1. Value in the Clouds

2. Centralized (utility), distributed, cloud Now cloud 00’s web 90’s client server 70’s & 80’s mini computer 60’s mainframe Now cloud 00’s Hosted PBX 90’s Key Systems and Small PBX 60’s & 70’s CENTREX 50’s Basic POTs Computing TELCO

3. Cloud computing models Infrastructure –Amazon EC2, Grid –Raw computing resources Platform –S3, Azure –API based infrastructure SAAS (Application) –Salesforce.com –WEBx

4. The Evolution of Telco? First there were FACTELs Then there were VIRTELs The future is APPTELs

5. FACTEL Facilities based carrier (any distributed facility) Provides dial-tone Significant investment in CAPX Relatively low margins, high volume Must keep applications (features) simple due to high customer volume Highly regulated

6. VIRTEL Data center based TELCO Utilizes existing data infrastructure to transport calls Provides dial-tone Relatively low margins, high volume Must keep applications (features) simple due to high customer volume Limited current regulation

7. APPTEL Does not provide dial tone Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked) Good margins due to value pricing Able to provide rich applications Limited regulation

8. What is a Cloud Telephony Application?

9. How Will Customer’s Access the Cloud? Build From Scratch Hosted Applications Applications that use an API for integration Ready to Run Applications

10. Ifbyphone End User Applications HTTP(s)/XM L API CALL Initial Call Placed User Dials an Ifbyphone Provided Phone Number Outbound Call Scheduled Via Ifbyphone Customer Portal Your Web Server API IVR DIALOG TRANSFER Compatible with any phone and any web infrastructure Rest style API usable from any programming language Ifbyphone Telephony Cloud Click to Call Virtual Receptionist Voice Mail Find Me Full IVR Call Routing Call Queuing Recording Broadcast Conference Store Locator Custom APPS

11. Cloudvox Open Application Support

12. How Will Customer’s Access the Cloud? Cloudvox Asterisk Compatible Hosting Ifbyphone Application Integration API Ifbyphone Ready to Run Applications

13. Integrated Architecture Pre-Built Applications Asterisk Compatible Custom Applications IBP SIP NETWORK PSTN/SIP/Skype Transport

14. What‘s behind the curtain?

15. Ifbyphone Application Cloud CALL SIGNALING DIALOG CONTROLLER BASIC CALL PROCESSING (asterisk) SMART CALL PROCESSING (VoiceXML) API CALL Database Shared Storage PSTN Phones Customer Web Server

16. Cloudvox Application Cloud Asterisk Routing Asterisk “instance servers” Customer Asterisk Instances SIP Phones AGI/AMI REST HTTP (JSON) Database Shared Storage PSTN Phones Customer Web Server

17. Integrated Architecture Database Shared Storage Pre-Built Applications Asterisk Compatible Custom Applications OpenSER (kamailio) PSTN/Skype/SIP Phones

18. What Else Do You Need? Application Layer Telephony Related Services API’s Ifbyphone Platform Integrated Telephony / Communications Proprietary and Patent Pending Technologies Click to Call Call Routing / VR Virtual Phone #s ACD/Queuing Simultaneous Find Me Store Locator Voice Broadcast Call Tracking Google Analytics IVR w/ASR & TTS Post Call Processing Integration API Real Time Reporting Call Recording Web Portal ApplicationsDeveloper Tools

19. More Information www.ifbyphone.com