Cisco 300 Series Switches Cisco Small Business

Cisco 300 Series Switches Cisco Small Business
Product Presentation © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Agenda Product Overview Product Transition Technical Feature Overview
1 Product Overview Product Transition Technical Feature Overview Positioning Competitive Resources and URLs 2 3 4 5 6 © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco Small Business 300 Series Value Proposition
Standard in Value With Enhanced Features Peace of Mind with Enhanced Support and Warranty Ease of Use Better, more granular control over traffic (QoS) More security features to protect network traffic More ports per Gigabit Ethernet switch Consistent interface across all Cisco® Small Business products Interface and documentation available in seven languages Small Business toolbar for auto-discovery Cisco Small Business Support Service Limited lifetime warranty with next business day advance replacement © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series Switches Product Overview
Next-generation Cisco Small Business Managed Switches replacing Cisco SRW Series—not a rebrand 8–52-port models up to Gigabit Ethernet Easy configuration, deployment, and management Green energy-efficient technology Enhanced features including security, QoS, and IPv6 Three-Year Small Business Extended Service (available option) through Small Business Support Center Limited lifetime warranty w/NBD © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series Switches Model Overview
Fast Ethernet Gigabit Ethernet SF300-08 8 10/100 ports SG300-10 8 10/100/1000 ports 2 combo mini-GBIC ports SF302-08 8 10/100 ports 2 combo mini-GBIC ports SG300-10P 8 10/100/1000 PoE ports 2 combo mini-GBIC ports SF302-08P 8 10/100 PoE ports 2 combo mini-GBIC ports SG300-10MP 8 10/100/1000 Maximum PoE ports 2 combo mini-GBIC ports SF302-08MP 8 10/100 Maximum PoE ports 2 combo mini-GBIC ports SG300-20 18 10/100/1000 ports 2 combo mini-GBIC ports SF300-24 24 10/100 ports 2 10/100/1000 2 combo mini-GBIC ports SG300-28 26 10/100/1000 ports 2 combo mini-GBIC ports SF300-24P 24 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SG300-28P 26 10/100/1000 PoE ports 2 combo mini-GBIC ports SF300-48 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports SG300-52 50 10/100/1000 ports 2 combo mini-GBIC ports SF300-48P 48 10/100 PoE ports 2 10/100/1000 2 combo mini-GBIC ports

Cisco 300 Series Model Pricing
Model Name Product ID Description List Price SF300-08 SRW208-K9 8 10/100 ports $217.00 SF302-08 SRW208G-K9 8 10/100; 2 Combo mini-GBIC ports $267.00 SF302-08P SRW208P-K9 8 10/100 PoE ; 2 Combo mini-GBIC ports $387.00 SF302-08MP SRW208MP-K9 8 10/100 Maximum PoE; 2 Combo mini-GBIC ports $521.00 SF300-24 SRW224G4-K9 24 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $333.00 SF300-24P SRW224G4P-K9 24 10/100 PoE ; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $725.00 SF300-48 SRW248G4-K9 48 10/100; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $762.00 SF300-48P SRW248G4P-K9 48 10/100 PoE; 2 10/100/1000 ports; 2 Combo mini-GBIC ports $ SG300-10 SRW2008-K9 8 10/100/1000; 2 Combo mini-GBIC ports $319.00 SG300-10P SRW2008P-K9 8 10/100/1000 PoE; 2 Combo mini-GBIC ports $516.00 SG300-10MP SRW2008MP-K9 8 10/100/1000 Max PoE; 2 Combo mini-GBIC ports $616.00 SG300-20 SRW2016-K9 18 10/100/1000 ports; 2 Combo mini-GBIC ports $546.00 SG300-28 SRW2024-K9 26 10/100/1000 ports; 2 Combo mini-GBIC ports $783.00 SG300-28P SRW2024P-K9 26 10/100/1000 PoE; 2 Combo mini-GBIC ports $ SG300-52 SRW2048-K9 50 10/100/1000 ports; 2 Combo mini-GBIC ports $ © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Reliable Small Business Network Foundation
SG300-10P SG300-28 Internet SG300-10P AP541 Creates a reliable, small business local-area network Easily integrates with data, voice, video, wireless, video surveillance, and storage products Easy to use with consistent interface across all Cisco® Small Business products © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Simplified Configuration and Common Management
Cisco Discovery Protocol and Cisco SmartPorts for eases management* TextView (CLI) for text-based configuration for mass deployment* Small Business Toolbar Application Standalone configuration using the embedded web GUI Switch Configuration Utility Menu-based access through console for disaster recovery Remote monitoring support using SNMP NEW Switch Configuration Utility Console TextView CLI SB Toolbar *Available First Half 2011 © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series New Features Offer Ease of Use
Consistent user interface and product feature set across the entire family* Products localized into seven languages: English, German, French, Spanish, Italian, simplified Chinese***, and Japanese Localized user interface, support documentation, help system, and website and product discovery** Standards-based features for easy integration with existing and Cisco® Small Business solutions Smart Designs and Smart Tips guides solution integration TextView: management and mass deployment Text-based configuration: mass deployment and troubleshooting Consistent UI & product feature set across the entire family (new) Localized UI, Docs, Help System, & product discovery* (new) Standards based features for easy integration with existing & Cisco Small Business solutions *Requires SB Toolbar with supported browser **Industry first among managed switching competition ***Docs and website localization only for Chinese

