1. The The importance of, and impact on, arts and culture to business and the economy The Creative Economy The importance of, and impact on, arts and culture to business and the economy Howard R. Jang – Arts Club Theatre Company June 18, 2014

2. Beyond Anecdotal Evidence The “Spillover” Effects of Investments in Cultural Facilities Full report available on www.torontoartscapes.on.ca www.torontoartscapes.on.ca

3. Pilot Projects Toronto Toronto 900 Queen Street West – Artist’ live/work 28 units 900 Queen Street West – Artist’ live/work 28 units 1313 Queen Street West – Mixed use 9 units 1313 Queen Street West – Mixed use 9 units Vancouver Vancouver 2750 Granville Street – Stanley Theatre 2750 Granville Street – Stanley Theatre 1998 re-opened 1998 re-opened

5. Key Impact Indicators Changes in: Local Community Local Community Social Environment Social Environment Neighbourhood Character Neighbourhood Character Local Economic Conditions Local Economic Conditions

6. The Stanley Theatre Built in 1918 Built in 1918 Cinema until 1991 Cinema until 1991 Re-opened October 1998 as a 2 nd Stage of the Arts Club Theatre Company Re-opened October 1998 as a 2 nd Stage of the Arts Club Theatre Company 650-seat proscenium theatre 650-seat proscenium theatre

7. Stanley Study Area - 1996-2002 Residential Real Estate Change Residential Real Estate Change Condo Prices – 106% increase Condo Prices – 106% increase Retail Change Retail Change now considered a good real estate investment area now considered a good real estate investment area

8. Stanley Study Area Retail Change 1996-2001 Retail sales Retail sales 107% increase (1998 – 2000) 107% increase (1998 – 2000) Generated additional $8 million in PST and $9 million in GST Generated additional $8 million in PST and $9 million in GST Increased across all retail categories Increased across all retail categories Building permits as measure of investment Building permits as measure of investment Increased dramatically after 1998 Increased dramatically after 1998 Significantly greater than surrounding area Significantly greater than surrounding area

9. Stanley Study Area Crime Change 1996- 2002 Decreased: Decreased: Assaults by 53% Assaults by 53% B & E’s by 47% B & E’s by 47% Personal theft by 23% Personal theft by 23% Increased: Increased: Robbery by 13% Robbery by 13% Shop Lifting by 16% Shop Lifting by 16%

10. Stanley Study Area Residents’ Survey 83% attended a performance 83% attended a performance 23% attended more than 3 times annually 23% attended more than 3 times annually 42% also attend restaurants when attending theatre 42% also attend restaurants when attending theatre 69% say residents talk about the theatre “sometimes”, “frequently” or “all the time” 69% say residents talk about the theatre “sometimes”, “frequently” or “all the time”

11. Stanley Study Area Residents’ Survey Neighbourhood change since theatre re-opening 1998 Improvement or much improvement Improvement or much improvement Pedestrian traffic71% Pedestrian traffic71% Business diversity56% Business diversity56% Cultural diversity50% Cultural diversity50% Community activities35% Community activities35% Cleanliness30% Cleanliness30% 78 % of respondents said that re-opening of the Stanley Theatre has had a positive impact on the community

12. Stanley Study Area Business’ Survey 54% had staff who had attended Stanley productions in past year 54% had staff who had attended Stanley productions in past year 39% noticed a change in visits to their businesses 39% noticed a change in visits to their businesses 100% said business revenues were up since 1998 100% said business revenues were up since 1998 31% said # of customers up on performance days 31% said # of customers up on performance days 3% said # customers up on non-performance days 3% said # customers up on non-performance days 9.2% said Stanley was factor in location decision 9.2% said Stanley was factor in location decision

13. Stanley Study Area Business’ Survey Neighbourhood change since theatre re-opening 1998 % reporting improvement or much improvement % reporting improvement or much improvement Cleanliness 36% Cleanliness 36% Cultural diversity29% Cultural diversity29% Business diversity38% Business diversity38% Community activities33% Community activities33% Pedestrian traffic (more)55% Pedestrian traffic (more)55%

14. Stanley Study Area Business’ Survey Neighbourhood change since theatre re-opening 1998 % reporting worsening or perception of worsening: % reporting worsening or perception of worsening: Vehicle traffic55% Vehicle traffic55% Crime against property22% Crime against property22% Crime against persons17% Crime against persons17%

15. Stanley Theatre Patrons’ Survey 83% have attended more than once per year 83% have attended more than once per year 68% also patronize other businesses, including: 68% also patronize other businesses, including: 84% restaurants 84% restaurants 83% retail stores 83% retail stores 61% cafes 61% cafes 17% pubs 17% pubs NOTE: 63% of patrons use pay parking

16. How has The Arts Club responded Engaged in urban development decisions Engaged in urban development decisions Leadership/spokesperson on issues that impact the neighbourhood Leadership/spokesperson on issues that impact the neighbourhood Seated at the BIA table Seated at the BIA table Represented on the Creative Cities Task Force Represented on the Creative Cities Task Force Opened our doors to local businesses and community Opened our doors to local businesses and community

