1. ASSETS SENIOR EMPLOYMENT OPPORTUNITIES PROGRAM  Administered by City of Oakland, Project #233  Department of Human Services, Aging & Adult Services Division “Oakland is a great place to grow old”

2. WHO ARE WE???  Urban Area – City of Oakland  Alameda County, California  SSAI – Employment & Training Program within an Urban Setting With culturally diversified communities Serving mature workers 55 and over Who are low income

3. OUTREACH AND RECRUITMENT STRATEGIES

4. OUTREACH STRATEGIES STEP 1 - Familiarize Yourself with Target Population Oakland/Alameda County: Our seniors are low income populations consisting: A. Large Asian Population (mono-lingual) B. Chinese – Mandarin and Cantonese C. Vietnamese D. Large African-American Neighborhoods E. Filipino – Tagalog Seniors

5. OUTREACH STRATEGIES Step 2 -Participate in Special Events Job Fairs Festivals on Aging (Wherever seniors gather) Oakland Celebrates Older Americans Month – every May (over 2000 seniors) Other collaborative events with community-based organizations Relationships with our host agencies

6. OUTREACH STRATEGIES Step 3 – Build Outreach Collaborations  ASSETS Employment Specialist Program Model Senior Aides trained in Program Outreach & Intake Eligibility Process are stationed at the One-Stop Career Centers Employment specialists make presentations at non- profit and public organizations Community Liaison Senior Aides  Make presentations within our mono-lingual communities -  And their service providers

7. OUTREACH STRATEGIES Step 4 -Special Outreach Project SSAI – US Census Data  Tweaked SSAI draft introductory letter  Created a “quick read” flyer  Mail the letter with an invitation to Informational Meeting  Established a call-in & walk-in list to keep track of responses  Sent follow-up information packet (see sample) Did a follow-up call from contact sheet information Develop a Registration Sign-in sheet for the Information Meeting Keep track of Census Data impact

8. OUTREACH STRATEGIES Step 5 - Other outreach Activities  Advertisements: Phone Book – White Pages General Information  Flyers Placed in: City Offices & 4 City administered Senior Centers Host agency bulletin boards and other community based organizations Public – Government Agencies Radio – July 2007 – SSAI Sponsored Radio Campaign These activities generate: walk-ins call-ins word-of mouth info sharing

9. RECRUITMENT STRATEGIES Step 1 – Set-up Informational Meetings  This meeting is a direct result of our outreach efforts  Informational meetings held twice monthly on a set schedule  Establish a waiting list 1. Use a contact spreadsheet  Personal data  Will Attend  Re-schedule  Unable to attend (eliminate the no interest)

10. RECRUITMENT STRATEGIES Step 2 Establish Purpose of the Informational Meeting  To capture further interest in the program  Show the SCSEP Video  Discuss program training features toward unsubsidized employment  Brief one-on-one meeting with prospective candidate  Basically – HOW THE PROGRAM WORKS!

11. ASSETS Senior Employment Opportunities Program CONTACT: ENID ROSARIO, PROJECT DIRECTOR 150 Frank H. Ogawa Plaza, Suite 4353 Oakland, CA 94612-2092 erosario@oaklandnet.com (510) 238-3535