Small Business Switch Accessories Mini-GBIC/SFP Transceivers
Fast Ethernet Transceivers Gigabit Ethernet Transceivers MFEBX1 100 BASE-BX-20U SFP transceiver 1310-nm wavelength for single- mode fiber For distances up to 20 kilometers MFEFX1 100 BASE-FX SFP transceiver 1310-nm wavelength for multimode fiber Support for 100-Mbps speed up to 2 km MFELX1 100 BASE-LX SFP transceiver For distances up to 10 km MGBBX1 1000BASE-BX-20U SFP transceiver 1310-nm wavelength for single-mode fiber For distances up to 40 km MGBLH1 1000BASE-LH SFP transceiver MGBLX1 1000BASE-LX SFP transceiver For distances up to 10 km MGBSX1 1000BASE-SX SFP transceiver 850-nm wavelength for multimode fiber For distances up to 550 meters

Cisco 300 Series Warranty Covers Length Hardware Replacement
Switch, fans and power supplies Length Limited lifetime warranty (new) Hardware Replacement Next business day advance replacement (where available, otherwise same day ship) Complimentary Phone Support One year Online Chat Support Software Updates for bug fixes Term of warranty © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Service Extends to All Cisco Small Business Products
Small Business Support Service Pricing and SKU 3 Years of ‘peace-of-mind’ support for Small Business Products Simple, easy-to-sell and support Access to Small Business Support Community Online Chat Support 24x7 Telephone Support during Local Business Hours Delivered by Cisco, optional Partner value-add CON-SBS-SVC2 Cisco expands small business support, making the Cisco Small Business Support Service—delivered by the partner, backed by Cisco—available across the entire small business portfolio. Cisco warranties for small business products have also been enhanced and simplified. Small Business Support Center Quick access to CCNA certified engineers for small business support issues 12 12

