1. DESSERT CRAZE

2. Write down your favorite dessert Write down the three most important ingredients

3. With your partner you will: –Share your ingredients –Use these to innovate a new cookie, dessert or square –Your new product must be useful and wanted

4. On your paper you must have: 1.PRODUCT – NAME – FULL WRITTEN DESCRIPTION 2.PACKAGING – INTERNAL/EXTERNAL 1.WRITTEN DESCRIPTION AND FULL LABEL ALL PARTS 3.COMPLETE ADVERTISING CAMPAIGN 1.Magazine ad 2.Tag Line 3.Sale promotion COOKIE CRAZE

5. MARKING ORIGINALITY CREATIVITY PARTICIPATION COMPLETENESS SERIOUSNESS APPEARANCE ABILITY TO SELL FINAL WRITTEN GOOD COPY

6. REPORT PAGE PRODUCT NAME PRIMARY GOAL SECONDARY GOALS - 1 to 4 RISKS - 1 to 4 INDIVIDUAL ROLES Student nameResponsibilities