1. 1-1 Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andrée Kater, Mgr. BMEU, AL District

2. 1-2 Agenda Standardized addressing Machinable and nonmachinable Automation letters and automation flats Barcoding formats Evaluation tools MERLIN Mail processing equipment

3. 1-3 The HEART of any mailpiece is the delivery address

4. 1-4 1.NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52 2.INFORMATION / ATTN MR J BROWN 3.RECIPIENT CENTRAL LIBRARY 4.DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD 5.CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999 PRESORTED STANDARD U.S.POSTAGE PAID VARTEC Standardized Addressing Format.

5. 1-5 Postal Addressing Standards _______________ _____ Postal Addressing Standards PUB 28 Best resource for comprehensive addressing information Available online at http://pe.usps.gov/text/pub28/welcome.htm Publication 28 July 2008

6. 1-6 Machinable Letters Complete delivery address No nonmachinable characteristics May be prepared as letters, folded self-mailers, or booklets Booklets and folded self- mailers must be tabbed according to DMM specifications

7. 1-7 Maximum Weight Presort First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces Machinable Letters

8. 1-8 Nonmachinable Characteristics MR JOHN CORREY 111 MAIN ST CITY, STATE ZIP CODE Address parallel to shorter dimension Square PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK Length divided by height must be at least 1.3 but not more than 2.5 Aspect Ratio

9. 1-9 AMY JONES 4532 WEST DRIVE SAN ANTONIO TX 78284-9623 Mailpieces over 4 ¼ inches high or 6 inches long Must be at least.009 inch Nonmachinable Characteristics 4 ¼” 6”

10. 1-10 Nonmachinable Characteristics Pieces that contain odd-shaped contents Pieces that are polywrapped, or have clasps, strings, or buttons or envelopes not made of paper Pieces that are too rigid

11. 1-11 A folded self-mailer that is not folded and tabbed according to DMM specifications Nonmachinable Characteristics FRANK FISHER 52 BOGGESS ST BUCKHANNON WV 26201-2144 STD PRSRTD U.S.POSTAGE PAID NORMAN, OK PERMIT NO. 353 KOI FARM P.O. BOX 999 NORMAN OK 73070-0999 FOLD

12. 1-12 Booklets that are not tabbed per DMM or spine at the top OCCUPANT 52 BOGGESS ST BUCKHANNON WV 26201-2144 NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 CHURCH OF NCED P.O. BOX 999 NCED OK 73070-0999 SPINE Nonmachinable Characteristics Nonmachinable regardless of tabs Machinable with tabs per DMM 8¼” OCCUPANT 52 BOGGESS ST BUCKHANNON WV 26201-2144 SPINE NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 CHURCH OF NCED P.O. BOX 999 NCED OK 73070-0999

13. 1-13 Letters with nonmachinable characteristics First-Class Mail 3.3 ounces or less pays Nonmachinable Surcharge Standard Mail letters 3.3 ounces or less charged Nonmachinable Price Standard Mail letters over 3.3 up to 3.5 ounces charged the non-automation flat price Nonmachinable Characteristics

14. 1-14 Automation letters must meet standards for flexibility Automation Letters

15. 1-15 Paper Stock Automation Letters Mail Designers INC Mail Designers INC

16. 1-16 Print Contrast National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 Automation Letters

17. 1-17 Print Reflectance National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614

18. 1-18 Automation Letters Barcoding

19. 1-19 FLATS ADDRESSING REQUIREMENTS

20. 1-20 FLATS ADDRESSING REQUIREMENTS

21. 1-21 Automation Flats Flexibility Uniform Thickness Rectangular Deflection Size Standards AFSM 100 Compatibility

22. 1-22 Standard Mail Too rigid Longer than 15” up to 15- 3 / 4 ” Thicker than ¾” up to 1- 1 / 4 ”

23. 1-23 First-Class Too rigid Longer than 15” Thicker than ¾”

24. 1-24 Flexibility Test - part 1

25. 1-25 Flexibility Test - part 2

26. 1-26 Flexibility Test - part 2

27. 1-27 Deflection Test An automation flat-size mailpiece must meet maximum deflection standards For pieces 10 inches or longer: 1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece 5 inches off the surface. Turn the piece around and repeat the process. 2. The piece is automation- compatible if it does not droop more than 4 inches vertically.

28. 1-28 For pieces less than 10 inches long: 1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece one-half of its length off the surface. Turn the piece around and repeat the process. 2. The piece is automation- compatible if it does not droop more than 1 inch less than the extended length. For example, a piece 8 inches long would extend 4 inches off a flat surface. It must not droop more than 3 inches vertically. Deflection Test

29. 1-29 Quality Mailpiece Design $aves Dollars and Makes $ense

30. 1-30 Templates Notice 3-A

31. 1-31 Templates Notice 67

32. 1-32 Templates Notice 3-S

33. 1-33 Templates Notice 04-A

34. 1-34 Purpose: Evaluate Barcodes Eyepiece Reticle Template

35. 1-35 TMI DIGITAL MICROMETER Measures paper thickness

36. 1-36 ENVELOPE REFLECTANCE METER

37. 1-37 PANTONE COLOR GUIDE PANTONE 301U 13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black 5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White PANTONE 225U 12 parts PANTONE Yellow 4 parts PANTONE Green PANTONE 375U

38. 1-38 Scanner

39. 1-39 Barcodes PLANET Code™ POSTNET Code Intelligent Mail Barcode

40. 1-40 MERLIN

41. 1-41 Mail Processing Equipment 1 - AFCS 2 - MLOCR 3 - DBCS Manual RBCS LMLM 4 - DPBCS Manual

42. 1-42 Save money with quality mailpiece design Save time with the advantages of automated processing Mailpiece Design with Pricing in Mind

43. 1-43