Product Transition © 2009, Cisco Systems, Inc. All rights reserved.
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Cisco Small Business 300 Series Transition Matrix
Old PID/SKU Old List New Name New PID/SKU New List SRW208 $189.00 SF300-08 SRW208-K9 $217.00 SRW208G $237.00 SF302-08 SRW208G-K9 $267.00 SRW208P $329.00 SF302-08P SRW208P-K9 $387.00 SRW208MP $381.00 SF302-08MP SRW208MP-K9 $521.00 SRW224G4 $300.00 SF300-24 SRW224G4-K9 $333.00 SRW224G4P $595.00 SF300-24P SRW224G4P-K9 $725.00 SRW248G4 $506.00 SF300-48 SRW248G4-K9 $762.00 SRW248G4P $ SF300-48P SRW248G4P-K9 $ SRW2008 $290.00 SG300-10 SRW2008-K9 $319.00 SRW2008P $425.00 SG300-10P SRW2008P-K9 $516.00 SRW2008MP $473.00 SG300-10MP SRW2008MP-K9 $616.00 SRW2016 $468.00 SG300-20 SRW2016-K9 $546.00 SRW2024 $611.00 SG300-28 SRW2024-K9 $783.00 SRW2024P $ SG300-28P SRW2024P-K9 $ SRW2048 $ SG300-52 SRW2048-K9 $ © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series Switches Comparison
Cisco® SRW Switches 300 Series Product Name Change – Yes Energy-Efficient Technology No Fanless Five models Eleven models Additional Gigabit Ethernet Ports Standard Four additional on Gigabit Ethernet models Layer 3 IPv6 All models Management and Configuration GUI, SNMP, and Menu CLI GUI, SNMP, TextView/CLI, Cisco® Discovery Protocol, Smartports, and FindIT Localization and Globalization English only Seven languages: GUI, documents, and support Warranty Five years Limited Lifetime with NBD © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Important Portfolio Enhancements
Improvement Customer Benefit Energy-Efficient Technology Reduces power consumption and energy costs Fanless Designs Quiet operation and increased MTBF Additional Usable Gigabit Ethernet Ports on GigE Models Ability to connect more devices and better value for the purchase IPv6 Ability to evolve network and support next-generation OS Localized GUIs and Documents Clarity of product installation in select markets Simplified Configuration with Additional Mgmt Options SB Toolbar, TextView Easy to install and multiple management options for optimal deployment and support Lifetime Warranty with NBD (includes power supplies & fans) Helps protect investment © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

New Switch Naming Today New Cisco SF300 24-Port 10/100 Ethernet Switch
- K9 Today Consistent Part Numbering— Keep it Easy for Customers to Order Cisco SF Port 10/100 Ethernet Switch Mfg. Part: SRW224G4-K9 CDW Part: UNSPSC: New New Product Naming— Consistent with Cisco Product Naming Convention © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Technical Overview © 2009, Cisco Systems, Inc. All rights reserved.
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Feature-Rich Switches Offer Best Value
Performance Layer 2/3 Switching Security Quality of Service Management and General Cisco® Discovery Protocol and Smartports* Wirespeed performance on Fast Ethernet and Gigabit Ethernet switches Non-blocking switch fabric VLANs Spanning tree Link aggregation 802.1Q Trunking, Port Mirroring (SPAN), Multicast Static routing: 32 routes Access control list MAC-based port security IEEE 802.1x Secure management: SSH/SSL Private VLANs Storm control Classification 802.1P DSCP/CoS WRR/SP Rate Limiting Shaping Intuitive interface IPv6 Host SNMP/RMON Port and VLAN Mirroring DHCP Options 66, 67, and 82 TextView (CLI) Localization LLDP-MED Auto Voice VLAN Desktop Cisco phone + Desktop Router Switch Access point Other Designed for Small Business *Available First Half 2011 © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Switches Power Over Ethernet
Seven models feature Power over Ethernet Fast Ethernet and Gigabit Ethernet models Power wide selection of standards-based IEEE af-powered devices: IP phones Wireless access points Surveillance cameras Access card readers Need for rewiring eliminated Offer more device placement options © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Energy-Efficient Technology Auto Power-Down
Automatically turns off power on Gigabit Ethernet RJ-45 port when detecting link down If there is no link on a port (when there is no connection or the device connected is turned off), the port(s) enter a “sleep mode” Resumes active mode when the switch detects the link up or device connected The switch sends out electrical pulses at frequent intervals Adjusts power based on cable length (on Gigabit Ethernet models) Detects the length of connected Ethernet cable and adjusts power usage accordingly—without affecting performance

