1. Unifying Health Information Services: KM Methodologies and Tools at Work Rich Morey, Public Health Advisor, SAMHSA Office of Communications Joseph A. Busch, Founder and Principal, Taxonomy Strategies

2. 2 Agenda SAMHSA Overview KM Project Taxonomy Reporting Future

3. What Does SAMHSA Do? Substance Abuse and Mental Health Services Administration –Part of the US Dept of Health and Human Services (HHS) –Supports State & local efforts to improve quality & availability of SA & MH treatment & prevention services More Specifically: –Federal Grants to States and Community Orgs –Drug and alcohol treatment & mental health services referral –Statistics on Drug Abuse & Mental Health

4. What Does SAMHSA Do? SAMHSA’s Health Information Network –Call center, publications & information –Customer “Touch Points”* Customer requests (600K+ Inquiries) Customer orders (10.7M shipped) Customer on the Web (8M+ Web visits) Customer community (40K email subs) Customers at conferences (100+ exhibits) –How do we make sense of all this rich data? *stats are from the SAMHSA Health Information Network Annual Report 2008

5. What Does SAMHSA Do? SAMHSA’s Health Information Network –Mission: To connect people working in substance abuse and mental health fields and the general public to the latest information on prevention and treatment –Vision: Share data to develop a more proactive, interactive knowledge management system

6. SAMHSA KM Project Goals Merge two legacy Web sites Customer-centric focus –Tie related content together –Increase findability Capture & Track data (KM) –Analyze and add intelligence Continuous evaluation & improvement Inform resource & budget decisions Build for future growth & flexibility

7. SAMHSA KM Project phases 7 Content Analysis Metric Analysis User Analysis Personas Taxonomy KM System Requirements Criteria (Use Cases / Wireframes) Web Site Design HTML Prototype Web Site (Pre- Production) Web Site Production End User Testing & Validation

8. Personas A User Centric Development Principle TOM IVERS Teacher, Chicago Public Schools MARTA GOMEZ Homemaker, Miami, Florida ERIC WONG Student, University of North Carolina, Chapel Hill APRIL ZUCKERMAN Supervisor, Adult Services, Keystone Community Mental Health Center, Long Island, New York DR. LAURENCE DENENBERG Clinical Professor, University of Michigan Medical School, Ann Arbor MARIA LOPEZ Assistant Director, Division of Addiction Services, Trenton, New Jersey SHERYL JESSUP Case Worker, New Horizons for Women, Los Angeles

9. SAMHSA Knowledge Management Project

10. SAMHSA Taxonomy Consists of eight facets. Intentionally high-level; especially Substances. Designed to create compelling groups or “buckets” of similar content; but not point to individual pieces of content. 10 Research & Professional Topics Intervention & Treatment Topics Audience Conditions & Disorders Population Group Geography & Location Substances Content Types

11. SAMHSA Taxonomy content filters Non-subject filters used to describe the content. Facets used to express what type of content this is and who it is intended for. 11 AudienceContent Types Research & Professional Topics Intervention & Treatment Topics Conditions & Disorders Population Group Geography & Location Substances

12. SAMHSA Taxonomy subject facets Subject facets that describe what the content is about. 12 FacetDescription Professional & Research Topics Topics related to professions & disciplines. Use for studies or information about research methodologies, funding, career trends, and education. SubstancesNames of controlled substance or family of substances. Conditions & DisordersNames of disorders, conditions & families of disorders & conditions. Intervention & Treatment TopicsTopics related to intervention or treatment. Population Group Demographic or population groups that a study is about or a group that is described in a treatment or intervention process. Geography & Location Specific places or geographic regions that programs, studies & other content about.

13. SAMHSA taxonomy Research & Professional Intervention & Treatment Audience Conditions & Disorders Population Group Agoraphobia Alzheimer's Disease Anger Management Anorexia Anxiety & Stress ADHD Autism Bipolar Borderline Personality Disorder Bulimia Claustrophobia Conduct Disorder … Geography & Location Clinicians Community Organizations Educators Law Enforcement Legal Community Legislators Physicians Prevention Program Planners Psychiatrists Psychologists Public Health Professionals Researchers Teachers Adolescents African-American Children Children of Addicted Parents College Students Criminal Justice System / Incarcerated Elderly GLBT Homeless Immigrants Low Income & Poverty Veterans Women … Assessment Detection Diversion E-Therapy Family Treatment Approach Group Therapy In-Home Programs Intervention Managed Care Out of Home Outpatient Treatment Prevention Residential Programs Screening & Assessing Seclusion & Restraint Advisories Aid / Kit Annual Report Brochures Case Profile Cost Recovery Item Data / Table Directory Fact Sheet Field Manual Generic Web Page Guidelines / Manuals Home Page Indexes Journal Article Monthly Review Webcasts Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii... Administration & Policy Assessment Audits Case Management Education & Career Development External Relationships Communities Law Enforcement Non-profits Faith-based Orgs Schools Employment Opportunities Ethics And Values Funding Grant Writing Health Laws Research & Methodology Planning Process Improvement Workplace Trends Staff Turnover Workplace Safety Substances Alcohol Tobacco Smokeless Tobacco Cigarettes Cigars Illicit drugs Alcohol combination Amphetamines Methamphetamine Dextroamphetamine Club Drugs Ectasy GHB Ketamine LSD Rohypnol Cocaine Heroin Marijuana … Content Types Taxonomy

14. 14 Taxonomy Facets used for top level navigation

15. 15 Drill-down on taxonomy Substances facet

16. 16 Drill-down on All Substances Contextual filters

17. 17 Drill-down on Alcohol

18. 18 Product Page Driven by KM System Taxonomy Terms

19. Reporting Intelligent analysis of data for our products –Ongoing program decisions (e.g., Dashboards) –Managing to trends, understanding resource allocations, knowing the user, etc. –Assessment and evaluation of individual products, product types, subject matter areas Support to meet program goals –Marketing, targeting populations –More detailed and faster ad hoc metrics and measures

24. Future New system launch 4 th quarter 2010 Open Data Standards (open gov) Sharing Taxonomy Public KnowledgeBase Data to inform Government Performance reporting (GPRA) Mashups –Google Maps –Other data sources (data from data.gov, etc.) Customer rating system pilot Cell phones, text messages, exploiting RSS

25. Contact Info Richard Morey, 240-276-2131, rich.morey@samhsa.hhs.govrich.morey@samhsa.hhs.gov Joseph Busch, 415-377-7912, jbusch@taxonomystrategies.comjbusch@taxonomystrategies.com