1. 1 SOCIAL BOOKMARKING 101

2. HIBA KHALID BILAL SAEED KHAN FARID ALIANI ASKARI HASAN SOCIAL BOOKMARKING

3. What is social bookmarking? Social bookmarking is the method for internet users to store, organize, search and manage bookmarks of web pages on the internet. 3 SOCIAL BOOKMARKING 101

4. In easier terms.. It is the process of letting others know that you have found something on the internet that was interesting to you and maybe of interest to them as well. 4 SOCIAL BOOKMARKING 101

5. It is simply the practice of saving your favorite website links to a public internet site and being able to tag it with keywords, so that they can be categorized and help in indexing. 5 SOCIAL BOOKMARKING 101

6. History of social bookmarking The concept of social bookmarking dates back to April 1996 when itList.com was first launched. Followed by websites like Backflip, Blink, Clip2, HotLink and Cliver. The new era begin 2003-2006. The first wave : Del.icio.us, Furl and Simpy. Today, a large number of social bookmarking sites are available. 6 SOCIAL BOOKMARKING 101

7. Top 10 Social bookmarking sites today 7 SOCIAL BOOKMARKING 101

8. The old approach.. Users have an option to add a link to favorites or bookmark the page, on their personal computers. This approach makes the list of bookmarked pages longer as additions are made. Also that these bookmarks or favorites are limited to specific personal computers and cannot be accessed by public. 8 SOCIAL BOOKMARKING 101

9. Social aspect of bookmarking With the advent of social bookmarking, shared bookmarks have become means for users having similar interests to pool web resources. This helps users to store bookmarks in a way that they are not just tied to one browser or a specific computer. Instead social bookmarking helps users save bookmarks on remote web servers, that are accessible from anywhere. 9 SOCIAL BOOKMARKING 101

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11. Description maybe added to these bookmarks in the form of metadata, that allows users to have a brief view of what the link contains before having to download it first. This could be done through free comments, vote for and against the quality or by tagging. 11 SOCIAL BOOKMARKING 101

12. WHY PEOPLE BOOKMARK? People tend to bookmark links that they want to remember or share. These bookmarks are usually public but can be saved privately, shared only with specified people, groups or within a certain networks. Other users can then access these bookmarks with category or tags, or via keywords on search engines. 12 SOCIAL BOOKMARKING 101

13. Tags on bookmarks Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks. 13 SOCIAL BOOKMARKING 101

14. Pros of social bookmarking The Human cognition- All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software such as search engine spiders, which algorithmically attempts to determine the meaning of a resource 14 SOCIAL BOOKMARKING 101

15. A social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful mean for end- users than systems that rank resources based on the number of external links pointing. 15 SOCIAL BOOKMARKING 101

16. Consolidation- Social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Remotely accessible – social bookmarking enables saved bookmarks to be accessible from any remote PC that has internet access. 16 SOCIAL BOOKMARKING 101

17. Cons of social bookmarking Informal vocabularies- no standard or controlled vocabulary for the structure of tags. Mistagging due to: Spelling errors. Tags that can have more than one meaning. Unclear tags due to synonym/antonym confusion. No mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese). 17 SOCIAL BOOKMARKING 101

18. Spammers- Due to its popularity, some people have started considering it as a tool for site promotion and to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. 18 SOCIAL BOOKMARKING 101

19. Social bookmarking in businesses today

20. SEO (search engine optimization) SEO is the greatest concern of every aspiring and professional internet marketer. This refers to your site should being visible for millions of the Internet users. There are different ways to boost traffic. Recently, social bookmarking has become one of the most popular ways to increase targeted website traffic 20 SOCIAL BOOKMARKING 101

21. How is social bookmarking used to benefit businesses First and foremost, these are one way back links to your sites. These backlinks are published at very respectable bookmarking sites with high PR. One way back links are what search engine give significance to when displaying a page as a search result. Secondly, this is free advertising of your web site. For example, you have got a web site about weight loss. You create an account with social bookmarking sites and publish a link. People may like your web site and bookmark it as their favorite. In such a way you will get another backlink and more web site traffic. Besides, you get your regular visitors! 21 SOCIAL BOOKMARKING 101

22. Social sites and their relationship with search engines.. Social bookmarking is important to all website owners to improve their SERP (search engine page ranking). This is because social bookmarking sites have a relationship with Google. Google tends to look for websites that are socially bookmarked, quicker. Because of the simple fact that someone found them to be of interest. 22 SOCIAL BOOKMARKING 101

23. When a user enters a search query on a search engine, say Google – it then displays the result that it suggests is most relevant to the query that was entered. The types of results displayed are classified as 1. Paid results 2. Organic results 23 SOCIAL BOOKMARKING 101

24. Paid search results are those that are paid for by organizations to be displayed as a result for certain keywords. These could be very costly. The organic search results are displayed for free! The search engines determine these on the basis of the SEO (search engine optimization). A process to increase the visibility of a website by ‘paid’ or ‘organic’ means. In other words, the search engine determines which web sites are most relevant to the keyword based on how well that page is optimized for those words. 24 SOCIAL BOOKMARKING 101

25. Social bookmarking can do wonders from improving the SERP for websites on Google and other search engines like Yahoo or Msn. 25 SOCIAL BOOKMARKING 101

26. One of the many criteria's that search engines use for webpage ranking and webpage placement is the number of Backlinks to your website. Backlink is any link received by a website, from another website. The more Backlinks to your website, the more search engines refer to your site as authority site. When done smartly, social bookmarking can Increase links and Authority of a site, make it more favorable to appear as a search result. 26 SOCIAL BOOKMARKING 101

27. Businesses must refrain from.. Do Not overuse bookmarking – This would lead to search engine spiders to take over-bookmarked websites to be spam and pure means of generating traffic. This will lead your website to be removed from the Search engine index. Which means your site will no longer be displayed as a search result. 27 SOCIAL BOOKMARKING 101

28. THE END 28 SOCIAL BOOKMARKING 101