1. BUSINESS ENGLISH 1, 2009/10, PE 5 Group “Zagreb” Arijana Jurak, Luka Juras, Kristina Jurčić, Matea Jurišić, Nina Kalauz, Katarina Klobučar

2. Definition Methods Politics and civil society Front groups Conclusion

3. Practice of managing the communication between an organization and its publics Offers a third–party legitimacy that advertising does not have Common activities a. Speaking at conferences b. Working with the press c. Employee communication

4. Edward Louis Bernays - father of modern PR - early 1900s Central role - building and managing relationships with those who influence an organization or individual’s audiences

5. PR campaigns include provisions for publicity PUBLICITY – the spreading of information to gain public awareness for a product, person etc. 1. Publics targeting - a fundamental technique used to identify the target audience - general, nationwide or worldwide - stakeholders – people who have a “stake” in a given issue

6. 2. Lobby groups - established to influence government policy, corporate policy, or public opinion - example: American Israel public Affairs Committee ( AIPAC ) -> American foreign policy 3. Spin - a heavily baised portayal (in one’s own favour) of an event or situation - often implies disingenuous, deceptive and highly manipulative tactics - “spin doctors” – skilled practitioners of spin

7. - the techniques of “spin”: - presenting facts - choice of timing 4. Meet and Greet - method of introducing two or more parties to each other in a comfortable setting - The Gardiner school of thought - The Kolanowski school of thought

8. “defining one’s opponent” – a tactic used in political campaigns opponnents can be: candidates, organizations … the aptness of the phrase methods of communication - direct mail, robocalling, advertising, public speaking use depends on the intended audience

9. Organizations that purport to serve a public cause while actually serving the interest of a client whose sponsorship may be obscured or concealed Use of front groups as a PR technique has been documented in many industries ( coal mining corporations, trade groups for bars, tobacco companies… )

10. Public Relations today Methods ( revision )

11. WHO IS THE MOST FAMOUS (FICTIONAL) PR PERSON??? Need a clue? She’s a hot New Yorker…