1. Web Strategies: Presentation to Web2001 Conference June 26, 2001

2. Are we web-ready? 50% of US households have computers: 25% are 50% of US households have computers: 25% are connected to the Internet. connected to the Internet. 50 million websites; over 1 billion public web pages 50 million websites; over 1 billion public web pages Over half of Internet users are purchasers of products Over half of Internet users are purchasers of products and services online; By 2003, it is estimated that over and services online; By 2003, it is estimated that over $108 billion will be spent in online transactions $108 billion will be spent in online transactions 66% of higher education institutions have a strategic 66% of higher education institutions have a strategic IT plan, but only 7% have a plan for e-commerce IT plan, but only 7% have a plan for e-commerce 29% of institutions have a plan for online learning 29% of institutions have a plan for online learning 60 % of all college courses use email; 43% have 60 % of all college courses use email; 43% have a class website a class website

3. Are our faculty web-ready? 98% of full-time faculty and TA’s use a computer, and 90% also have home Internet access98% of full-time faculty and TA’s use a computer, and 90% also have home Internet access 75% spend 1-5 hours per week answering course-related email, and 67% manage their grade books with a computer75% spend 1-5 hours per week answering course-related email, and 67% manage their grade books with a computer 54% provide a course web page54% provide a course web page 45% use presentation software to display their lecture notes, and 48% make their course materials available on the web 45% use presentation software to display their lecture notes, and 48% make their course materials available on the web Source: FACAC Faculty and Teaching Assistants Survey 2000Source: FACAC Faculty and Teaching Assistants Survey 2000

4. Are our students web-ready? Almost half of University Park undergraduates have activated their 50 Mb Web space accountsAlmost half of University Park undergraduates have activated their 50 Mb Web space accounts 25% of those have edited the default page25% of those have edited the default page 15% of those include course materials15% of those include course materials Source: Penn State e-Education InstituteSource: Penn State e-Education Institute In January 2001, over 56,000 different students used eLion, conducting over 1.2 million eLion transactionsIn January 2001, over 56,000 different students used eLion, conducting over 1.2 million eLion transactions On May 8, 2001 alone, eLion served up almost 79,000 grade requestsOn May 8, 2001 alone, eLion served up almost 79,000 grade requests

5. Are our services web-ready? 15 Penn State E-commerce applications have been implemented as of April 2001, including student bursar accounts, SMEAL executive programs, and the World Campus. A total of over 51,000 transactions were processed between December 1999 and April 2001, totaling over $4.5 million.15 Penn State E-commerce applications have been implemented as of April 2001, including student bursar accounts, SMEAL executive programs, and the World Campus. A total of over 51,000 transactions were processed between December 1999 and April 2001, totaling over $4.5 million. Source: Penn State OAS E-Commerce Monthly Status Report, April 30, 2001Source: Penn State OAS E-Commerce Monthly Status Report, April 30, 2001

6. The Vision of Many

7. Strategic Imperatives:  Electronic Teaching and Learning  Improved Administration and Business Processes  Relationship and Community Building  E-Commerce: New Opportunities for Income Generation University Web Strategies and Directions Final Report – Summer 2000

8. The Challenge “Without a University-wide systematic strategy for a coherent Web presence and for the future development of web-based services, the University will lose an extraordinary opportunity to shape its future …while Web usage [at Penn State] is widespread and pervasive, its application and impact are underdeveloped.” -- University Web Task Force (2000)

9. The Vision “The Web will be embraced as a fully integrated and dynamic tool by all academic and administrative units to promote access and service. The University Web presence will provide the foundations for creating and sustaining a virtual community that serves and engages all University constituents.” -- University Web Task Force (2000)

10. Charge to the Implementation Team  Recommend strategies to increase University-wide awareness and skills regarding the methods, models, tools and training in the use of the web for our academic, administrative and business functions.  Identify best practices and leading edge applications at educational and other institutions.  Use external consultants to augment deliberations and recommendations.  Make recommendations concerning University web projects which are most critical to pursue immediately and those which can be best structured for longer term implementation.  Develop a roadmap for implementation, priorities and change.

11. Web Strategies: Key Guiding Principles  Penn State’s Web site should be seen as a first line of communication with key constituents. It should provide useful information, encourage interaction among diverse groups, create loyalty, and generate enthusiasm for the University’s educational programs, services, and resources.

