1. Learning by Moving By Marcel Ekkel Vicky Lo Walter Chan Mrinalini Rubin Quentin So

2. Vision and Scope Service The kind of an organized activity on weekly/daily basis for kids which is fun, high in learning (discovering), outdoor and high in physical activity Target Group ◦ Children 9-12 year old

3. Vision and Scope Biggest Problem Today Children take lot of classes in the evening and don’t have time for outdoor physical activities In limited time, they play video games or other mobile games indoors Parents lack of understanding on how to keep their kids busy indoors and outdoors Money constrints

4. Problem Statement How to enhance the exploratory and discovery capabilities in children (9-12 years) through outdoor physical activities.

5. User Research Target Group ◦ Children (9-12 years) Research Sample ◦ Parents with children of age 8-12 years old ◦ Children of age 8-12 years old Resarch Location ◦ The Pacifica Shopping Mall (Lai Chi Kok) ◦ Had lot of learning centers with children and parents ◦ 2-March-2013 3:30pm-4:30pm

6. Interview Question ◦ How do children spend time after school? ◦ What activities they do in free time? Why? ◦ What activity you do with children? Why? ◦ Do you think your children are getting enough outdoor physical activities? Why?

7. Personas Personal Information ◦ Name: Susan ◦ Age: 35 years old ◦ Location: Pacifica Quote ◦ It is important to have balance of academic and physical activity. Back Story ◦ I am a financial consiltant and have a busy working life most of the time. I’m at home late at night. So I’m really cherish the weekend time and a short moment at night with kids, though it’s hard to have a balance life.

8. Personas Motivation ◦ Concern: Mainly time and safety issue as I don’t have too much time while I would spend time with family on weekend. I would like to ensure the kids are safe and that’s the reason I didn’t take kids to the outdoors so often. But if there is any chance to do so, I would participate with our kids. Frustrations ◦ Not enough time.(parents) ◦ Play video game (kid) Ideal Expeience ◦ Place: Located not far from town ◦ Safe ◦ Physical Activities ◦ Learn kind of academic knowledge => first hand kowledge

9. Service Learn by Moving It provides the playground based, learning activity combined with physical activity for children Primary Student (focuing on 9-12 years) The original idea is by www.learninglandscapework.com. We want to adopt for Hong Kong Community. www.learninglandscapework.com

10. Pre Service Period Advertisement ◦ Website, Brochure Social Media ◦ Facebook, Twitter, Parenting Forums

11. Service Period

17. Post Service Period Customer Relationship Management ◦ Newsletter to inform customes about other outdoor activity excursion send photos, feedback form. Social Media ◦ Open FB group and allow sharing. Word-of-Mouth ◦ Learning by playing, getting physical exercise, allowing other parents to have a look.

18. Expectation Play Meet Friends Have Fun Safety Environment Learn Something Aligned to Cirriculum Be Active Easy Drop-off / Pickup Rapid Response on Questions Qualified Staff

19. Experience Play with Friends Learn Be active Supervised

20. Satifaction Happiness

21. Disatifaction Injury