1. 2014 License to Steal Conference

2.  Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as:  Fun/Fun Loving  Adventurous/Risk Taker/Experimental  Interesting/Diverse/Wildly Varying  Funky/Offbeat/Eclectic

10.  Consumer response has been overwhelmingly positive. Measured anecdotally and by the rapid t-shirt sales  A few winery owners feel the campaign is disrespectful and doesn’t give proper credibility to the Illinois wine industry