1. The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations

2. What is public relations? Marketing Publicity about your cause, issue, organization Controlling perceptions

3. Create a public relations team and assign duties It’s not one person’s responsibility

4. USING PR TACTICS

5. Be Unique Give something new Offer solutions Use a tie-in Regular communication

6. Think through your message Does the campaign have emotional strength? Does it demonstrate the message? Can the intended audience relate to it? Is it a step above the ordinary? Does it answer the basic questions of who, what, when, and where? What results do you want?

7. PRESS RELEASES

8. Let the media know what’s going on Events Issues Faxes or mail

9. Contents Contact Information Release date Headline Body Response information Keep it short and to the point

10. Use your available resources to find media NASW Other organizations with similar goals Your university

11. Be prepared Put together a description of your event or cause Know the details Make it more than just an “event” Post event- send thank you cards

12. Letters to the Editor Short- no more than 200 words Local is best Keep writing!

13. HANDLING THE MEDIA

14. Don’t worry you won’t be this bad! http://www.naswoh.org/displaycom mon.cfm?an=1&subarticlenbr=727

15. LET’S PRACTICE!

16. Get comfortable with public speaking Classes Other organizations Departments Provide a handout

17. ONLINE MARKETING

18. Facebook Build relationships with legislators, reporters, etc. Facebook events

19. Twitter

20. Photo based sites (Instagram, Pinterest)

21. Blogs Write content about your event or cause for other blogs Start your own blog and publicize it

22. PR AND YOUR CAREER Protect AND Develop Yourself!

23. Activism can change the world- and your life.