1. 3 effective tools of non-budget marketing Project 8 “Get comfortable with visual aids” by Aliya Sariyeva

2. STORYTELLING  Goal: learn to sell you products and service making accent on emotions by telling stories which clients will remember  Budget: free  Executor: marketer, commercial director  “Production” terms: from one week  Perks: tea chat or “beer” night with stories from colleagues

3. AIDA  Goal: learn to use an instrument facilitating communication quality within and outside the company  Budget: free  Executor: marketer, commercial director  “Production” terms: during one day

4. AIDA  A – attention  I – interest  D – desire  A - action

5. COLUMN  Goal: increase your company’s brand awareness  Budget: free  Executor: yourself, PR-manager, marketer  “Production” terms: two weeks  Perks: duplication of material on corporate blog and website