How Much Power Can You Save…
Model Number Ordering Number (PID) Power Consumption— All Ports Active (Watts) Power Consumption—Using Power-Saving Technology % Power Savings SG300-10 SRW2008-K9 12.4 5.5 55.6% SG300-10P SRW2008P-K9 16.2 8 50.6% SG300-10MP SRW2008MP-K9 14.8 7.3 50.7% SG300-20 SRW2016-K9 23.3 9.1 60.9% SG300-28 SRW2024-K9 30.3 7.92 73.9% SG300-28P SRW2024P-K9 40.9 18.8 54.0% SG300-52 SRW2048-K9 63.7 22.2 65.1% SF300-08 SRW208-K9 6.8 4.6 32.4% SF302-08 SRW208G-K9 9.2 26.1% SF302-08P SRW208P-K9 11.9 32.8% SF302-08MP SRW208MP-K9 10.8 7.2 33.3% SF300-24 SRW224G4-K9 16.9 6.6 SF300-24P SRW224G4P-K9 28.2 18.4 34.8% SF300-48 SRW248G4-K9 29.2 13 55.5% SF300-48P SRW248G4P-K9 48.4 32.9 32.0% Table based on no links up or all end devices powered down on all ports © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Next-Generation Internet
IPv6 Enables next generation of applications and operating systems Provides customers with support for Next-Generation Internet Delivers consistent functions across breadth of portfolio Supports IPv4 Purpose and Benefit Provide customers with transition path to Next-gen Internet Deliver consistent functionality across breadth of portfolio Enables next generation of applications and services Driving forces Multiple OS’s and Applications (Windows 7, Linux) IP address space exhaustion Market forces – Countries, Governments, MSOs mandating support for IPv6 Affected products and functionality Most new products built by Cisco Small Business will have IPv6 support Routers , Switches, APs, Cameras, Phones and Telephony Gateways Dual IPv4/IPv6 Host Mode - Facilitates management of devices from a native IPv6 or IPv4 endpoint IPv6 QoS and ACLs – prioritize, secure or Rate Limit by IPv6 address MLD Snooping – IPv6 Multicast ISATAP transition mechanism – customers can transition to IPv6 seamlessly Significance: Our solution: Delivers the infrastructure to support IPv6-enabled applications. Apps in Vista (peer-to-peer like Meetingspace and Remote Assistance). In Vista, IPv4 is used as last resort. V6 first, ISATAP second, v4 third. Lowest performance v4 Consistent functionality across all products in our portfolio – sw, rtr, wireless, NAS, etc Deliver transition capabilities to move at your own pace – Dual stack, isatap Products will include IPv6 support: Routers Switches Applications Cameras Phones Telephone Gateways

