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Future Trends Impacting Real Estate Harvesting in the Worlds of the Gen X DotComs & Ferals Annimac Futurist Trend Forecaster www.annimac.com.au REIWA Property Management Chapter Convention 2007 Busselton Western Australia 28 th April 2007
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www.annimac.com.au 2 Rate of Change - exponential Amount of change now in 1 day grandparents had in 1 year Younger means faster Generational gap widening
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28th April 2007 www.annimac.com.au 3 I’m never having kids. I hear they take nine months to download.
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28th April 2007 www.annimac.com.au 4 Three Global Challenges Climate change Peak Oil People change
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28th April 2007 www.annimac.com.au 5 Three Global Challenges Climate change Global warming impacting now Aus second most arid continent WA climate highly vulnerable tropics moving south, desert moving west changing rainfall & temp 2° temp rise = 1 metre ocean rise
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28th April 2007 www.annimac.com.au 6 Three Global Challenges Peak Oil The Big Rollover : Demand > Supply In 2005 O&G industry : happen in 2007 – 2012 Feb 2007 : industry says Now !
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28th April 2007 www.annimac.com.au 7 OIL BUYERS MARKET The Peak of World Oil Production CHEAP & EASY-TO- EXTRACT OIL US North Sea Forecast oil production Past oil production We are here Previous Rollovers SELLERS MARKET 0 5 10 15 20 25 30 35 1930195019701990201020302050 EXPENSIVE & HARD-TO-EXTRACT OIL Annual Oil Production Gbbl
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28th April 2007 www.annimac.com.au 8 Three Global Challenges People Change Product driven world shrinking Value driven world expanding Consumers demand excellence Consumer Profiles rapidly changing
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28th April 2007 www.annimac.com.au 9 How Values shape markets Values determine what people value and find valuable What people value and find valuable they will want more of What they want more of will determine what they seek in markets What is sought in markets will shape emerging innovations, products, services and technologies Peter Ellyard Preferred Futures 2007
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28th April 2007 www.annimac.com.au 10 By 2020 70 % of job types then do not exist now Technology Driving all Change
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28th April 2007 www.annimac.com.au 11 because 80 % of technology then is not imagined yet Driving Change : By 2020
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28th April 2007 www.annimac.com.au 12 Japanese Robanoid 2006 Future Receptionist ? Display home hostess ?
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28th April 2007 www.annimac.com.au 13 Imagine what some of those jobs might be …..
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28th April 2007 www.annimac.com.au 14 Likely jobs in next 15 years : Director of Emerging Thought Chief Zookeeper - of people Biotech Homes Consultant Home Mood Enhancement Coach Nano Technology Info Officer Chief Imagination Advisor Hacker Relations Manager Holographic Display Modeller Online Client Life Consultant
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28th April 2007 www.annimac.com.au 15 Look at Generational differences Gen gap always existed but Gen gap is fast
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28th April 2007 www.annimac.com.au 16 Parallel Universes Kids live them.
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28th April 2007 www.annimac.com.au 17 Gen differences impacting : Consumers Service providers Product providers Product innovators R & D executives
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28th April 2007 www.annimac.com.au 18 Ask What does gap mean for Real Estate Right now Into the future For own organisation - staff For industry For government For community
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28th April 2007 www.annimac.com.au 19
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28th April 2007 www.annimac.com.au 20 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia
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28th April 2007 www.annimac.com.au 21 Baby Boomers $100 for speeding $250 for misleading the public
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28th April 2007 www.annimac.com.au 22 Baby Boomers 45 - 60 Downsizing lives Empty nesters Retired or part time work Male identity from job Questioning material status
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28th April 2007 www.annimac.com.au 23 Boomers Care
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28th April 2007 www.annimac.com.au 24 Baby Boomers 45 - 60 : Sense of community Seek new safe experiences Security & Health conscious Defer to authority Love / hate change
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28th April 2007 www.annimac.com.au 25 Boomers & technology That’s the phone, dear, Here, try the remote That’s the phone dear. Here try the remote.
