1. MSc Innovation Management Ed Nijssen

2. School of Industrial Engineering

3. The importance of innovation Eindhoven is known as as the most innovative region of Europe Innovation (and not cost reduction) is the key success driver of ASML, NSX, and Philips alike

4. New product development process Challenges −Only one of every 50 new products becomes a success −Integrating functions and departments is difficult (R&D, marketing, manufacturing, procurement etc) −Developing radical new products is hard due to lack of willingness to cannibalize investments, routines, sales, and obsoleteness of current market deliniations Trends −Shorter product life cycles −Crowd sourcing −External collaborations incl. cocreating with customers −Increased interrelatedness of markets Also note: although Eindhoven is #1 patent wise The Netherlands only ranks #13 economically. So, much can be gained from better managing NPD and commercializing inventions

5. How does Apple Inc. Innovate?: The iPod 13:06 Apple Incorp. 16.50: “hint, its not a Mac” (or 17.53, when including Job’s product presentation)

6. Product Development as Business Process

7. From closed to open Innovation; The new management challenges New Products/ Services Science & Technology Base DevelopmentResearch The Market closed innovation Internal Technology Base External Technology Base Licensing Techn. Spin-Offs Technology Insourcing Open Market New Market Current Market open innovation Source: Henry Chesbrough (2003)

8. MSc Innovation Management Program (1) Main features English language program 50/50% Core courses and electived, i.e. 40 ECTS −8 x 5 ECTS core courses focus on main content and methodology −Similar share electives courses 40 ECTS; 3 tracks are promoted Master Thesis −Literature review/Research proposal (10 ECTS), Thesis work: (30 ECTS) Opportunities for in-company traineeship and international semester www.tue.nl/masterprograms/im

9. Other features Multidisciplinary focusing on understanding and optimizing a firm’s innovation process (business engineering and development!) Highly interactive courses from professors in the forefront of research; one of the leading groups in the world! Contributions from different disciplines and groups ITEM, IS, HPM, and OPAC Brabant Center of Entrepreneurship in cooperation with University of Tilburg Flexible enrollment that allows for personal contact, joint learning −MSc IM enrolls approx. 50-60 students annually −You can enrol in January and September MSc Innovation Management Program (2)

10. MSc IM: Program Structure (3) Semester 3 Semester 2 Semester 4 Semester 1 Master Thesis Core courses Specialisation Courses (electives from tracks or other electives) Thesis Preparation Opportunity for International Semester

11. Core Courses New Product Development (ITEM) Marketing & Innovation (ITEM) Project & Process Management (OPAC & ITEM) Human Aspects of Product Development (HPM) Research Design, Data Collection and Analysis (ITEM & HPM) Design Science Methodology (ITEM) System Dynamics (OPAC & ITEM) Philosophy of Management Science (AW) Content Method

12. 1.New Product Development Management 1.Knowledge Processes & Management (ITEM) 2.Human Performance in Innovative Organizations (HPM) 3.Strategy & Technology management (ITEM) 4.Product Life Cycle Management (IS) 5.Service Engineering & Marketing (ITEM / OPAC) Three Optional Tracks of Electives*) 2.Open Innovation −Innovation Networks (TIW) −E-Business Architectures & Systems (IS) −Strategic Sourcing & Supply Management (ITEM) −Strategy & Technology Managament (ITEM) −Innovation & Intellectual property (TIW) −Governing Innovation (TIW) 3.Technology Commercialization & Entrepreneurship −Technology Entrepreneurship (ITEM) −Entrepreneurial Finance (ITEM) −Service Engineering & Marketing (ITEM / OPAC) −Selling New Products (ITEM / OPAC) −Innovation & Intellectual Property (TIW) −Entrepreneurial Marketing (ITEM) *). Plus free format option; also courses of other schools possible

13. Examples of thesis areas and subjects Strategic Alliances −network relationships between a research lab and technology suppliers Entrepreneurship −success or failures of technopreneurs −Personality of founding member Knowledge Management −managing knowledge in a product development lab Marketing/sales −launch of radical new products in the marketplace −service requirements after speeding up NPD processes New Product Development −possibilities to reduce lead time in innovation projects −Selection in fuzzy front end Supplier involvement −NPD in the relationship between a hi-tech company and three key suppliers

14. 13 Mentor system, to assist you in study porocess Potential mentors in ITEM, IS, and HPM Select mentor at last one year before start of the Msc Thesis Project (at the end of the first semester!) Virtual market open during block C and F Role of mentor: advise on study and electives guidance regarding planning your international semester (e.g., school, courses) assistance with selection and preparation of thesis topic and thesis proposal (and company if needed) supervision of thesis project

15. Special options within MSc IM Special entrepreneurship track, and also Certificate in Technology Entrepreneurship http://w3.tue.nl/en/the_university/entrepreneurship/student/master/ Pre-doctorate certificate for students interested in PhD and academic carreer only after admission by admission board extra assignments, Phd courses and scientific master thesis topic Use International semester as extra specialization (e.g., more economic/finance or strategic courses)

16. Professional Perspectives Industry & service sector R&D/New Product Development Strategy, alliances, intellectual property Marketing/sales Supply chain manager Consultancy Other, including -Entrepreneurship -Phd/academic career

17. Innovation Management: “simply the best” The journal Technovation (2007) listed our research in Technology & Innovation Management in the top 5 worldwide Elsevier’s master program rating shows our master program top of the list Bron: Keuzegids masters 2011

18. IM Courses are highly appreciated Source: Student evaluations 2nd semester 2010-2011

19. For more information, see http://onderwijs.ieis.tue.nl/en/ie/im

20. Questions