Positioning © 2009, Cisco Systems, Inc. All rights reserved.
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Switching for Small Business One Portfolio: A Spectrum of Choices
Catalyst 2960 Series Switches with LAN Base and LAN Lite Cisco SFE and SGE Managed Stackable Switches Solution Optimized / CCA Integrated Cisco 300 Series Managed Cisco Small Business Pro ESW 500 Cisco Smart Switches Cisco® 100 Series Unmanaged Switches There is ton of great news for our partners. What we are discussing today is our next generation of Gigabit Ethernet Switching line and several new services offered as part of that portfolio. From a platform perspective this announcement includes the new Catalyst 3750-X, the Catalyst 3560-X, and the Catalyst 2960-S. This announcement also includes significant network services that provide compelling reasons to buy for our customers, a broader portfolio and price positioning to enable our partners from a competitive perspective, and increased opportunities for partner driven services to drive additional margin. Marie spoke about trends in the industry driving the need for a borderless network. The number and type of end point devices accessing applications continues to expand. Our customer networks are changing to align to that need. It's no longer simply about individual point products it really about a cohesive approach to the network that includes both wired and wireless, security, UC, applications and now... even power management throughout a corporation. Cisco's new series of Gigabit Ethernet Switches have been built to meet that broad range of customer needs and requirements. We'll be discussing those switches and several new services that directly address the customer need for a borderless network. I also want to mention the competitive advantage this announcement brings to our partners. Competitive advantage is realized in this announcement from both a technology perspective as well as a GTM and pricing perspective and well talk about that a bit later. But from a technology perspective there are three areas where we are delivering ....: So first, let's take a look at the 3K-X series and the opportunity that it creates. As we have mentioned earlier, I am very pleased to share that we are aggressively pricing our new switching series of products to address the competitive battles that many of you are experiencing in the field. So even with all this tremendous technology and services leadership our new strategy is to build great price flexibility allowing you compete at every level in the deal. First, we have dropped the price per port on the Catalyst 3750 by approx. 25%, but in addition, we have provided a new entry level price point on the So even on our flagship fixed switch, we have more options. For situations that require even more aggressive pricing, we have the Catalyst 2960-S to address an much lower entry price point for our Gigabit Ethernet Switching family. With our new pricing strategy we should be able to avoid losing deals on price alone. From a positioning perspective...Looking at this chart, you can see from a features standpoint, we are outpacing the competition with leading technologies like stacking at the low end, power management, ease of operations. On top of that, we are layering infrastructure-wide services, that our competition has nothing comparable to offer. Finally, we made sure pricing was not an issue – for enterprise customers or bargain buyers. We feel our new pricing should avoid any lost deals on price alone. Cisco IOS® Software Cisco SMARTnet® Support PDF, OIP, VIP VxWorks Small Business Support PDF Functions Reliable Easy-to-Use Switches Advanced LAN Switching Cost 25

Cisco Small Business Switching Portfolio
Advanced QoS, security and availability 8 to 48-port 10/100 and 10/100/1000 models PoE options Managed Stackable SFE/SGE Series Stackable up to Managed entire stack as one Managed Cisco® 300 Series Switches Enhanced QoS, security, and availability 8- to 48-port 10/100 and 10 to 52 10/100/1000 models PoE options Simplified configuration and troubleshooting Designed for small officewide infrastructure Price-Performance Smart Switches SLM Switches Basic QoS, security, and availability Simple, basic web-managed interface 5- to 48-port 10/100 and 10/100/1000 models PoE options Ideal for basic management The Small Business Switch portfolio is comprised of 3 product series: Unmanaged, Smart and Managed Switches. Unmanaged switches are designed for the do it yourself small business. The products work right of the box and require no management. They are available in 5 to 24 port fast and gigabit Ethernet configurations, and the new SD208P offers Power over Ethernet or PoE in an unmanaged switch. These switches are available in both desktop and rack mount sizes. The series offers basic connectivity without advanced features such as VLANS, QoS or port security. Smart switches are for small businesses that want key switch features such as QoS and security, but want a simple to manage product. These switches come in 5 to 48 port Fast and Gigabit Ethernet configurations both with and without PoE. Lastly, the small business series includes managed switches. These switches are full featured and offer advanced features such QoS, security, and stacking. These switches are available 8 to 48 port Fast and Gigabit configurations both with and without PoE. Cisco 100 Series Switches Unmanaged Switches Ready-to-use simplicity; no device management Zero configuration; zero customization No security or VLANs 5- to 24-port 10/100 and 10/100/1000 models Desktop and rack-mount Do-it-yourself small business Function, Flexibility, Scalability 26

