to-one development of an organizational leader
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Evolution of Coaching 1980s 1990s2000s 2000+ Rapid globalization Changing demographics of workforce Retention 1:1 development in place Better “sticky-ness” Substitutes for other development options Rapid globalization Changing demographics of workforce Retention 1:1 development in place Better “sticky-ness” Substitutes for other development options
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Source: Executive Development Associates Most Popular Executive Learning Methods
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2000 1.Action Learning 2.Outside experts 3.Senior executives as teachers 4.Outside speakers 5.Inside experts 2004 1.Senior executives as faculty 2.Action Learning 3.Outside speakers 4.Outside experts 5.External executive coaches Source: Executive Development Associates
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A Growing Industry $1-2 billion industry 63% increase over next 5 years 93% leaders to hire coach again 10,000 members of ICF 40,000 coaches worldwide
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Coaching Program Elements Culture & Leadership Support Link to LD, TM Matching Instrumentation Marketing / Communications Coaching Activities Measure Impact Internal Coaches Coach Community Find & Screen Coaches Program Setup Active Coaching Coaching Pool Purpose of Coaching Certification
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Coaching Program Elements Culture & Leadership Support Link to LD, TM Matching Instrumentation Marketing / Communications Coaching Activities Measure Impact Internal Coaches Coach Community Find & Screen Coaches Program Setup Active Coaching Coaching Pool Purpose of Coaching Certification
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Discussion: How does your organization use executive coaching? Discussion: How does your organization use executive coaching?
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Coaching for Leadership Development Leadership Development Transition Coaching HiPo Retention Fix Performance Problems Career Coaching Etc.. Leadership Development Career Coaching HiPo Retention Transition Coaching …anything else… Fix Performance Problems
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Percent of executive development efforts accomplished through coaching –65% of the orgs indicated “coaching represents 1-15%” –21% of the orgs indicated “coaching represents 16-30%” Alternative efforts instead of coaching: Coaching and Alternatives
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Getting Started… Orgs: 7.8 years average years in coaching, Coaches 8 years median as coaches (2006). 52 leaders/year average receiving coaching (org) Many orgs just didn’t know how many and what levels, at business unit level Levels of leaders typically receiving coaching:
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Coaching Activities - Coach
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Discussion: Why do you think there are such differences between leaders and coaches? Discussion: Why do you think there are such differences between leaders and coaches?
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Coaching Lengths
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Measuring Impact of Coaching
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Satisfaction Survey 1/3 Leaders said never happened! 65% orgs do informal check in, 27% run a quantitative survey Quick – within first few weeks View a sample in the book – free/easy options available
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Nothing!
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Leader Self Report
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Boss’ View
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Promotion
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Repeat 360
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“Mini” 360
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All Together Now How do you measure impact?
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The “R” word: ROI 73% of organizations do not measure ROI but would like to find a link. “This is our year of metric, so we are really interested in looking a little bit deeper at measuring that, and we haven’t really addressed it yet.” (org) 7% actually have, while 21% say “forget it” “We have linked developmental planning as well as all of our LD to ROI with metrics, on different categories of profitability, growth, use of assets and we’re giving some pretty interesting data back.” (org)
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The “R” word: ROI Leaders: 68% did not link coaching to business results “Unfortunately no, we don’t tie it specifically to business results…We don’t make that connection. But it would be good to. I think it would be possible to.” (leader) “My attention to detail and behavioral matters were translated in scorecard performance to some degree” (leader) Coaches: Only 7% indicate organizations link executive coaching to business results
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Worksheet Discuss the questions on your worksheet in your small groups. Worksheet Discuss the questions on your worksheet in your small groups.
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What do we see ahead? Technology Enhanced Growth to Continue Standardization of Practice Right Coaching Talent Internal Coaching Rising Video chat Shared docs Online follow up
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Executive Coaching as an Intervention in Talent Management Brian Underhill, Ph.D. Founder, CoachSource Brian@coach-source.com (408) 779-9059 Brian Underhill, Ph.D. Founder, CoachSource Brian@coach-source.com (408) 779-9059
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