1. F RANCHISING R EGIONAL E NTERPRISES BY W OMEN (FREE W OMEN ) P ROJECT Philippine s Category: Lobbying and Advocacy Provision of Services Governance Membership strategy

2. B ACKGROUNDER 70% of registered SMEs are owned by women (National Statistics Office, NSO) 69% of start-ups owned by women (Global Entrepreneurship Monitor, GEM) 51% of businesses 1 to 3 years old are owned by women (GEM) But 66% of established businesses (more than 3 years) are owned by men

3. B ACKGROUNDER 49.7% of overseas Filipino workers (OFWs) are females 53.8% of female OFWs are between 25-34 years old Only 10% of female OFWs are above 45 year old 51% of female OFWs are unskilled Entrepreneurship promotion will open domestic livelihood opportunities

4. FREE W OMEN P ROJECT To encourage women entrepreneurs in the provincial areas to grow their business via franchising To give women-owned enterprises are better chance at success To support efforts to increase economic activity in regional areas To support efforts to develop micro, small and medium enterprises (MSMEs) Organized by the Philippine Franchise Association

5. FREE W OMEN P ROJECT 2 phases 1 st phase: Conduct franchise your business seminar in 4 regional areas 2 nd phase: participation in Franchise Asia Philippines 2015 1 st phase is funded by the Public Affairs Office of the US Embassy in Manila

6. FREE W OMEN P ROJECT Beneficiaries Women entrepreneurs Women-beneficiaries of entrepreneurship programs by government agencies and NGOs Graduating students with award-winning business ideas Graduate students 35 years and below taking graduate studies in business and entrepreneurship

7. FREE W OMEN P ROJECT First phase: Conduct ‘How to Franchise Your Business’ seminar in South Luzon, Visayas, North Mindanao and South Mindanao; Seminars already held in Visayas, South Luzon & South Mindanao); PFA working with local chambers of commerce, the Department of Trade and Industry (DTI) and other groups to gather participants

8. FREE W OMEN P ROJECT Seminar topics: Overview of Philippine Franchising The Franchise Advantage The Franchise Development Process Sharing of Success Stories Financial Management Financing Solutions for MSMEs Technology Solutions for MSMEs Intellectual Property Registration

9. FREE W OMEN P ROJECT Second phase: Mentor a select few beneficiaries and prepare them to participate in the Incubation Pavilion of Franchise Asia Philippines 2015

10. FREE W OMEN P ROJECT Summary of Key results: Local chambers of commerce in South Luzon consider the project as a capacity-building activity for their constituents; Proponent is committed in showcasing select project beneficiaries in its franchise show in 2015; Proponent surveyed the participants on their other needs which can be addressed in future projects; Proponent is willing to include participants in their mentoring program for MSMEs

11. O THER P ROJECTS How to Invest in the Right Franchise seminar A seminar to educate the public on wise franchise investment A seminar to encourage Filipinos to become entrepreneurs via franchising Conducted on a regular basis at the PFA Franchise Training Center Majority of the attendees are women

12. FREE W OMEN P ROJECT Contact details www.pfa.org.ph pfa@pfa.org.ph