1. Rogers Communications Inc. Michael Masotti Ana Maria Cubillos-Torres Vincent Galland Celine Chesnais Edouard Ringuet November 24, 2010

2. Today’s Presentation Company overview and historical position Internal capabilities and challenges External challenges and competition Adopted strategic direction Black swans Growth Alternatives

3. History 1900-1939: E.S.Rogers, a pionner in Canadian telecommunication industry:  The only Canadian succesfull in sending a radio signal from North America to a small town in Scotland.  Invents the world's first alternating current (A/C) tube.  Rogers Batteryless Radios merged with Majestic Electric Radios, a leading radio manufacturer in Chicago in 1928.  Obtains the first experimental television license in Canada.

4. History After 1960, the family business is revived by Ted Rogers Junior After Rogers Sr’s death in 1939, Rogers Radios were managed by his wife and business partners.  1960-1981: - Successful acquisitions and enters the TV cable market - Rogers goes public, acquires Canadian Cablesystems - Enters the US market with different acquisition and franchises strategies.  1985-1989: -First cellular service launch with Cantel (former Rogers Wireless), -Formation of Rogers Communication Inc., - Sells all of US cable assest for $1billion to invest in wireless sector.  1991-1999: -Rogers continues to diversify and strenghten its portfolio -Rogers Cablesystems launches Digital Cable Television service -Microsoft, AT&T and British Telecom invest in Rogers.

5. History The years 2000: Major moves that maintained Rogers as leader of the market.  2000-2003: -Rogers acquired Cable Atlantic for $151.8 million -Out-bid by Quebecor for the purchase of Videotron. - Acquires control of Sportsnet from CTV renamed Rogers Sportsnet  2004: -Rogers buys back AT&T's interest (34%) in Rogers Wireless for $1.8 billion, - $1.6 billion deal to purchase wireless provider Microcell (Fido). - Became Canada's largest wireless operator and only GSM provider. - Rogers Communications repurchased the shares of Rogers Wireless that were publicly held and proceeded to take the company private.  2005-2010: -More acquisitions of TV channels across Canada, magazines, sports teams -Launches the revolutionnary Apple iphone in 2008. -Ted Rogers passed away,. -Nadir Mohamed becomes President & CEO of Rogers Communications Inc in 2009

6. Brief Overview Over the past 3 years: -Sustainable and growing financial trend for Rogers -Competitors’s difficulty to maintain regularity in their figures - Almost unchanged market position for those 3 leaders.