Smart and Managed Switch Differences Smart Switches are not the same as Managed Switches
SMART Basic MANAGED Advanced Basic QoS Trust endpoints (computer, phones, access point, etc. ) to set prioritization Basic Security Endpoint authentication: 802.1x Basic Web Management Web management (some SNMP) Intelligence in Switch/Network Allow/disallow/prioritize users/applications/workgroups Control performance of application Scale/Grow Network Large number of VLANs together Link aggregation and LACP Flexibility for Application Deployment MAC-based , guest, private, and voice VLANs Security Secure management (SNMPv3, SSH/SSL) Management Visibility Management: SNMP, CLI, web GUI, cloud IPv6 Host: Improve network life Discovery: Bonjour, Cisco® Discovery Protocol, LLDP-MED A Smart Switch with SNMP Is Not the Same as a Managed Switch Smart - Basic Trust Endpoints – QoS Secure with Endpoint Authentication – 802.1x Web Management (some SNMP) Enforcement/control not by Network Managed - Advanced Intelligence in switch/network Allow/disallow users/apps/workgroups Limit amount of traffic Smoothe out traffic – Shape Control Application’s performance Prioritize users/apps/workgroups Scale/Grow network – improve life of network Large number of VLANs together with GVRP Detect and mitigate network loops on a per-workgroup basis (MSTP) Link Aggregation and LACP Flexibility for Application deployment MAC-based VLANs for device mobility Guest VLANs – treat Guests differently than rest of users Private VLANs – disallow user to user access while providing full access to central resources Voice VLANs – Special treatment for Voice Multicast (IGMP and MLD) – for streaming applications (also IGMP Querier) Security Secure Management Access (SNMPv3, SSH/SSL) Storm control DOS Prevention Secure File transfer (SCP) Management visibility Numerous Management options – SNMP, CLI, Web GUI, Cloud IPv6 Host – improve network life More detailed network visibility (Radius Accounting, Syslog, Policer stats, etc) Mass deployment options – DHCP Options 66, 67, 83 Discovery – Bonjour, CDP, LLDP-MED

Overall Portfolio Differences
Managed Cisco® 300 Series Managed Stackable Cisco SFE and SGE Managed Stackable Cisco Catalyst® Switches (LAN Base) (WS-C2960S-24TS-L) Cisco SBSC Cisco TAC No Cisco IOS® Software Cisco IOS Software Small Business Services Cisco SMARTnet® support and SmartCare Services Shorter lifecycles Lifecycle management Management options focused on small business Multiple enterprise-level management options: CNA, CiscoWorks, Orchestrator, etc. Custom partner programs Rich partner programs Limited support for service providers Tier 1/2 service provider Competitive features against competitors developing using third-party silicon and software Advanced product capabilities beyond items in left columns: Cisco TrustSec™ technology or identity Medianet Cisco Catalyst® Smart Operations Cisco IOS Software + CiscoWorks Availability features: RPS, Flexlink, UDLD, etc. Cisco Catalyst QoS: SRR, buffers Advanced and flexible security Animation – Price 24 GE $599–$799 $750–$1200 $2109 © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Competitive Selling Messages
Competitive Advantage Silver Bullet Broadest range of switches: 8 to 24 ports Fast Ethernet; 10 to 52 ports Gigabit Ethernet Additional ports on Gigabit Ethernet Enhanced features: IPv6, Layer 3, and security Cisco quality and reliability Energy-efficient technology on all models Cisco® Small Business support community; staffed by CCNA® certified professionals Cisco small business online support community for self-help Cisco 300 Series offers the best value/feature mix, it is priced lower than the competition, and it offers more features Cisco 300 Series Switches are part of a comprehensive network portfolio that includes NAS, IP surveillance cameras, wireless, and routing—all designed to work together The switches offer investment protection with limited lifetime warranty and small business investment trade-up program

