1. Brazil Culture & Business Etiquette Tamara Ninkovic, Anda Telman, Brendan Jones

2. Brazil  Located in South America  Current population is over 200 million people  Official language is Portuguese  Latin American’s largest economy (7% GDP growth rate)  Located in South America  Current population is over 200 million people  Official language is Portuguese  Latin American’s largest economy (7% GDP growth rate)

3. Basic Cultural Values  Hierarchical:  Strict organizational hierarchy and chain of command  Decisions made at the most senior levels  Power and authority is not diffused  Inequalities are accepted  Relationship-oriented  Social and family oriented  Hierarchical:  Strict organizational hierarchy and chain of command  Decisions made at the most senior levels  Power and authority is not diffused  Inequalities are accepted  Relationship-oriented  Social and family oriented

4. Basic Cultural Values  Uncertainty Avoidance  Need for rules and structure  Avoid uncertainty and risk  Uncertainty Avoidance  Need for rules and structure  Avoid uncertainty and risk

5. Ways of Thinking  Long-term Orientation  Goals, plans, and decisions  Time Orientation  Flexible  Long-term Orientation  Goals, plans, and decisions  Time Orientation  Flexible

6. Acceptable and Unacceptable AcceptableUnacceptable Formal attire Give the Thumbs Up Use Senor and Senora Physical contact Close proximity Be introduced Talk about: Family and children Weather Travel Soccer Give the O.K. sign Using pushy or aggressive selling techniques Initiate confrontation Don’t talk about: Argentina Politics Religion Poverty Rainforest Brazil’s class system

7. Inconvenient Business Time  Brazilian Carnival  Month of February  Christmas  New Years  July Summer Holiday  Brazilian Carnival  Month of February  Christmas  New Years  July Summer Holiday

8. Entertaining and Gifts  Entertaining  Dining out (lunch and dinner)  Drinking alcohol is acceptable  Gifting  Not necessary during first meeting  Avoid black & purple  Personal gifts  Entertaining  Dining out (lunch and dinner)  Drinking alcohol is acceptable  Gifting  Not necessary during first meeting  Avoid black & purple  Personal gifts

9. Non-Task Sounding  Long courting process  Informal meetings  Proper business etiquette  Intermediaries help bridge the gap  Long courting process  Informal meetings  Proper business etiquette  Intermediaries help bridge the gap

10. Information Exchange  Communicate directly with top executives  Limited information given  Explanations are given first than negotiations  Communicate directly with top executives  Limited information given  Explanations are given first than negotiations

11. Means of Persuasion  Aggressive and often impatient  Openly emotional and passionate  Give reasonable feedback about offer  Aggressive and often impatient  Openly emotional and passionate  Give reasonable feedback about offer

12. Terms of Agreement  In-depth understanding about person and contract  Don’t attempt to ‘rush-in’ or push signing  Presence of a local legal expert  During the signing  During gift exchange  In-depth understanding about person and contract  Don’t attempt to ‘rush-in’ or push signing  Presence of a local legal expert  During the signing  During gift exchange

13. The End

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