1. 1 The Madden NFL History Madden NFL is a groundbreaking American football video game series developed by Electronic Arts Tiburon for EA Sports. The game is named after Pro Football Hall of Famer John Madden, a well-known color commentator* for NBC Sports and formerly a successful Super Bowl-winning coach during the 1970s with the ‘Oakland Raiders’. *A color commentator, sometimes known as a color analyst, is a member of the broadcasting team for a sporting event who assists the play-by-play announcer by filling in any time when play is not in progress. It is North American terminology in origin, but is also now in wide use in the UK broadcasting industry. They provide expert analysis and background information, such as statistics, strategy and injury reports, on the teams and athletes, and occasionally light humor. Often they are former players and/or coaches of the sport being broadcasted. In the United Kingdom the term “co-commentator or “summariser” may be used instead on occasion, although commentary teams have a similar make-up, with one professional commentator describing the passage of play, and another, usually an ex-player or manager, providing supplementary input as the game progresses.

2. 2 Madden NFL : Early years The first version of the game was published in 1988 and titled "John Madden Football “. The Sega release was voted as Videogame of the Year at the 1990 InDin (INdustry DINner, a gathering of UK industry people) awards.

3. 3 Top selling title- Madden NFL 07 The PlayStation 2 version of Madden NFL 07 is the best-selling video game in the United States for 2006, selling 2.8 million copies. As of September 25, 2007, Madden NFL 07 has sold 7.4 million copies, making it the second best- selling video game in the US. The Madden NFL franchise has sold 70 million units worldwide 2006 Best-selling video game in the United States 2.8 million units sold 2007 Second best-selling video game in the United States by September 2007 7.4 million units sold 70 million units sold worldwide

4. 4 Madden NFL : Early years EA’s involvement with Madden NFL dates back to the early 1990’s when EA producer Richard Hilleman hired Orr to re-design John Madden Football. Orr and Hilleman together developed the game that we still recognize today as Madden Football, the best-selling title in the history of games in North America. Richard Hilleman was a key figure in building the massive EA Sports brand and has spent over 20 years working in product development at EA. Whilst Scott Orr’s career in sports games spans over 20 years, as well as a strong track record founding companies as an entrepreneur. In 2001 Wired magazine named Orr on its list of "game making gods."

5. 5 Madden Challenge EA held its first gaming competition in 2001 launching what would become the annual Madden Challenge The ultimate Madden competition offering hardcore players the chance to test their skills against the best in a battle for bragging rights and prizes! Regional competition in cities across the U.S., as well as, London, Toronto and Mexico City, culminating in a national television broadcast of the Madden Challenge Finals The ultimate venue where Madden gamers compete from beyond the couch! "I play Madden for hours on end in my living room and have been proven the best among all my friends…" “…I heard about the Madden Challenge and knew I had to enter.” “….It was the best thing I had ever done -- I'm $100,000 richer and I got to meet my favorite NFL players.” “…I’m definitely charged up to be No. 1 again this year!” -Ayan Tariq 2006 Madden Challenge Champion