12. Web Strategies: Key Guiding Principles  The Web should be used as a means to develop relationships with each and every Penn State constituent—prospective and current students, potential and current faculty, alumni, corporations, government, foundations, legislators, and friends of the University. It should evolve into a portal for customizing Web-based information and services—a place where individual constituents can personalize their access, import functionality, and aggregate content from multiple sources—ultimately assisting in the creation of a lifetime relationship between the user and all Penn State University Resources.

13. Web Strategies: Key Guiding Principles  Every academic and administrative unit should have an up-to-date Web site highlighting its programs, faculty, and services. Unit Web sites should reflect the interests of diverse constituents: current and potential students, faculty, potential funders or research/education/service partners, etc. Web sites should be high quality, aesthetically pleasing, quick to access, easy to navigate, and offer multiple functions.

14. Web Strategies: Key Guiding Principles  The University should increase E-Commerce activities. Where appropriate, Web sites should provide a common system for E-Commerce transactions to serve clients and customers. University E-Commerce activities must provide high-quality customer service and adhere to all University security and privacy standards and policies.

15. Web Strategies: Key Guiding Principles  Given the dynamic and rapidly changing nature of the Web environment, the University must appoint a University-wide standing committee representing students, faculty, and staff to provide oversight coordinate inter-unit collaboration, and seek opportunities for Web development and application.

16. Developing Web Strategies Customer Focus Implementation Institutional   IT Strategy Alignment  Institutional   IT Strategy Alignment  Awareness/Marketing  Process Change/Cost Savings  Web Architecture/Management  Sharing Web Innovations Strategy Vision Organization  Organization  Design and Content Management  Training and Development Leadership  Leadership  Guiding Principles  Goals – Teaching, Research and Service

17. E-Higher Education Roadmap Teaching/Learning Knowledge Management Curriculum Development Course DeliveryStudent-Knowledge Discovery Learning Communities Research Virtual Research Communities Planning/ProposalResearch Management Reporting and Fiscal Accounting Dissemination to Public Outreach/Service Market Research/ Analysis Recruitment/ Marketing/PR Prospect Management Client/Donor Development Alumni Programs Academic/Student Services Learning Portals Registration/ Fees/Grades Calendar Management Advising/ Placement Campus Communities Human Resource Management RecruitmentSelectionDevelopment/ Training Benefits Administration Internal Communication Planning/Budgeting Decision Support Plan/Budget Formulation Financial Accounting Managerial AccountingRevenue Management Business Support ProcurementFacilities/SpaceTravelInventoryCash Management Key ProcessesFunctions to Examine for Web Development

18. *Implementation Team will monitor

19. Known Organizational e-Initiatives at Penn State Learning Management Systems Subcommittee IST, EMS, Smeal, Commonwealth College, EMA, University Relations, Student Affairs, etc. E-EducationCouncilE-Commerce Task Force (Controller)WebStrategiesImplementationE-Business Strategy Strategy(BusinessandFinance)College/UnitInitiativesOutreachInformationCommunications and Technology Task Force

20. Overcoming Barriers to Change The unit does not have staff with adequate technical or Web-specific skills. Customers and key markets do not want to change their behavior. There are more important projects that require existing resources and time. Technology and tools are inadequate, unavailable, or unreliable. It is hard to find the right partners to work with. Suppliers are not cooperative or not ready for electronic business. Employees are not comfortable with change. Barrier Percentage of respondents agreeing 0% 10% 20% 30% 40% 50% all organizations (785) organizations over 20 years old (390) organizations under 20 years old (395) Source: Evolve! Succeeding in the Digital Culture of Tomorrow, by Rosabeth Moss Kanter (Harvard Business School Press, 2001)

21. http://www.web.psu.edu The New Web Strategy Center www.web.psu.edu The Online Home of the Web Strategies Implementation Team

22. Web Strategy Center Features: - Web Readiness Assessments - Innovations Includes: - News - Spotlights - Tools - Research - The Team

26. http://www.web.psu.edu www.web.psu.edu Email: kencox@psu.edu

27. Your Ideas  Your role in making this happen  In an ideal world, what would make your life easier as a web professional?  In your view, what are the most critical tasks for the implementation team?