2. 2-504

4. 134% YoY growth 94% YoY growth Projected. Source: IDC* 250% YoY growth 197% YoY growth 98% QoQ growth

6. Examples Top revenue generating apps use two strategies Best of breed Rayman Jungle Run Ubisoft Portfolio Deadlings Artifex Mundi … and more Nightmares From The Deep: The Cursed Heart Dark Arcana: The Carnival Jack of Tools Digitalmason.net

7. http://services.windowsstore.com

8. MoliPlayer Pro Moli Time Tech. Corp. Drawboard PDF Drawboard Dark Lands Mingle Games s.r.o. AE 3D Motor AE MobilePC Remote BubbleBreaker TouchFirst LLC World at Arms Gameloft My Talking Tom Out Fit 7 Limited My Country Game Insight Global Ltd

13. Bejeweled Live Electronic Arts Chimpact Yippee Entertainment Phototastic thumbmunkeys

16. April 4, 12:30pm 2-561 Free Abhijat Kanade, “Windows Dev Center and App Submission” * On Windows Phone and Windows 8.x devices only

19. Get paid for showing ads The more time a user spends in an app, the more ads that can be shown

20. App Promotion Windows Phone Windows Ad rotation http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-pubcenter- reports-to-help-you-optimize-ad-revenue.aspxhttp://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-pubcenter- reports-to-help-you-optimize-ad-revenue.aspx Ad SDKs: http://services.windowsstore.com/ http://services.windowsstore.com/

21. Don’t compromise user experience Integrate app into design and flow of the app Use same API for Windows & Windows Phone

22. http://msdn.microsoft.com/en-us/library/advertising- mobile-windows-phone-download-install(v=msads.20).aspx

23. Test WP App 1 W8 App 1WP App 2W8 App 2 WP App 5WP App 4W8 App 3WP App 3 WP App 6 WP App 1W8 App 1WP App 2 WP App 4W8 App 3WP App 3 WP App 6 Pre-recorded, Michael Johnson “Improve App Monetization and Discoverability with Microsoft Advertising” Integrated reporting Promote my app Single Sign-on Ad Unit quick views Alerts Dashboard

26. April 4, 9:00 am, Cameron Lerum, 2-543 “Apps without Borders – Winning Globally”

27. Emerging Markets 5 with Game Ratings* Test prices in different markets * See Dev Center for details

31. Cross promotionLive tile Ask for ratings (carefully) Player recruitment April 4, 12:30 pm, Jim Cox, 2- 639 “Driving User Engagement”

32. More app details Personalized recommendations and collections Universal Windows apps indicator: App available on Phone, Tablet and PC

33. New Apps Installed. Notification reminds users and helps find new apps Store icon in Task Bar. Improves discoverability in Desktop Mode Windows 8.1 Update: Store discoverability Desktop taskbar. Shows desktop and Modern apps

34. Low initial cost: $10 - $100 Pre defined templates Fund with Credit Card