1. PicaHome.com

2. A novel concept in online real estate without being a novelty, offering real functionality that enables a highly profitable structure. PicaHome.com

3. Problems worth solving  Lack of transparancy in home sales  Can't sell current home and losing bids  Online home info frequently inaccurate  Agents feel cheated by current sites  Most agents can't afford other sites PicaHome.com

4. Our solutions  Transparent system to buy homes online  Sell home for cash and stay till you buy  Frequent updates of direct MLS feeds  Empower agents and never take commisions  Give a price point all agents can afford PicaHome.com

5. Target market PicaHome.com prospects 2.5M Market size: US Agents / Brokers CA Agents / Brokers $10.3B

6. CompetitorsHow our solution is better Zillow.comLower pricing, accurate info, new tech Trulia.comLower pricing, accurate info, new tech Redfin.comNo commission split,exclusive technology Realtor.comLower pricing, exclusive technology Homes.comLower pricing, accurate info, new tech Competitive landscape PicaHome.com

7. Funding needed PicaHome.com Funds will be used to build and launch first office and sales team and impliment an agressive marketing plan to attract leads to the site. $500K

8. Sales channels To insure maximum participation we will generate memberships using sales teams consisting of real estate pros who will solicit brokerages for corporate support and access to weekly agent meetings. We will also attend Realtor events to boost sales. PicaHome.com

9. Marketing activities Billions of dollars has been spent to make online real estate palatable to the public. Our marketing strategies will combine traditional SEO/PPC with an aggressive PR campaign allowing us to travel this already paved road for a fraction of the cost. PicaHome.com

10. Financial projections PicaHome.com

11. DateMilestone September 1, 2014Start Production of PicaHome 2.0 October 1, 2014Open 1st Office October 7, 2014California REALTORS®. EXPO 2014 (Anaheim) January 1, 2015Launch PicaHome 2.0 January 1, 2015Start Buy-Your-Home Division Milestones PicaHome.com

12. Team and key roles PicaHome.com Paul Karpf Founder / CEO / Broker Art Matthews General Counsel / Broker Ron Gurse Director of Technology

13. Partners and resources PicaHome.com California Association of Realtors They are a statewide trade association dedicated to the advancement of professionalism in real estate. Cloud CMA Cloud CMA has given us the platform to deliver extensive reports to buyers and sellers that are not available anywhere on the web. Conejo Simi Moorpark Board of Realtors We have been approved by the Board of Realtors to solicit our product to the Real Estate Offices in the region. Marketing and SEO With a proven track record of taking multimillion dollar account to new heights, Stillwater has mastered online marketing and premium SEO. National Association of Realtors They are America’s largest trade association. NAR’s 1 million members are involved in all aspects of the real estate industries. Ventura County Regional Data Share Offers direct Multiple Listing Service (MLS) listings throughout Southern California.