1. From Ancient Greeks to Modern Geeks: The Art of Storytelling Mary Smaragdis August 17, 2011

2. Craft the Story Memorable, Engaging, Actionable The Challenge The Action The Result

3. The Art of Good Storytelling Be Clear Be Concise Set Context

4. Personify the Story Elevating Profiles of the Teams Every Successful Rollout… … has a good story … has a good team

5. Drive Adoption Putting Existing Channels to Work

6. Create Ripples Building Communities in Social Spaces Engage stakeholders as they… … express identity … establish affinity … create community

7. Create Ripples Personify the Story Drive Adoption Craft the Story

8. Thank You! Mary Smaragdis smaragdi@yahoo-inc.com