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28th April 2007 www.annimac.com.au 26 Impact for Real Estate Baby Boomers 45 - 60 Winding down : leisure indulgence Risk averse Respect rank Steady relationships Need relationship continuity familiar experiences positive group identity structural reliability greening options
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28th April 2007 www.annimac.com.au 27 So Are Boomers driving change No Yes Maybe What do you think ? ….. 45 - 60
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28th April 2007 www.annimac.com.au 28 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia
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28th April 2007 www.annimac.com.au 29 Gen Xers
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28th April 2007 www.annimac.com.au 30 Generation Xers 30 - 45 Single Childless Net Dating Varied lifestyles Varied workstyles SOHO
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28th April 2007 www.annimac.com.au 31 Gen X Lifestyle Dog
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28th April 2007 www.annimac.com.au 32 Generation Xers 30 - 45 Risk takers Personal journey Fast decisions Materialism assumed Environmental values Defer to heroes Expect & accept change
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28th April 2007 www.annimac.com.au 33 Impact for Real Estate Gen X 30 - 45 Fast action Now Short term pitch - staged pitch Results oriented Need choices immediacy short term involvement complete – stand alone skills oriented demand quality of experience
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28th April 2007 www.annimac.com.au 34 So Are GenXers driving change ? No Yes Maybe 30 - 45
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28th April 2007 www.annimac.com.au 35 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia
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28th April 2007 www.annimac.com.au 36 DotComs
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28th April 2007 www.annimac.com.au 37 DotComs 15 – 30 ( Gen Y) Own path Immediacy Temporary pairing Group socialising Internet relationships Wired No home No single careers
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28th April 2007 www.annimac.com.au 38 DotComs Relationships
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28th April 2007 www.annimac.com.au 39 DotComs 15 - 30 I.d. from activity Multi channeled Multi actions Planetary group mission Temporary deference - usefulness Need change Cluetrain Manifesto www.cluetrainmanifesto.com
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28th April 2007 www.annimac.com.au 40 Impact for Real Estate DotComs 15 - 30 Passionate – value driven Team + personal relationships Short term fast involvement Multi channel activities Need choices no spin very short term flexibility innovation real positive outcomes
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28th April 2007 www.annimac.com.au 41 So Are DotComs driving change ? No Yes Maybe 15 - 30
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28th April 2007 www.annimac.com.au 42 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 30 - 45 DotComs 1975 – 90 15 - 30 Ferals 1990 – now to 15 annimac Generation X 1960 – 80 25 – 45 Generation Y 1980 – now to 25 wikipedia
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28th April 2007 www.annimac.com.au 43 Ferals
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28th April 2007 www.annimac.com.au 44 Ferals 0 - 15 Wild Child No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic
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28th April 2007 www.annimac.com.au 45 Ferals Virtual World
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28th April 2007 www.annimac.com.au 46 Ferals to 15 Future jobs unimportant Non consumers Global i.d. from self values No deference Respect only when useful Live change & ignore barriers
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28th April 2007 www.annimac.com.au 47 Ferals
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28th April 2007 www.annimac.com.au 48 Impact for Real Estate Ferals to 15 Expect new relationships & things Love Virtual world Create into unknowns Influencing older gens - leading ! Need personal power trust clear values nb: super spin detectors no rules no hindrance ICT quality access multi channel everything
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28th April 2007 www.annimac.com.au 49 So Are Ferals driving change ? No Yes Maybe
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28th April 2007 www.annimac.com.au 50
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28th April 2007 www.annimac.com.au 51 Real Estate Trends Summary huge rate of change climate change & Peak Oil younger generations driving change relationships key Work / Life styles options less governance more community power individual responsibility ! Virtual world emerging !
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28th April 2007 www.annimac.com.au 52 Facing the future in Property Management :
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28th April 2007 www.annimac.com.au 53 thank you www. annimac.com.au
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