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Published byMolly Hardy Modified over 9 years ago
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MARKETING TO TOMORROW’S COLLEGE STUDENT Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky
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Marketing: the process or technique of promoting, selling, and distributing a product or service. (Merriam-Webster)
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To the High School School/class visits Informational program brochures Pens Student ID cards Shirts for counselors, teachers Posters
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To the High School
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To the Community Newspaper ads Radio spots Local business journal Program’s website
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To the Community
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To the WKU Campus Community Focus on WKU: Admissions event
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To the WKU Campus Community Tailgate
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To the WKU Campus Community Tailgate
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To the Next Level
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Dewayne Neeley Dual Credit Program Specialist Western Kentucky University dewayne.neeley@wku.edu 270-745-2386 www.wku.edu/dualcredit
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