17. What Has The Arts Club Gained Increased sponsorship and philanthropic support Increased sponsorship and philanthropic support Naming Rights Naming Rights Increased Box Office sales to the neighbourhood Increased Box Office sales to the neighbourhood Board Development Board Development Centrepiece in City and Neighbourhood positioning and marketing Centrepiece in City and Neighbourhood positioning and marketing

20. A New Third Stage

21. Theatre Centre Partnership with Bard on the Beach Theatre Centre Partnership with Bard on the Beach

23. Theatre Atrium

24. Space Allocation (Gross Sq. ft.) 48,330 gross sq. ft., two stories, including two infill spaces totaling 4,986 sq. ft. 48,330 gross sq. ft., two stories, including two infill spaces totaling 4,986 sq. ft. Bard: 16,774 gross sq. ft. for rehearsal, office, costume storage and costume shop Bard: 16,774 gross sq. ft. for rehearsal, office, costume storage and costume shop Arts Club: 31,556 gross sq ft (all but the assigned Bard spaces.) Arts Club: 31,556 gross sq ft (all but the assigned Bard spaces.) 16,692 gross sq. ft. to Arts Club for rehearsal, office, costume storage and costume shop 16,692 gross sq. ft. to Arts Club for rehearsal, office, costume storage and costume shop 14,864 gross sq, ft. for theatre, atrium and auxiliary theatre spaces 14,864 gross sq, ft. for theatre, atrium and auxiliary theatre spaces

25. Capital Costs ($000’s) Cost ItemsBardArts Club & TheatreTotal Hard costs-building$1,927.0$5,420.5$7,347.5 Soft costs-Building$575.6$1,897.2$2,472.8 Theatre lighting and seats$0$1,005.0 Core Sub-total (Bush and Associates Estimate) $2,502.6$8,322.7$10,825.3 Additional F,F & E$168.9$258.6$427.5 Fundraising costs$69.4$230.6$300.0 Extras$0$150 Total$2,740.9$8,811.9$11,702.8 Operating expenses during construction 119.4232.6339 Grand total$2,860.2$9,194.6$12,054.8

26. Proposed Deal with the City 60 year lease a $10 per year inclusive of payment in lieu of property taxes 60 year lease a $10 per year inclusive of payment in lieu of property taxes Tenant pays all operating costs and carries necessary insurance Tenant pays all operating costs and carries necessary insurance Council commits “up to $7 million in capital funding” Council commits “up to $7 million in capital funding” ACTC and Bard provide $5.8 million ACTC and Bard provide $5.8 million City naming rights policies must be followed. City naming rights policies must be followed.

27. Capital Funding Plans City of Vancouver $7,000,000 (Confirmed) City of Vancouver $7,000,000 (Confirmed) Heritage Canada $2,500,000 (Confirmed) Heritage Canada $2,500,000 (Confirmed) Bard and Arts Club $3,000,000 Bard and Arts Club $3,000,000 Private Sector and Province Private Sector and Province Bard and the Arts Club in a collaborative effort have hired a fundraising consultant to develop the fundraising plan and direct fundraising process Bard and the Arts Club in a collaborative effort have hired a fundraising consultant to develop the fundraising plan and direct fundraising process Compton Fundraising Compton Fundraising Co Chairs – Derral Moriyama, Christopher Gaze and Bill Millerd Co Chairs – Derral Moriyama, Christopher Gaze and Bill Millerd

28. Relationship with BARD Separate Leases Separate Leases Share the space Share the space Cooperative Management Cooperative Management Community Rental and Access Community Rental and Access

29. Theatre Lobby

30. “New” Beyond Anecdotal Evidence “New” Beyond Anecdotal Evidence Long Term Economic and Community Impact Study – over 10 years Long Term Economic and Community Impact Study – over 10 years Year one Benchmarking to be reviewed every three years Year one Benchmarking to be reviewed every three years

31. Counting New Beans The Intrinsic Impact

32. Questions for Consideration How can theatres connect to the dialogues happening in the communities they serve? Can theatres become leaders in organizing and mobilizing communities? Given the diversity of the theatre field, how do we embrace and respond to the full diversity of the communities where we live and work?

33. Counting New Beans Measuring the Intrinsic impact of Live Theatre “The presiding metaphor that we use at the theatre is to say that Steppenwolf is a public square that’s activated by the work on our stages.” » Martha Lavey, Artistic Director Steppenwolf Theatre

34. New York Times August 28, 2012 “This beautiful revitalization links the stage and the street, making the building a living manifestation of our mission to create a dynamic, diverse and democratic culture,” said Oskar Eustis, the Public Theater’s artistic director, in a statement. “We want to invite the entire city to join us as we celebrate this milestone and begin our next chapter.”

35. Our Golden Year Archival project – January 2013 – onwards Seymour St. Heritage Site dedication – April 3, 2013 Arts Club Stroll during Culture Days – September 27, 28 and 29, 2013 Letters and lectures during Culture Days – September 27, 28 and 29, 2013 Learning + Participation Workshops (various) on-going September 2013 to July 2014 Website Enhancement for archives project and engagement activities – launched September 2013 Community engagement on-going activities from May 2013 to July 2014 Gala Benefit – June 7, 2014

36. Thanks! See you at the Theatre