1. June 20081 Dairy Milk, Cheese, Yogurt

2. Variety of choices – Whole or fat free – White or flavored – milk, cheese, yogurt 9 Essential Nutrients Reduce risk of disease

3. June 20083 Nutrition

4. Food First “…use of dairy products may constitute the difference between getting enough calcium in one’s diet or not.” --Healthy People 2010, Focus Area 19-11, p.19-35 “…the inclusion of low-fat dairy products in the diet is the most desirable way to meet calcium goals.” --American Dietetics Association & Dietitians of Canada, JADA 99:738, 1999 n “…the preferred source of calcium is through calcium-rich foods such as dairy products.” --NIH Consensus Statement on Optimal Calcium Intakes, 1994

6. June 2008 6 Calcium Bones and teeth formation Muscle contractions Blood clotting Cell membrane maintenance Nerve transmission

7. June 2008 7 Potassium Regulate fluids and mineral balance Needed for muscle contractions Transmit nerve impulses Helps regulate blood pressure "diets containing foods that are good sources of potassium and low in sodium may reduce the risk of high blood pressure and stroke,"

8. June 2008 8 Potassium

9. June 2008 9 Potassium

10. June 2008 10 Vitamin D Strong bones

11. Milk’s Nutrient Package 8oz Serving Excellent Source Good Source 30 25 24 16 20 13 11 10

12. Milk vs. Fortified Products %DV

13. Calcium Bioavailability FoodCalcium Content Fractional Absorption Servings to Equal Milk Milk 300 mg32.1% 1.0 Broccoli 35 mg61.3% 4.5 Cheddar Cheese 303 mg32.1% 1.0 Kale 61 mg49.3 % 3.2 Pinto Beans 44.7mg26.7 % 8.1 Spinach 115 mg5.1% 16.3 Yogurt 300 mg32.1% 1.0 Source: Weaver CM, Proulx WR, and Heaney R, Am J Clin Nutr, 1999

14. Total Nutrient Package Percent Contributed to U.S. food supply (1999)

15. June 200815 Great taste, same nutrient package

16. Flavored Milk Study April 2008 release 7,557 US children Ages 2-18 Higher Vit A, Calcium Phosphorus, Magnesium, Potassium BMI comparable or lower than non-milk drinkers

17. Milk in School Lunch: An Economical Source of Nutrients Highest amount of calcium and protein per 100 calories Highest amount of calcium per penny Shanklin CW and Wies, JADA, Nov 2001