Cisco 300 Series Competitive Positioning
Netgear D-Link ProCurve Value proposition by competitor view Best feature/price offer Solution integration Superior support service Price Green Quality Industry solutions Strong business brand Lifetime warranty Sell against Cisco® 300 Series Switches FSM/GSM7x and FS/GS7x DGS-3xx, DXS3xx, DES30xx, DES32xx, and DES35xx Procurve 2510, 2510G, and 2520 3Com OfficeConnect, Baseline Plus, and 4210 Strengths Comprehensive portfolio Complete networking product, solutions, and services offerings Small Business Investment Protection Program Feature/price value Strong brand in retail RTM Strong brand with SMBs Lifetime warranty with NBD Brand Small office product attach; i.e., printers, servers, etc. Weakness No NBD on warranty but offered as a sevice Limited networking product, solutions, and services portfolio Support is not strong Limited networking product, solutions, and services portfolio Limited switch portfolio How Cisco Wins More Features/Lower Price More Switch Choices On Click – How Cisco Wins Complete Small Business Networking Portfolio Service © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series Switching Competitive Comparison
Netgear D-Link HP/3Com Competitive Portfolio Competitive Pricing Limited Lifetime Warranty Green: Energy Efficient Layer 3 All models Select models IPv6 Additional Ports Gigabit Ethernet models Cisco Value Cisco® Discovery Protocol, Smartports, and cloud Localization and Globalization More languages included Very limited: Documents Broad Networking Product Portfolio Wireless, NAS, voice, cameras, and security Limited Technical Support CCNA® at Level 1 Investment Protection and Trade-Up Program Next-Business-Day (NBD) Replacement © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Competitive Feature Differences
Feature available in future release Managed Cisco® 300 Series Managed Cisco ESW Switches Managed Cisco SGE Switches Managed Procurve 2810/2610 Green Ethernet No 28 ports Gigabit Ethernet 24 ports Gigabit Ethernet Bonjour Auto voice VLAN LLDP-MED LLDP IPv6 Host Cisco Discovery Protocol Smartports Cloud support Secure Copy Web-based authentication .3af PoE (all enabled) Budget 1/2 ports at 15W .3af PoE (all enabled) Budget 1/2 ports at 15W Option all ports at 15W TextView (CLI) Yes Guest VLAN IGMP Querier Unauthenticated VLAN Static Routing: 32 routes Static Routing: 128 routes Static Routing: 16 routes DHCP Relay Congestion avoidance Per-VLAN mirroring MVR Full stacking Clustering Option 66/67 Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard Animation – Price 24 GE $599 $1376 $750 $1254 © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

Cisco 300 Series Switches Purchase Decision
Easy to Use with Combination of Features and Affordability Advanced network features Security QoS IPv6 Layer 3 Routing Easy-to-install products with web-based management tools Ability to manage network traffic Value led Small Business Support Center

Cisco Small Business Investment Protection Program
Targets new and existing SMB customers Offers trade-in credit in the form of a rebate Customer receives a credit on Business Series/Cisco Small Business products Must purchase eligible Cisco® SMB products Requires trade-up to be completed within 3 years from date of Cisco Small Business product purchase Customer must purchase eligible Cisco trade-to product(s) after March 15, 2009 Currently available in the United States and Canada For more information on this program, please visit: Website:

Resources and URLs Cisco® 300 Series Switches Partner Central Small Business Switching Cisco Small Business Support Community Cisco 300 Series Switches Warranty Cisco Small Business Service © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

(Emerging) SLMG2 Series Stackable -SFE/SGE Series
Feature Segmentation Unmanaged Smart Managed 100 Series SLM Series (Emerging) SLMG2 Series 300 Series Stackable -SFE/SGE Series ESW Switches 24 Gig ports 28 Gig ports Green Ethernet Basic QoS • Standards Based - Existing Competitor features •VLANs, QoS, Rate Limiting, Spanning Tree, 802.1x, IGMP Snooping etc Bonjour Auto Voice VLAN Auto-LAN Policy Discovery IPv6 Host Text Editable Configs CDP Smartports Cloud Support .3af POE (1/2 enabled) Budget 1/4 ports at 15W .3af POE (all enabled) Budget 1/2 ports at 15W • Standards Based - Existing Competitor features •SNMP, RMON, Cable Diags, TextView, MSTP Guest VLAN IGMP Querier Trusted Device VLAN DHCP Relay Congestion Evasion VLAN Diagnostics • Standards Based - Existing Competitor features •GVRP, ACLs, Shaping, Flow-based QoS and Security, Dual Image, L3 priority Static Routing - 32 routes Static Routing routes 1G Stacking • Standards Based - Existing features • Advanced Security, MVR, Protocol-based VLANs • Standards Based - Existing features • Advanced Security, Protocol-based VLANs Green SBSC Small Business Toolbar Next-gen Internet Ease-of -use / Support © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

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